ADVERTISER PLATFORMS

Anti-Ad Fraud Platform ADEX Announces Real-Time Traffic Analysis is Available to All Clients

ADEX | November 29, 2021

Anti-Ad-Fraud
ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools.

Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising campaigns get ruined by bots.

The platform offers five efficient instruments capable of dealing with most existing types of fraud as well as the latest and high-technology threats.

Postbacks
Postbacks allow advertisers to distinguish fake users and stay aware of their traffic quality in real-time by sending immediate alerts whenever suspicious activity occurs. Dubious sources might be blocked before they harm a campaign.

API
API gathers and evaluates campaign data automatically. This full-fledged tool can create tokens, retrieve information, analyze it, and help advertisers optimize their campaigns regarding received details. 

Traffic Redirect
Traffic Redirect is a highly-developed anti-bot solution that allows advertisers to send harmful traffic away from their pages and direct it to a blank one. It also analyzes traffic flows in real-time and keeps bots away from advertisers' websites.

Claim Reports
Claim Reports feature was designed to create custom refund reports, containing the most detailed information about the way traffic sources performed. Such reports include precise statistics and clear proof to increase advertisers' chances of receiving a refund.

JS Tag
JS Tag functions on the level of website HTML as an additional security layer. This feature was designed as a supplementary one.

Hundreds of advertisers have already acknowledged the efficiency of ADEX instruments - timely fraud prevention saved about $1BN+ of their marketing budget.

Prevention is a better strategy than trying to eliminate fraud consequences catastrophic for business. The pack of ADEX tools covers different sides of the issue, allowing you to analyze traffic in real time, detect bots, eliminate them, and compose custom refund reports. ADEX checks every suspicious user individually, relying on numerous parameters, like browser type, location, behavioral patterns, VPN usage, etc. This is enough to keep your budget secure. What is more, the technology progresses all the time and saves millions of dollars for our customers every month...," 

Andrey Ivanov, CEO of ADEX.

About ADEX
ADEX is an anti-fraud solution aimed at immediate traffic analysis and urgent protective actions. The functionality of the platform includes tools for detection, redirection, evaluation, reporting, and deep analysis of every website visitor.

As a transparent and safe website, ADEX passed Google Simple Verification successfully. Now the company is on Google Vendors List, which proves reliability and flawless user experience.

In addition, ADEX is a member of the IAB (Interactive Advertising Bureau) Family, the European-level association for the digital marketing and advertising community, and the IAB TCF (Transparency & Consent Framework) certification winner.

Spotlight

How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?To be honest, it can get a little confusing. That's why WebpageFX created the infographic below. It's a cheat sheet for all things Facebook advertising, from the ideal dimensions of your images and videos to what the most clickable ads look like.

Spotlight

How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?To be honest, it can get a little confusing. That's why WebpageFX created the infographic below. It's a cheat sheet for all things Facebook advertising, from the ideal dimensions of your images and videos to what the most clickable ads look like.

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ADVERTISER PLATFORMS

NexTech AR Goes Live with Enhanced 3D Google Ad Functionality With Launch of Web XR

NexTech AR Solutions Corp | August 18, 2021

NexTech AR Solutions Corp.,an emerging leader in augmented reality for eCommerce, AR learning applications, AR-enhanced video conferencing and virtual events, today announced the launch of its next generation Ad technology. With this announcement NexTech’s customers can now tap into Google’s immense network, delivering engaging and streamlined 3D ads that extend to AR at scale that do not require application download. The upgrade leverages WebXR and also enables a robust AR experience with each Ad. NexTech Ads also provide rich and robust analytics giving customers data driven insights so they can better capture impressions, clicks, interactions and gain overall AR engagement data. NexTech CEO Evan Gappelberg commented on this product enhancement. “Digital consumers are looking for engaging immersive experiences. The combination of Nextech AR’s 3D model creation at scale with Nextech’s Ad Network now on Google Ads creates an incredibly valuable offering that accelerates our customer’s reach with higher engagement levels. The Google Display Network reaches 90 percent of internet users worldwide, across millions of websites, news pages, blogs and Google sites like Gmail and YouTube,” said Gappelberg. Analytics from NexTech’s Vacuum Cleaner Market (VCM) indicate click through rates (CTR) of approximately 5 percent for 3D Ads created with NexTech 3D tools, compared to average Google CTR of 1.55 percent according to Smart Insights. NexTech’s 3D technology enabled on Google’s expansive Ad network offers a compelling advertising tool. Google estimates that as of 2021, that their search engine processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. According to eMarketer, Digital Ad spend will be 455.3 billion in 2021 with 55.2% of that going to display advertising. NexTech 3D advertising customers such as Motif, a leading fashion knowledge and educational hub are recognizing NexTech’s 3D advertising suite of tools as a game changer. “Partnering with Nextech AR Ad Network gives us extended reach to new B2B communities in consumer product goods, fashion & apparel and branding agencies. Its 3D advertising capabilities were a key draw for us and enables us to illustrate to prospective students the type of 3D models they can create through our 3D digital fashion course with Roz McNulty”, said Elisabeth Souquet, Marketing Director at Motif. Now, with NexTech’s rollout of 3D Google Ads, customers such as Motif can extend 3D advertising built with NexTech tools to reach a significantly broader audience. About NexTech AR NexTech develops and operates augmented reality (“AR”) platforms that transports three-dimensional (“3D”) product visualizations, human holograms and 360° portals to its audiences altering e-commerce, digital advertising, hybrid virtual events (events held in a digital format blended with in-person attendance) and learning and training experiences. NexTech focuses on developing AR solutions however most of the Company’s revenues are derived from three e-Commerce platforms: vacuumcleanermarket.com (“VCM”), infinitepetlife.com (“IPL”) and Trulyfesupplements.com (“TruLyfe”). VCM and product sales of residential vacuums, supplies and parts, and small home appliances sold on Amazon.

