Mintegral | January 11, 2021
Mintegral, a portable advertising stage, has reported that its SDK items have finished a client protection security appraisal performed by a globally perceived bookkeeping firm. The review report demonstrated that Mintegral has set up a total framework to keep up the security of clients' very own data and other touchy data during the assortment and transmission measure.
The Mintegral user protection security evaluation was done by a main 10 global bookkeeping firm with extensive service experience in information protection and organization security to furnish clients with far reaching arrangements and methodologies to help improve risk management.
This audit followed the rules of the National Institute of Standards and Technology's cyber safety whitepaper "Mitigating the Risk of Software Vulnerabilities by Adopting a Secure Software Development Framework (SSDF)" and zeroed in on the four key regions including Prepare the Organization (PO), Protect the Software (PS), Produce Well-Secured Software (PW) and Respond to Vulnerabilities (RV). This firm directed a thorough information protection security evaluation on the Mintegral stage through an assortment of techniques for source code survey and testing, interviews with applicable innovation and improvement pioneers, inner control strategies/reports/arrangements and other data audits. The audits incorporated Mintegral's current administration model, data innovation engineering, physical and intelligent security status, revealing system, measure improvement, target-state design, and the protection consistence and security programming advancement structure recorded by related data sets.
techcrunch | June 22, 2021
Facebook’s efforts to bring advertising to the Oculus virtual reality platform it has spent billions of dollars building out doesn’t seem to be off to a great start.
The company announced last week that they were planning to roll out their first in-game ads inside the title “Blaston” from the prolific VR game developer Resolution Games, and just days later the game studio has shared that after hearing an earful from users they’ve decided to abandon the ad rollout.
“After listening to player feedback, we realize that Blaston isn’t the best fit for this type of advertising test,” a tweet from the Blaston account read. “Therefore, we no longer plan to implement the test. We look forward to seeing you in the arena and hope you try the Crackdown Update that went live today!”
This potential ad rollout had been particularly noteworthy because the ads were being tested inside a title from a third-party developer. Facebook has purchased a handful of VR studios in recent months and owns a number of the most popular Quest titles inside its marketplace, so the opportunity to roll out advertising with a third-party partner gave Facebook a chance to frame the advertising rollout as a way for other developers to open up their monetization channels, rather than for Facebook to do so.
SpotX | May 25, 2020
SpotX, the leading global video advertising platform, today announced the expansion of its comprehensive Measurement and Attribution Suite.
The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV) and is the most robust in-market for video.
SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen.
SpotX, the leading global video advertising platform, today announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV) and is the most robust in-market for video. By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint the value across all video channels.
With the largest number of measurement relationships in-market among SSPs, SpotX is able to provide a 360-degree view of campaign KPIs. SpotX has relationships with 11 leading measurement and analytics companies including Comscore, Kantar, Nielsen, STAQ, and Tru Optik. Kantar and Comscore also act as brand lift partners, allowing advertisers to gauge how viewers feel about a brand, measure brand recognition, and test creative assets. Outcome-based measurement partners, such as Comscore enable advertisers to link CTV exposure to digital actions, such as online purchases or website traffic.
Read more: 2020 & beyond: What’s next for video advertising?
Additionally, through attribution relationships with NCSolutions (NCS), NinthDecimal, Placed powered by Foursquare, and PlaceIQ, brands can accurately measure foot traffic to brick and mortar locations and in-store purchases from digital video ads. SpotX's comprehensive suite ensures that advertisers spending across CTV are able to accurately attribute ad spend to digital.
Through our preferred partnership with SpotX, our mutual clients have been able to use NinthDecimal's Location Conversion Index (LCI®) for footfall attribution to clearly measure and understand the value and power of their digital video ad campaigns.
- Patrick Doyle, VP, Partner Revenue at NinthDecimal
SpotX also offers capabilities through Nielsen Digital Ad Ratings (DAR) for CTV, including next-day view of audience demographics and ad delivery for mobile web, mobile app, desktop, and connected devices. Nielsen's metrics help brands understand the incremental reach of a campaign's ad on connected TV and linear TV.
SpotX's partnership with Tru Optik allows advertisers to leverage mid and post-campaign reporting to identify if ads are reaching behavior and interest-based targets.
Brands and media buyers have known the value of CTV inventory, however, there hasn't been a concrete way of showing how these ads drive actions or purchases. By collaborating with the most respected measurement and attribution companies in the industry, we can help brands provide meaningful experiences for consumers, as well as effectively measure and accurately attribute how video ad spend across OTT channels leads to tangible online and in-store conversions.
- Kristen Williams, VP, Strategic Partnerships at SpotX
MBuy, a leading media planning and buying applied-technology service company, is one of several advertising agencies opting in to SpotX's offering. MBuy provides advertisers with media buying and planning services that reach and engage audiences within specific channels.
"Evaluating metrics like brand lift performance and cross-screen measurement validation are just a few of the many key insights important to our clients," said Michael Parent, SVP, Strategy, Media & Operations at MBuy. "The comprehensive studies provided by SpotX allow us to deliver valuable resources to help our clients make smarter ad decisions."
SpotX is the leading video advertising platform shaping digital video and the future of TV globally. The company's solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to brand-safe, premium inventory. With best-in-class technology purpose-built for video, SpotX's trusted, GDPR/CCPA-compliant solutions are employed by some of the largest media owners in the world including A+E Networks, Crackle Plus, The CW Network, Dentsu CCI, Discovery, Electronic Arts, Fox Corporation, fuboTV, Gannett, Microsoft, Newsy, Pluto TV, Roku, Sling TV, and Vudu. In the US, SpotX works with nearly all major OTT stakeholders and reaches 4 out of 5 viewers of ad-supported CTV, or 42 million households. In early 2019, SpotX acquired Yospace which powers server-side ad insertion (SSAI) for all live and video on demand content streamed to connected devices. SpotX is a subsidiary of Bertelsmann's RTL Group and is headquartered in Denver with 12 offices throughout the US, EMEA, and APAC regions.