XELEMENT

xelement.co

More than a traditional communications agency, XELEMENT operate as a consultancy, working closely with marketing teams to build sound strategic solutions to complex business problems. We engage deeply with strategic challenges, and only when we’ve identified that one key element pivotal to success, do we develop and execute brand communication and advertising.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Ad Networks, Brand Marketing

TED SARANDOS TALKS NETFLIX’S POTENTIAL AD PARTNERS AND MORE AT CANNES

Netflix | June 24, 2022

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Netflix’s co-CEO Ted Sarandos was honored as the Cannes Lions 2022 Entertainment Person of the Year award. He took the main stage on June 23 in Netflix’s festival debut. He talked about questions about Netflix’s stock decline and more-is-more content approach while carefully sidestepping ad deal rumors and platform competitors. Sarandos brushed off the specifics on any rumored ad deals and said that Netflix was talking to all potential ad partners. However, he di...

Read More

BWZ ACQUIRES CROZDESK TO BECOME A MEDIA TECHNOLOGY COMPANY

BWZ, Crozdesk | April 29, 2022

news image

Vancouver-based media company Black and White Zebra (BWZ) announced the acquisition of London-based SaaS lead generation company Crozdesk. Crozdesk has recently launched a vendor platform, SoftwareSelect, which helps procurement teams find the right tools for their organizations. With this acquisition, BWZ will be able to provide its customers with better software recommendations thanks to its lead generation platform for SaaS firms. BWZ was founded in 2011, and it has managed to ...

Read More

Ad Networks, Ad Tech and Martech

SCIBIDS PARTNERS WITH GOOGLE DISPLAY & VIDEO 360 TO OFFER CUSTOM BIDDING POWERED BY AI FOR ADVERTISERS

Business Wire | July 24, 2023

news image

Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & Video 360 (DV360) as the first Custom Bidding partner. Custom Bidding, a groundbreaking product in Display & Video 360, empowers advertisers to customize the bidding algorithm so that it aligns more closely with the desired business outcome. This solution provides customers with more precise control over ad deci...

Read More

Display Advertising, Ad Tech and Martech

ADADAPTED ANNOUNCES PARTNERSHIP WITH SOUTHERN GLAZER’S WINE AND SPIRITS DIGITAL MARKETING AFFILIATE, DRAM AGENCY

Business Wire | July 03, 2023

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AdAdapted, an advertising technology solution that helps brands get their products on consumer shopping lists and into retailer e-commerce carts, has added Southern Glazer’s Wine and Spirits’ (SGWS) DRAM Agency to its roster of specialized partners. DRAM is a leading provider of digital marketing consulting and services to wine and spirits suppliers looking to activate or accelerate their e-commerce strategies. The partnership extends AdAdapted’s leadership in ...

Read More
news image

Ad Networks, Brand Marketing

TED SARANDOS TALKS NETFLIX’S POTENTIAL AD PARTNERS AND MORE AT CANNES

Netflix | June 24, 2022

Netflix’s co-CEO Ted Sarandos was honored as the Cannes Lions 2022 Entertainment Person of the Year award. He took the main stage on June 23 in Netflix’s festival debut. He talked about questions about Netflix’s stock decline and more-is-more content approach while carefully sidestepping ad deal rumors and platform competitors. Sarandos brushed off the specifics on any rumored ad deals and said that Netflix was talking to all potential ad partners. However, he di...

Read More
news image

BWZ ACQUIRES CROZDESK TO BECOME A MEDIA TECHNOLOGY COMPANY

BWZ, Crozdesk | April 29, 2022

Vancouver-based media company Black and White Zebra (BWZ) announced the acquisition of London-based SaaS lead generation company Crozdesk. Crozdesk has recently launched a vendor platform, SoftwareSelect, which helps procurement teams find the right tools for their organizations. With this acquisition, BWZ will be able to provide its customers with better software recommendations thanks to its lead generation platform for SaaS firms. BWZ was founded in 2011, and it has managed to ...

Read More
news image

Ad Networks, Ad Tech and Martech

SCIBIDS PARTNERS WITH GOOGLE DISPLAY & VIDEO 360 TO OFFER CUSTOM BIDDING POWERED BY AI FOR ADVERTISERS

Business Wire | July 24, 2023

Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & Video 360 (DV360) as the first Custom Bidding partner. Custom Bidding, a groundbreaking product in Display & Video 360, empowers advertisers to customize the bidding algorithm so that it aligns more closely with the desired business outcome. This solution provides customers with more precise control over ad deci...

Read More
news image

Display Advertising, Ad Tech and Martech

ADADAPTED ANNOUNCES PARTNERSHIP WITH SOUTHERN GLAZER’S WINE AND SPIRITS DIGITAL MARKETING AFFILIATE, DRAM AGENCY

Business Wire | July 03, 2023

AdAdapted, an advertising technology solution that helps brands get their products on consumer shopping lists and into retailer e-commerce carts, has added Southern Glazer’s Wine and Spirits’ (SGWS) DRAM Agency to its roster of specialized partners. DRAM is a leading provider of digital marketing consulting and services to wine and spirits suppliers looking to activate or accelerate their e-commerce strategies. The partnership extends AdAdapted’s leadership in ...

Read More