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DISPLAY ADVERTISING

PEARL MEDIA AND SEAPORT CAPITAL ACQUIRE LURE

Pearl Media, Seaport Capital, Lure | May 02, 2022

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Montclair-based Pearl Media partnered with Seaport Capital and acquired New York-based Lure Outdoor. With this acquisition, Lure outdoor has earned the reputation of a premier street-level Out of Home Media company in the US. Seaport Capital indulges in lower-middle markets and primarily invests in communication infrastructure and services, business and information services and media companies. LURE Outdoor's out-of-home (OOH) portfolio includes over 120 high-profile street-le...

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ADVERTISER CAMPAIGN MANAGEMENT

BETTERBRAND LAUNCHES SIRIUS XM ADVERTISING CAMPAIGN

Betterbrand | January 06, 2022

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Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth....

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AD NETWORKS

NEUSTAR PARTNERS WITH INFOSUM TO PAVE THE WAY FOR THE PRIVACY-FIRST ADVERTISING FUTURE

TransUnion, Neustar, InfoSum | August 26, 2022

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Neustar, Inc., a TransUnion company, today announced the availability of Neustar Unified Identity - its leading suite of identity resolution and data capabilities – in the InfoSum Data Clean Room. This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world. Clients can now connect and share their offline and online customer data - in a se...

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DEALER.COM LAUNCHES NEW ADVERTISING PRODUCT TO HELP DEALERS REACH IN-MARKET SHOPPERS ACROSS CONNECTED TV AND OVER-THE-TOP VIDEO CHANNELS

Dealer.com | October 22, 2020

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Video consumption is at record levels, but reaching the right shopper is no longer as simple as securing a cable TV spot. As consumers tune-out of traditional TV and diversify where they watch, advertisers need the ability to precisely target in-market shoppers wherever they consume digital content. To give clients the access they need, Dealer.com announces Connected Video, a solution that uses advanced targeting and Cox Automotive data to reach in-market shoppers watching connected television o...

Read More
news image

DISPLAY ADVERTISING

PEARL MEDIA AND SEAPORT CAPITAL ACQUIRE LURE

Pearl Media, Seaport Capital, Lure | May 02, 2022

Montclair-based Pearl Media partnered with Seaport Capital and acquired New York-based Lure Outdoor. With this acquisition, Lure outdoor has earned the reputation of a premier street-level Out of Home Media company in the US. Seaport Capital indulges in lower-middle markets and primarily invests in communication infrastructure and services, business and information services and media companies. LURE Outdoor's out-of-home (OOH) portfolio includes over 120 high-profile street-le...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

BETTERBRAND LAUNCHES SIRIUS XM ADVERTISING CAMPAIGN

Betterbrand | January 06, 2022

Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth....

Read More
news image

AD NETWORKS

NEUSTAR PARTNERS WITH INFOSUM TO PAVE THE WAY FOR THE PRIVACY-FIRST ADVERTISING FUTURE

TransUnion, Neustar, InfoSum | August 26, 2022

Neustar, Inc., a TransUnion company, today announced the availability of Neustar Unified Identity - its leading suite of identity resolution and data capabilities – in the InfoSum Data Clean Room. This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world. Clients can now connect and share their offline and online customer data - in a se...

Read More
news image

DEALER.COM LAUNCHES NEW ADVERTISING PRODUCT TO HELP DEALERS REACH IN-MARKET SHOPPERS ACROSS CONNECTED TV AND OVER-THE-TOP VIDEO CHANNELS

Dealer.com | October 22, 2020

Video consumption is at record levels, but reaching the right shopper is no longer as simple as securing a cable TV spot. As consumers tune-out of traditional TV and diversify where they watch, advertisers need the ability to precisely target in-market shoppers wherever they consume digital content. To give clients the access they need, Dealer.com announces Connected Video, a solution that uses advanced targeting and Cox Automotive data to reach in-market shoppers watching connected television o...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us