73% of Brands Selling on Amazon are Advertising on the Platform, Reveals Feedvisor Report

martechadvisor | February 13, 2020

Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, today unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found that nearly three-quarters (73%) of brands selling on Amazon are advertising on the platform, reflecting a 26% increase from last year. As Amazon works to become the No. 2 global leader in digital advertising, the analysis shows that nearly all brands (98%) using the company’s advertising solutions find them valuable. Additional findings include:

Spotlight

Consumers continue to shift how they view television
and video, picking and choosing from content across
a growing number of platforms and applications. With
continued growth in the number of connected devices
with displays capable of delivering engaging video
experiences, consumers will mix and match content
based not only on their genre preferences, but also
based on how much time they have, their location,
and the device they are using. For all providers of
video, both traditional pay TV operators as well
as OTT providers, providing the most engaging
content combined with the best user experience
are paramount to their success as they fight for
consumers’ attention.

Spotlight

Consumers continue to shift how they view television
and video, picking and choosing from content across
a growing number of platforms and applications. With
continued growth in the number of connected devices
with displays capable of delivering engaging video
experiences, consumers will mix and match content
based not only on their genre preferences, but also
based on how much time they have, their location,
and the device they are using. For all providers of
video, both traditional pay TV operators as well
as OTT providers, providing the most engaging
content combined with the best user experience
are paramount to their success as they fight for
consumers’ attention.

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