10 things I wish advertising agency heads kept in mind while pitching

A great pitch is a work of art which must be designed to make a connection between the pitcher and the client. When done to perfection, a good pitch has the ability to bowl clients over. However, when overdone or underdone, it can leave a lasting perception that’s difficult to correct. I have sat through multiple pitches this year and while almost all of them were on point, here are 10 things I wish advertising agencies kept in mind while pitching: Understanding the brief and being direct in addressing it are an imperative to any great pitch. If you are unclear, call the client. Assumptions are the mother of all disasters and one can easily avoid them by simply checking with the client. If you go wrong with the brief, it's game over.