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yahoo | January 28, 2020
Frameplay a video game advertising company headquartered in San Francisco, CA has announced the release of its new innovative "Intrinsic Virtual Advertising" platform. The company is positioning its software as a new standard in video game advertising and believes its cross-platform functionality (built for PC, Mobile and Console) and "developer first" approach is the key to their success in helping advertisers reach a global audience of nearly 2.6 billion gamers in a manner ...
marketing-interactive | January 23, 2020
Gojek, Southeast Asia’s multi-service technology platform, and The Trade Desk , a self-service digital and advertising platform technology company, have launched an exclusive partnership to provide advertisers with insight into the impact of their online advertising campaigns. This will extend to offline sales, which can improve the efficiency of marketing decisions to boost business growth. According to the press release, the partnership marks the first online to offline (O2O) measurement...
techradar | April 09, 2020
At a Glance:
Google has rolled out new measures to crack down on misleading health claims about 5G and conspiracy theories.
UK government and the country's mobile industry joined together to plead f...
YouTube | November 24, 2020
YouTube creators are fuming over a change to the site's terms of service stating ads will be shown on channels that haven’t opted into monetization
It's not simply the advertising that isn't agreeing with makers, it's YouTube's decision not to pay non-monetized channels for serving ads.
Customarily, creators would need to join the YouTube Partner Program to permit ads to be served on their channel.
The principle advantage of ...
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