Customer Data platforms : A Marketer’s Guide

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This report examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software. This report answers the following questions:

What trends are driving the adoption of CDPs?
Who are the leading CDP vendors?
What features do CDP vendors provide?
Does my company need a CDP?
How much does a CDP cost?
How does a CDP differ from other systems that hold customer data?

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