40% ad spend increase recorded in ecommerce advertising

netimperative | August 01, 2019

The findings, from Marin Software’s Q2 2019 Digital Advertising Benchmark Report, indicate that marketers are embracing newer features of well-known social media platforms, like Instagram Stories, to reach new potential customers and their effort is paying off. eCommerce Continues to Thrive: 40% ad spend increase recorded in eCommerce advertising as Amazon maintains its healthy lead.Engaging Stories Format Pays Off: 45% of all Instagram spend occurred on Stories as advertisers and consumers embrace the ad format.Search Click Volume Rises: With 13% YoY growth, paid search click volume has shown solid growth globally

Spotlight

With this in mind, we designed an infographic for all the advertisers and social media marketers who want to start advertising on Facebook, Twitter, Linkedin, Pinterest and Google+.

Spotlight

With this in mind, we designed an infographic for all the advertisers and social media marketers who want to start advertising on Facebook, Twitter, Linkedin, Pinterest and Google+.

Related News

AD NETWORKS

Apple Leaves Advertisers Shocked

Apple | June 13, 2022

When Apple revealed iOS 16 last week at its developer conference, the marketing world was anticipating a data cut-off coming from iPhones, meaning mobile advertising would no longer remain the same for iPhone users. However, Apple shocked advertisers and marketers alike by not introducing any data cut-offs. “We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace. “We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace. Mobile marketers were expecting Apple to expand its anti-tracking feature on iPhones, but the company appeared more reserved at the Worldwide Developer Conference. Advertisers think that Apple might be feeling the pressure from companies voicing their dissent about the company’s tactics. Meta had recently slammed Apple for its anti-tracking grievances. Apple has never clearly addressed the issues in the advertising ecosystem full of publishers, developers, third-party ad tech vendors, and businesses that advertise. “There’s been a lot of collateral damage, where privacy was more expensive than [Apple] thought,” said Rabah Rahil, chief marketing officer at Triple Whale, an e-commerce mobile marketing platform. “It’s one thing to put privacy first when everyone’s rich, but it’s another thing when people are going through really challenging times and economic headwinds.” Rahil has been working with thousands of small and medium-size merchants on Shopify, merchants that use mobile app marketing to grow. He thinks they are struggling because of Apple’s advertising changes. Apple has made it hard for apps and publishers to get direct information on their audience unless the person gives direct permission. However, IP addresses have brought some solace to marketers so they can keep measuring their ad campaigns, which ad placements were effective and which audience to target. Most marketers think Apple changed how it delivers it anti-tracking notices. It may still prevent data-sharing. It could make options like Private Relay, one of the last vestiges of tracking, more available.

Read More

AD TECH AND MARTECH

Neustar to Help Marketers Manage and Optimize Their Data Across the Fragmented Advertising Ecosystem

TransUnion, Neustar, Adverity | July 29, 2022

Neustar, a TransUnion company, today announced a partnership with integrated data platform Adverity to enable marketers to easily connect all of their data to help improve their marketing and brand performance. As data-driven marketing grows in complexity, marketers require a holistic data strategy to better optimize marketing spend and improve return on investment (“ROI”). This partnership will enable brands and agencies to better measure marketing performance across disparate online and offline channels inclusive of the walled garden and television ecosystems. It enables Neustar to leverage Adverity Connect’s automated data integrations and data management capabilities for advanced marketing analytics modeling powered by Neustar Optimizer. Neustar Optimizer is a closed-loop marketing optimization and consumer insights platform that enables marketers to improve marketing and brand performance by measuring all consumer activity. Marketers use Neustar Optimizer to make real-time optimizations to marketing mix, media budget allocation, campaign and creative tactics, and audience segments. “Data management is a critical first step in the journey to data-driven marketing,” said Mike Finnerty, SVP Global Services at Neustar, a TransUnion company. “By partnering with Adverity, our clients can now easily organize and structure their marketing data and then use that data for advanced marketing analytics, saving significant time in the process.” “To have such a powerful, shared goal in making data more accessible and usable is really exciting for us,” said Alexander Igelsböck, CEO and Co-Founder of Adverity. “To have such a powerful, shared goal in making data more accessible and usable is really exciting for us,” said Alexander Igelsböck, CEO and Co-Founder of Adverity. “This partnership with Neustar will allow us to continue bringing new and cutting-edge data and analytical capabilities to the marketing industry as we see more and more data growth in the space.” For more information on Neustar’s marketing analytics solutions, please visit: https://www.home.neustar/customer-analytics/unified-marketing-analytics. About TransUnion (NYSE: TRU) TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. https://www.transunion.com About Neustar Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. Home.neustar About Adverity Adverity is a leading integrated data platform for marketers that enables businesses to make insights-driven decisions, faster and easier. By automating connectivity from hundreds of data sources and destinations, Adverity's platform transforms data to deliver a single view of marketing and sales performance, reducing the complexity in demonstrating marketing effectiveness and return on investment across online and offline channels. https://www.adverity.com

Read More

AD NETWORKS

Comcast Advertising's New Report Finds Optimal TV and Streaming Advertising Balance

Comcast Advertising | June 10, 2022

The Comcast Advertising Research 2022: Actionable Insights for the Modern TV Advertiser is a new, cross-industry report published by Comcast Advertising. Using proprietary data, the research offers a unique perspective on the present situation from the perspectives of viewers, buyers, and sellers, concluding with a detailed and fact-based proposal for the best balance between TV and streaming advertising. Comcast Advertising, the advertising division of Comcast Cable, consists of the advertising sales segment Effectv and the media and technology division FreeWheel. Both divisions contributed to the report's detailed results, giving readers a broad viewpoint. The report delves into a practical "success formula" for contemporary advertisements after analyzing the most recent patterns among viewers, purchasers, and sellers. Based on an analysis of more than 20,000 campaigns, Comcast Advertising advises marketers to invest 20 to 30 percent of their TV budget in streaming advertising and the remainder in traditional TV. The report concludes with projections for the following years. These forecasts include the future of streaming, the significance of first-party data, the change to audience-based buying, the scalability of targeted advertising, and programmatic expansion. Mark McKee, General Manager, FreeWheel, said, "This has been an incredible year for TV advertising's progress and innovation, and this is clearly evident in the discussions we've having every day. From addressable, to programmatic, to first-party data – the opportunities are there for advertisers to do more with their budgets and connect better with sellers." Mark McKee, General Manager, FreeWheel, said, "This has been an incredible year for TV advertising's progress and innovation, and this is clearly evident in the discussions we've having every day. From addressable, to programmatic, to first-party data – the opportunities are there for advertisers to do more with their budgets and connect better with sellers. It's critical for them to look at the industry from all sides to understand where the opportunities lie, and this report can help them do that."

Read More