Amazon | November 08, 2021
Amazon DSP Program PPC Advertising Campaign Business Agency Clear Ads Shares Insights About Amazon Reviews
Clear Ads states, "There is one vital aspect driving Amazon success that many sellers overlook, and that's building – and maintaining – a strong review profile." Reviews are one of the most important factors that influence the decision stage during the consumer purchasing journey. The company points to a statistic by the US software company Power Reviews that estimates an increase from zero reviews to one review can boost the likelihood of conversion by as much as 65%.
Reviews also prove to be just as vital to the seller. "Customer reviews are a massively valuable form of feedback, enabling retailers to conduct in-depth sentiment analysis and adapt their approach as needed to engage customers," says the Amazon PPC agency. An increase in retailers shifting to online operations is creating an incredibly competitive marketplace where reviews can instantly be the major differentiator between products with similar features, functionality and price points.
Following an investigation launched by the Financial Times into suspicious activity regarding enabling or facilitating fake reviews, Amazon now takes a very strict approach to product reviews. However, Clear Ads outlines some of the most effective ways to build a strong product review profile on Amazon that are easy to implement:
Generate reviews organically.
Ask for reviews.
Offer an incentive.
Select products for the early reviewer program.
Enroll in Amazon vine.
And when it comes to handling any poor reviews that may come in, Clear Ads suggests, "Embrace them. Poor reviews are an opportunity to learn. They're also an opportunity to demonstrate your commitment to providing great buying experiences for your customers."
About Clear Ads
Clear Ads is a paid advertising agency focusing on Amazon and Google for small and medium-sized enterprises around the world.
Ogury | October 30, 2020
Ogury, the worldwide leader in decision driven advertising declared today announces the arrival of Thumbnail Ad, the world's first non-fullscreen design manufactured explicitly for portable.
Ogury is the first to showcase with Thumbnail Ad in-application. The discrete ad design shows up in an exact area inside the application and gives an exquisite and powerful advertising experience. Worked for versatile, the unit is draggable, expandable, and skippable by the client and demonstrated to be less meddlesome than traditional configurations that break content utilization or make the hallucination of fulfillment through bogus floors.
Thumbnail Ad puts the client in charge of how they devour the ad. This intuitiveness stands out and conveys video execution beforehand just accessible through full-screen interstitial. Which means advertisers can catch more minutes to adequately arrive at clients, in content-based applications where performant full-screen ads aren't accessible.
Thumbnail Ad is 4x more modest than a Mid-Page Unit (MPU) and just 12% bigger than a Small Banner, while paying an altogether higher CPM than both of these arrangements. With the capacity to at last accomplish the perceptible video (v2CR) measurements advertisers request, Publishers can get to top CPMs on portable without running fullscreen. It is right now the greatest expense per pixel design available.
Distributers additionally advantage from cross-advancement with Thumbnail Ads. They can build time spent in-application by elevating other important articles to readers or lift premium memberships by advertising offers to steadfast clients.
"As a brand-new format, Thumbnail Ad has opened up a whole new revenue stream for us, generating 100% incremental revenue," said Grégoire Gaffié, Head of Monetization at Closer. "Thumbnail Ad delivers ads to users in a picture-in-picture format enabling them to consume the content whilst continuing to navigate the app, which is how they are used to interacting with content on mobile. It provides a great experience for our users whilst providing an increase in ad revenue for us, it's a win-win."
"Ogury will be purchasing millions of dollars of Thumbnail Ad inventory in 2020," said Sarah Jones, Global Head of Product Marketing. "We're passionate about this new ad format for its non-intrusive, user friendly nature and ability to increase user retention by moving to an ad experience that is punctual and appreciated, rather than constant and pervasive. As with all of Ogury's formats, the consumer is placed in control of the advertising experience for optimal user experience."
"We were drawn to Thumbnail Ad because it's an ad unit built specifically for mobile," said Alex Scissors, Director of Monetization, text+. "As a mobile-first company ourselves, the fact that Thumbnail Ad offers our users an ad experience built specifically for the environment that they're in is extremely important. Moreover, Thumbnail Ad offers top CPMs from premium brands, yet does not interrupt our users' interactions with our app."
Ogury is the global leader in choice-driven advertising. Ogury is a global organization with 400+ employees across 10 countries, working with 1500+ brands and 3500+ publishers to establish a trusted digital advertising ecosystem, driven by user choice. Ogury Advertising Engine is an integrated stack of technology, from consent management to user engagement, designed and optimized for branding campaigns on mobile. It uses safe data to deliver relevant ads in a brand safe and fraud-free environment.
Perion | November 03, 2020
Perion Network (NASDAQ: PERI) declared today the recharging of a multi-year vital organization with Microsoft (NASDAQ: MSFT) to drive search advertising business development through Perion's hunt innovation division, CodeFuel, and give a more vivid encounter across work area and portable.
The proceeding with coordinated effort between the organizations will empower CodeFuel to additionally develop its distributer connections offering, worthwhile pursuit innovation arrangements, and complex ability for adapting their advanced properties. These incorporate shopping, item correlation and substance sites, applications, program augmentations, versatile launchers, and white name web indexes. Utilizing CodeFuel's distributers' organization empowers Microsoft to build search advertising piece of the pie and associate sponsors to a great many likely clients while advancing client experience through distributer properties.
In the previous two years, CodeFuel has shown huge development through engaging distributers to make new income streams and remarkable inquiry encounters, while zeroing in on progressively excellent adaptation answers for track search interest.
“Since 2010, we have enjoyed a strong, close partnership with Microsoft, consistently delivering innovative search solutions in a dynamic market, while maintaining high-quality standards and advertiser brand safety,” said Doron Gerstel, CEO of Perion. “As we enter the next phase of our partnership, we are confident that our complementary resources will continue to yield innovation and we are proud of the ability to help publishers monetize their traffic during all economic cycles.”
“In this renewal, the partnership with Perion and CodeFuel has been throroughly modernized to ensure an optimal experience for Microsoft Bing consumers and advertisers,” said Kya Sainsbury-Carter, VP of Global Partnerships for Microsoft Advertising. “Perion has leaned collaboratively into shared goals for brand safety and user protections, and we look forward to growing into this new era together.”
“We are delighted to continue to work closely with Microsoft on Publisher Search Solutions for desktop and mobile. Our mission is to continue to empower publishers with advanced technology solutions to grow their businesses. An enhanced search experience has proven itself to be a predictable and valuable path for growth, both for our publishers and us,” said Tal Jacobson, General Manager at CodeFuel. “This collaboration will enable publishers to expand into new platforms and vertical search solutions for eCommerce, content, and news” Jacobson concluded.
CodeFuel is the search technology division of Perion Network Ltd. (NASDAQ: PERI), and the creator of private search engine Privado. The company provides monetization solutions for websites, extensions, apps, and search engines, helping publishers boost search advertising revenue through ads, shopping, and news products. CodeFuel enjoys a long-standing relationship with Microsoft Bing, and additional search partners and content providers.
About Perion Network Ltd.
Perion is a global technology company that provides agencies, brands and publishers with innovative solutions that cover the three pillars of digital advertising. From its data-driven Synchronized Digital Branding platform and high-impact ad formats in the display domain; to its powerful social media platform; to its branded search network, Perion is well-positioned to capitalize on any changes in marketers’ allocation of digital advertising spend.