Young & Rubicam Group

Entrepreneur | November 11, 2016

Building brand loyalty among consumers is complicated at best. But companies who hope to cultivate a strong following among the youngest generations, including Millennials and Generation Z, have some serious wooing to do.These consumers have grown up in a very different environment than previous generations, and have a distinct way of viewing the world. This worldview in turn shapes their consumer habits and lifestyle choices.Millennials and Generation Z are currently estimated to be over 144 mi...

Fox News | May 02, 2017

A research paper, reported on but not published by The Australian newspaper, was said to go into detail about how teenage users post about self-image, weight loss, and other adolescent issues.Facebook dismissed the charge – noting the research was never used to target ads and was based on data that was anonymous and aggregated....

Campaign Asia | March 21, 2017

During an early episode of the iconic TV series Mad Men, a male senior advertising executive infamously dismisses protagonist Peggy Olson’s insightful comments as “like watching a dog play the piano”. The show may be fictional, but the male domination in the industry and belittling attitudes towards women it portrayed were very real — and to some extents these still persist, half a century after the programme’s setting. Before Angela Kwok (not her real name) started...

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...