September 10-10, 2019
Cologne, Germany
The implementation of the GDPR is history. Was she just a little seaquake? A storm in a glass of water? Not exactly! While the German digital market was apparently able to cope with DSGVO in 2018, interpretations and implementations are now increasingly interlinked: international service providers want to bring their understanding of Consent to the market, while browser providers, for example, no longer want to wait and themselves Upgrading systems that will further complicate 'traditional' digital marketing through third-party systems and, above all, programmatic sales. We want to present these "opportunities" for the German online advertising market and, together with customers, agencies, marketers and service providers, show new ideas, best practice approaches and possible solutions and discuss them openly.