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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Pearl Media, Seaport Capital, Lure | May 02, 2022
Montclair-based Pearl Media partnered with Seaport Capital and acquired New York-based Lure Outdoor. With this acquisition, Lure outdoor has earned the reputation of a premier street-level Out of Home Media company in the US. Seaport Capital indulges in lower-middle markets and primarily invests in communication infrastructure and services, business and information services and media companies.
LURE Outdoor's out-of-home (OOH) portfolio includes over 120 high-profile street-le...
ADVERTISER CAMPAIGN MANAGEMENT
Betterbrand | January 06, 2022
Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions.
Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth....
TransUnion, Neustar, InfoSum | August 26, 2022
Neustar, Inc., a TransUnion company, today announced the availability of Neustar Unified Identity - its leading suite of identity resolution and data capabilities – in the InfoSum Data Clean Room. This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world.
Clients can now connect and share their offline and online customer data - in a se...
Dealer.com | October 22, 2020
Video consumption is at record levels, but reaching the right shopper is no longer as simple as securing a cable TV spot. As consumers tune-out of traditional TV and diversify where they watch, advertisers need the ability to precisely target in-market shoppers wherever they consume digital content. To give clients the access they need, Dealer.com announces Connected Video, a solution that uses advanced targeting and Cox Automotive data to reach in-market shoppers watching connected television o...
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