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VIACOMCBS’S PLUTO TV LAUNCHES $30 MILLION AD CAMPAIGN, TOUTS ENHANCED FEATURES

variety | March 02, 2020

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Facing heightened competition in ad-supported streaming video, ViacomCBS-owned Pluto TV has launched a new branding campaign its biggest to date with plans to spend $30 million on the effort in 2020. Pluto TV, a central plank in ViacomCBS’s overall streaming strategy, last year grew active monthly users 75% to 22.4 million in the U.S. The service provides over 250 live streaming channels, organized into a TV-like channel guide. Now the media conglomerate wants even more users to floc...

Read More

AD COUNCIL ANNOUNCED 'OUT THERE FOR US' CAMPAIGN HONORING WORKERS ON THE FRONT LINES OF THE COVID-19 PANDEMIC

Ad Council | April 28, 2020

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To thank those on the front lines of the COVID-19 pandemic, the Ad Council announced a new campaign designed to show gratitude for all essential workers, including doctors, delivery drivers, grocery store workers, and more. The Out There For Us initiative u...

Read More

Display Advertising

GROUNDTRUTH'S NEW IN-STOCK LOCAL ADS TO HELP CONSUMERS NAVIGATE SUPPLY CHAIN SHORTAGES THIS HOLIDAY SEASON

GroundTruth | November 20, 2021

news image

GroundTruth, the leading location-based marketing and advertising technology company, announced today that it is expanding product-related advertising capabilities with the launch of In-Stock Local Ads. By increasing its ability to ingest and analyze massive levels of product supply data, GroundTruth's next generation of in-stock marketing technology allows national and local retailers and CPG brands to manage inventory shortages at scale. In-Stock Local Ads works by serving shoppers similar...

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Advertiser Platforms

CAMELOT SELECTS ONEVIEW BY ROKU TO HELP SMALL-AND-MEDIUM BUSINESSES EXPAND INTO TV STREAMING ADVERTISING

Camelot, Roku, Inc. | September 12, 2022

news image

Camelot Strategic Marketing & Media and Roku (Nasdaq: ROKU) announced today that Camelot is the first agency to join a new certified partner program to use OneView to help small and medium-sized businesses (SMBs) accelerate investment in TV streaming advertising. As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s #1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals. <...

Read More
news image

VIACOMCBS’S PLUTO TV LAUNCHES $30 MILLION AD CAMPAIGN, TOUTS ENHANCED FEATURES

variety | March 02, 2020

Facing heightened competition in ad-supported streaming video, ViacomCBS-owned Pluto TV has launched a new branding campaign its biggest to date with plans to spend $30 million on the effort in 2020. Pluto TV, a central plank in ViacomCBS’s overall streaming strategy, last year grew active monthly users 75% to 22.4 million in the U.S. The service provides over 250 live streaming channels, organized into a TV-like channel guide. Now the media conglomerate wants even more users to floc...

Read More
news image

AD COUNCIL ANNOUNCED 'OUT THERE FOR US' CAMPAIGN HONORING WORKERS ON THE FRONT LINES OF THE COVID-19 PANDEMIC

Ad Council | April 28, 2020

To thank those on the front lines of the COVID-19 pandemic, the Ad Council announced a new campaign designed to show gratitude for all essential workers, including doctors, delivery drivers, grocery store workers, and more. The Out There For Us initiative u...

Read More
news image

Display Advertising

GROUNDTRUTH'S NEW IN-STOCK LOCAL ADS TO HELP CONSUMERS NAVIGATE SUPPLY CHAIN SHORTAGES THIS HOLIDAY SEASON

GroundTruth | November 20, 2021

GroundTruth, the leading location-based marketing and advertising technology company, announced today that it is expanding product-related advertising capabilities with the launch of In-Stock Local Ads. By increasing its ability to ingest and analyze massive levels of product supply data, GroundTruth's next generation of in-stock marketing technology allows national and local retailers and CPG brands to manage inventory shortages at scale. In-Stock Local Ads works by serving shoppers similar...

Read More
news image

Advertiser Platforms

CAMELOT SELECTS ONEVIEW BY ROKU TO HELP SMALL-AND-MEDIUM BUSINESSES EXPAND INTO TV STREAMING ADVERTISING

Camelot, Roku, Inc. | September 12, 2022

Camelot Strategic Marketing & Media and Roku (Nasdaq: ROKU) announced today that Camelot is the first agency to join a new certified partner program to use OneView to help small and medium-sized businesses (SMBs) accelerate investment in TV streaming advertising. As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s #1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals. <...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us