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DOUBLEVERIFY DETECTS FIRST AD IMPRESSION FRAUD SCHEME IN AUDIO

DoubleVerify | February 07, 2023

DoubleVerify (DV), one of the prominent software platforms for digital media solutions, has recently detected a large-scale ad impression fraud scheme targeted to audio traffic inventory called "BeatSting". After DV’s Fraud Lab recognized the fraud family in 2019, it has stolen about 20 million dollars from advertisers, and the BeatSting platform has about one million dollars per month share in it. BeatString has been a part of server-side ad insertion (SSAI) fra...

Ad Networks

OUTPOINT RAISES USD$1.2M TO HELP HIGH-GROWTH BRANDS IMPROVE PAID MARKETING EFFECTIVENESS THROUGH AUTOMATED MEDIA MIX MODELING

OutPoint | November 23, 2021

OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering functions. San Francisco-based venture capital firms Tuesday Capital and MGV led the pre-seed round, with further backing from Entrepreneur First and Mistr...

Advertiser Platforms

VEEA AND IFREE GROUP LAUNCH TROLLEE SMART RETAIL SOLUTION TO TRANSFORM THE SHOPPING EXPERIENCE

Veea Inc, iFREE GROUP | September 29, 2021

TROLLEE Shopping Platform, developed by iFREE Group and powered by Veea's Edge Computing and Advertising platforms, drives new revenue opportunities for retailers and increases customer loyalty Veea Inc., a New York-based leader in integrated smart edge connectivity, computing and security technologies, and iFree Group, a Hong-Kong based conglomerate providing global connectivity, Smart City, Smart Retail and Smart Hospitality solutions, announced that they have launched their...

Ad Networks

DV STUDY UNDERSCORES THAT ATTENTION-GRABBING ADS ARE KEY TO PERFORMANCE, BUT CONTEXT IS KEY

DoubleVerify | November 17, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report. Two years on from DV’s original report, this expanded edition analyzes insights from over 16,600 global consumers in 18 countries. At a time of significant macroeconomic change, these findings reveal the dynamic relationships between consumers, digital content, and advertisin...

Ad Networks