4 New Additions to LinkedIn’s Advertising Platform

Business 2 Community | April 17, 2019

LinkedIn has been doing a bit of renovation work on their Advertising Platform. They are in the process of a bit of spring cleaning and refreshing the Ads for 2019. Here are the four new features they have rolled out so far:  “LinkedIn’s lookalike audiences combine the traits of your ideal customer with our rich member and company data to help you market to new professional audiences similar to your existing customers, website visitors and target accounts. Since these members are already on LinkedIn, they’re in the right professional mindset to engage and respond to your brand.” This feature allows you to upload an email list from your CRM or a list of people who have visited your website, LinkedIn then matches those details against its own database and comes up with a new audience of users who share similar traits.

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Online Audience Targeting We’ll keep on building the future of digital advertising while nurturing our 3 core values – sustainability, transparency and privacy.

Spotlight

Online Audience Targeting We’ll keep on building the future of digital advertising while nurturing our 3 core values – sustainability, transparency and privacy.

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DISPLAY ADVERTISING, RETARGETING

Captivate and WeWork Partner to Elevate On-Screen Experience in Workspaces

Captivate | January 19, 2023

Captivate, a leading digital-out-of-home video network, and WeWork, one of the global leaders in flexible space providers, announced a strategic partnership to display the Captivate on-screen content experience on existing digital screens in WeWork lobbies, elevator banks, and collaborative workplaces. "WeWork Powered by Captivate" will give marketers access to modern, high-value professionals who make business and personal purchase decisions. Captivate will act as a complete communication solution for WeWork locations, offering an engaging viewer experience that educates and entertains WeWork members and visitors while displaying relevant advertisements during their workdays. In addition, the partnership expands Captivate's network by 175+ locations in major North American metropolitan regions, increasing the number of Captivate office and residential building displays to over 14,500 screens. CEO of Captivate, Marc Kidd, said, "We are excited to offer advertisers and WeWork members the benefits of our video network." He also stated, "Our partnership means advertisers can more easily reach coveted B2B decision-makers and B2C consumers with spending power at multiple daily touch points throughout the day. And Captivate's skilled editorial team brings value to WeWork members and guests with an interesting combination of news and entertainment, plus high-utility content such as traffic and weather updates." (Source – Cision PR Newswire) Captivate provides a rich content experience to complement WeWork's creative workplaces with a programming mix customized for modern professionals. It also provides contextually relevant environments with custom-branded solutions, such as content alignment and branded integrations, to activate campaigns for agencies and brands. About Captivate Captivate is the industry-leading digital media network, including over 13,200 screens in prime areas where modern professionals work and live. Through innovative, research-driven, and Nielsen-measured advertising and marketing campaigns, it links advertisers with over 13 million unique monthly viewers by providing its audience with relevant news and practical advice. In addition, through live editorial content, the company offers advertisers a highly desirable and difficult-to-reach audience of affluent and influential business professionals. The company, which was founded in 1997, is owned by Generation Partners and TEGNA.

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AD NETWORKS

Broadsign Collaboration Strengthens StackAdapt’s Programmatic DOOH Offering

Broadsign, StackAdapt | January 31, 2023

As demand for out-of-home (OOH) advertising continues to rise, StackAdapt, announced a collaboration with Broadsign that enables agencies and brands to access new OOH advertising options. The advertising technology partnership expands the OOH inventory accessible on StackAdapt's multi-channel digital advertising platform, giving StackAdapt users access to premium international screens in high-traffic areas through the Broadsign supply-side platform (SSP). The combination of Broadsign's worldwide SSP with StackAdapt's multi-channel digital advertising platform allows media buyers to effortlessly include global digital out-of-home (DOOH) advertisements across roadside, retail, transport, and beyond into programmatic multi-channel campaigns. The merger of two industry-leading ad tech platforms makes it simpler for media buyers to broaden their audience reach and boost engagement across additional digital channels. It also provides StackAdapt users with opportunities to increase brand exposure and interact more effectively with global audiences. Senior Director of Inventory, StackAdapt, Lina Wangfang, said, “Demand for out-of-home advertising has risen sharply in recent years and continues to grow as more marketers double down on brand-building investments amidst the current economic climate.” She added, “Our collaboration with Broadsign significantly expands the available programmatic out-of-home inventory on our multi-channel platform for agencies who may not have previously considered the medium. Out-of-home plays well with mobile, social, and CTV, and we expect this integration will help drive new growth here at StackAdapt, and fuel the continued evolution of multi-channel.” (Source – ExchangeWire) VP of global media sales at Broadsign, John Dolan, said, “Programmatic is the future of out-of-home, and our latest integration with StackAdapt will drive new attention to the medium to help spur the growth of out-of-home and multi-channel.” He explained, “We’re thrilled to team with StackAdapt to bring more media buyers, including midsize agencies, access to a medium that’s proven to boost brand awareness and online activation. We look forward to building on our partnership with StackAdapt.” (Source – ExchangeWire) About Broadsign Broadsign enables publishers, agencies, and brands to interact with global audiences through the power of out-of-home advertising. Itpowers over 425,000 signs on motorways, airports, retail malls, health clinics, and transport systems and is at the center of people's lives. The Broadsign platform assists publishers in managing their business operations more effectively while also facilitating the booking of OOH campaigns by brands and agencies. In addition, the platform offers capabilities for content delivery, playback and proof of performance, availability of sales inventory and proposal development, automated programmatic DOOH transactions, and OOH business operations.

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DISPLAY ADVERTISING, MOBILE ADVERTISING, RETARGETING

PropellerAds Announces the Next Step in Technological and Brand Development

PropellerAds: | December 13, 2022

This December, PropellerAds revealed the company's latest progress in technology and business growth. PropellerAds now publicly announces their platform as multisource, as they have already been providing access to multiple exclusive traffic sources via a single advertiser's account during the last years. Now the main platform's focus is user acquisition and online marketing campaign scaling by means of adding new, unique, and well-tested supply partners to advertisers' toolkits. Main focus: user acquisition and high performance across any supply sources PropellerAds claims to focus on scaling for numerous ad supply sources, including exclusive ones available on this platform only. To keep the ad performance at the high level, the platform uses advanced ad rotation algorithms to find relevant audiences for a particular ad campaign, regarding the offer type and flow. With a special focus on traffic purity, brand safety and a high level of ad performance, PropellerAds uses the latest in-house anti-fraud software. New traffic types and bidding models, announced to become available soon, will expand PropellerAds customers' media buying opportunities and help them boost lead generation to reach their business goals easier. "We've been working on improvements and high-tech solutions from the first day of PropellerAds existence. We started as a small Popunder network and look where we are now! Today is a moment when we realized how far we reached during these 11 years. "Now we are a multisource platform with expanded advertising opportunities especially when it comes to lead generation and communication with your audience. Our technologies allow advertisers to work with various supply sources, process numerous users, and find the most relevant audience. And we have more exciting innovations to present soon!" - Matt Schmidt, Head of Advertisers Department at PropellerAds. About PropellerAds PropellerAds is a multisource advertising platform providing access to 1B+ audience online and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. The company is a member of IAB Europe with a ISO/IEC 27001 Safety Certification.

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