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Business Wire | April 03, 2023
LTK, the global creator marketing platform, today launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost™ advertising solution allows brands to amplify creator collaboration content directly from the creator’s social media handles – leading to higher engagement and conversion.
Brand investment in LTK Creators continued to increase last year with brand campaigns growing nearly 50% in the...
Targetspot, Gadsme | September 16, 2022
Targetplay, a new division of Targetspot (Paris:ALTGS) (Brussels:ALTGS) dedicated to gaming, today announces a new representation partnership with Gadsme, a global premium in-game monetisation platform adopted by major studios including Voodoo, Ubisoft, Tilting Point, TapNation and Lion Studios. Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale.
thedrum | January 29, 2020
As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...
DoubleVerify | February 07, 2023
DoubleVerify (DV), one of the prominent software platforms for digital media solutions, has recently detected a large-scale ad impression fraud scheme targeted to audio traffic inventory called "BeatSting". After DV’s Fraud Lab recognized the fraud family in 2019, it has stolen about 20 million dollars from advertisers, and the BeatSting platform has about one million dollars per month share in it.
BeatString has been a part of server-side ad insertion (SSAI) fra...
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