XELEMENT

xelement.co

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More than a traditional communications agency, XELEMENT operate as a consultancy, working closely with marketing teams to build sound strategic solutions to complex business problems. We engage deeply with strategic challenges, and only when we’ve identified that one key element pivotal to success, do we develop and execute brand communication and advertising.

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Ad Tech and Martech

VERITONE SELECTED AS EXCLUSIVE AD SALES AND AI PARTNER BY SPOKENLAYER, MONETIZING EXPANSIVE MICROCAST NETWORK AND EMPOWERING CONTENT CREATION

Business Wire | August 25, 2023

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Veritone, Inc. (NASDAQ: VERI), a leader in enterprise AI software and services, today announced that its subsidiary, Table Rock Management LLC, has entered into an exclusive advertising direct sales monetization agreement with SpokenLayer, a full-service creative studio specializing in custom, short-form digital audio content for the media and entertainment industries. Through this strategic collaboration, Veritone will serve as the exclusive ad sales agent for SpokenLayer, representing it...

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DIGITAL SURPASSES PRINT TO BECOME 2ND LARGEST ADVERTISING MEDIUM AFTER TV

financialexpress | February 06, 2020

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The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a rate of 26%, outpacing traditional media such as TV, radio and outdoor advertising which are growing at 7-8% annually. At Rs 22,057 crore, advertising spends on digital media overtook spends on print in 2019, becoming the second largest advertising medium in India after television. A GroupM report also found that 27% of all advertising spend went to digital media platforms in 2019, while 22% we...

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Programmatic Advertising

OUTBRAIN STRATEGICALLY MOVES TO EXPAND AD INVENTORY, BEGINS ROLL OUT OF NEW NATIVE HEADER BIDDING SOLUTION

Outbrain | December 10, 2021

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Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, today announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy by enabling Outbrain to serve ads on any ad placement. Native Header Bidding allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads. This strategic move is designed to help Outbrain...

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Advertiser Platforms

MIQ MAKES END-TO-END, CARBON NEUTRAL DIGITAL ADVERTISING CAMPAIGNS A REALITY

MiQ, Scope3 | April 25, 2022

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As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic media partner MiQ has announced that the company is working with agencies and brands to execute carbon neutral digital advertising campaigns. This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carb...

Read More
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Ad Tech and Martech

VERITONE SELECTED AS EXCLUSIVE AD SALES AND AI PARTNER BY SPOKENLAYER, MONETIZING EXPANSIVE MICROCAST NETWORK AND EMPOWERING CONTENT CREATION

Business Wire | August 25, 2023

Veritone, Inc. (NASDAQ: VERI), a leader in enterprise AI software and services, today announced that its subsidiary, Table Rock Management LLC, has entered into an exclusive advertising direct sales monetization agreement with SpokenLayer, a full-service creative studio specializing in custom, short-form digital audio content for the media and entertainment industries. Through this strategic collaboration, Veritone will serve as the exclusive ad sales agent for SpokenLayer, representing it...

Read More
news image

DIGITAL SURPASSES PRINT TO BECOME 2ND LARGEST ADVERTISING MEDIUM AFTER TV

financialexpress | February 06, 2020

The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a rate of 26%, outpacing traditional media such as TV, radio and outdoor advertising which are growing at 7-8% annually. At Rs 22,057 crore, advertising spends on digital media overtook spends on print in 2019, becoming the second largest advertising medium in India after television. A GroupM report also found that 27% of all advertising spend went to digital media platforms in 2019, while 22% we...

Read More
news image

Programmatic Advertising

OUTBRAIN STRATEGICALLY MOVES TO EXPAND AD INVENTORY, BEGINS ROLL OUT OF NEW NATIVE HEADER BIDDING SOLUTION

Outbrain | December 10, 2021

Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, today announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy by enabling Outbrain to serve ads on any ad placement. Native Header Bidding allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads. This strategic move is designed to help Outbrain...

Read More
news image

Advertiser Platforms

MIQ MAKES END-TO-END, CARBON NEUTRAL DIGITAL ADVERTISING CAMPAIGNS A REALITY

MiQ, Scope3 | April 25, 2022

As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic media partner MiQ has announced that the company is working with agencies and brands to execute carbon neutral digital advertising campaigns. This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carb...

Read More

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Ad Tech and Martech

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us