Worn

Social Media Advertising

Niche | August 03, 2022

What happens when an entrepreneur who invented Tinder’s swipe feature and a top Facebook “do no evil” engineer join forces? They create Niche: an ad-free, decentralized social media platform consisting of user-owned communities, where members can own and sell their own content. Niche has recently closed its $1.8M pre-seed round. The investment was led by MetaWeb with follow-on from Alumni Ventures Group and a grant from the NEAR Foundation. Current social media p...

Advertiser Platforms

ReBid | May 11, 2022

ReBid is the world's 1st Unified Marketing and Advertising AI Automation platform which is ready for the cookieless world and uses proprietary AI based algorithms that leverages MadTech (MarTech + AdTech) to simplify digital marketing. ReBid has unified workflows, data harmonization and real-time automated reporting. This translates into an immediate saving of 40% on resources and leads to incremental Returns on Ad spends (ROAS) by over 30%. ReBid’s multiple partner inte...

yahoo | March 18, 2020

Amazon.com Inc. has slashed the amount of money it spends on Google advertising in recent days, a potential blow to the search giant’s revenue at an already-unstable time. The e-commerce company generally buys Google ads to funnel web shoppers to its online store. But since March 11, Amazon has cut back drastically across nearly all categories, according to data collected by Tinuiti Inc., a marketing agency that handles about $1.5 billion a year in spending for various advertisers. “...

Meta | March 31, 2022

A lawsuit accusing Meta Platforms Inc.’s Facebook of overstating its advertising audience got a lot bigger Tuesday when a court expanded the pool of plaintiffs to include more than 2 million small ad buyers. Dismissing what he called a “blunderbuss of objections” by the company, a federal judge in San Francisco ruled that the case can proceed as a class action on behalf of small business owners and individuals who bought ads on Facebook or Instagram since Aug. 15...