4 New Additions to LinkedIn’s Advertising Platform

LinkedIn has been doing a bit of renovation work on their Advertising Platform. They are in the process of a bit of spring cleaning and refreshing the Ads for 2019. Here are the four new features they have rolled out so far:  “LinkedIn’s lookalike audiences combine the traits of your ideal customer with our rich member and company data to help you market to new professional audiences similar to your existing customers, website visitors and target accounts. Since these members are already on LinkedIn, they’re in the right professional mindset to engage and respond to your brand.” This feature allows you to upload an email list from your CRM or a list of people who have visited your website, LinkedIn then matches those details against its own database and comes up with a new audience of users who share similar traits.