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AD TECH AND MARTECH

LinkedIn to Downrank Engagement-Baiting Posts and Polls

LinkedIn | May 09, 2022

LinkedIn has decided to restrict the reach of several types of posts in user feeds. In addition, it has agreed to update its algorithm and ranking of content to ensure that the users get improved relevancy in their feed. The users on LinkedIn are currently bothered by the low quality, irrelevant, political and engagement baiting content. The users have also been observed to witness excessive polls. Therefore, LinkedIn will offer controls to the platform users for their preferred content choices to achieve the targeted approach. For the past six consecutive quarters, LinkedIn has been reporting the peak levels of engagement growth. And as the pandemic is being washed down, the interactions on LinkedIn seem to have picked up some traction. However, as the platform does serve the attention economy, it gets utilized for 'growth hacks' and algorithm manipulation to get the maximum content performance. While one may consider these practices fair to achieve brand awareness goals, when these tricks become the trend to be followed by the masses, it negatively affects the user experience. LinkedIn has started to make the following changes in its feeds. What users can get control over: "I don't want to see this" option: Users will be able to opt out of the irrelevant content from their feed if they come across it. In addition, the three dots of any post will let the users submit feedback about that post. "I don't want to see Political Content" option: As it suggests, users can report the political content and choose not to see such content. Currently, this option will be provided to the users in the U.S. In the LinkedIn blog post for these recent updates by Linda Leung Director of Product Management at LinkedIn, she states: "We heard from some of you that you don't want to see political content. To fix this, we're testing a way to give you the option to reduce political content in your feed. While we're only testing currently in the U.S., based on feedback we receive, we may further develop the feature and expand it to more regions and languages." Source: LinkedIn What users will see more of in their feed: Updated and relevant content from the user's network: LinkedIn will focus on filtering out the content which is not of interest to the user. For someone seeing a comment congratulating someone's job change may not be helpful; such interactions in one's feed will be reduced. "Staying up to date on your network is a key part of the feed, but that doesn't mean you need (or want!) to see all the activity from every single one of your connections. For example, you may not get a lot of value from seeing a connection's comment on someone else's post about a job change if you don't know that other person. That's why we'll be showing you more targeted activity from your network, and where you'll be more likely to join the conversation, too." LinkedIn Blogpost News and insights: The users will see more information-rich content coming from industry experts and thought leaders. LinkedIn says they have been told by many that the platform audience cares to hear from the industry leaders and experts to get useful insights. What users will see less of in their feed: Low-quality content: Misleading engagement baiting content will be hammered down, and it will not get any help from the LinkedIn algorithm. "We've seen a number of posts that expressly ask or encourage the community to engage with content via likes or reactions – posted with the exclusive intent of boosting reach on the platform. We've heard this type of content can be misleading and frustrating for some of you. We won't be promoting this type of content and we encourage everyone in the community to focus on delivering reliable, credible and authentic content.", from LinkedIn Blogpost. Unprofessional interactions/conversations: To ensure a constructive environment on the platform, LinkedIn is investing in the teams, tools, and technology to add value to the user's professional journey. LinkedIn said in its blogpost, "We work hard to keep the conversations and content on your feed safe and constructive to deliver the best possible experience for you. This includes taking action on content and profiles that violate our Professional Community Policies." And lastly, the polls: LinkedIn has received somewhat discouraging feedback regarding polls from the community. Therefore, LinkedIn will ensure only to display the relevant polls to the users. LinkedIn has promised to improve the content quality and experience on the platform. In the concluding remark, the LinkedIn Blogpost states: "We look forward to sharing more updates on how we're improving the content quality experience, so that you continue to have a safe, productive, and trusted experience whenever you come to LinkedIn."

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AD NETWORKS

G-Mana Server-Side Ad Insertion Now Available in the Microsoft Azure Marketplace

G-Mana | January 10, 2022

G-Mana today announced the availability of the G-Mana server-side ad insertion solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Microsoft Azure. G-Mana customers can now take advantage of the scalability, high availability, and security of Azure, with streamlined deployment and management. G-Mana is empowering the addressable TV landscape with innovative technology and services for dynamic ad insertion and connected TV/over the top TV (CTV/OTT) advertising monetization. G-Mana enables addressable TV & OTT server-side ad insertion (SSAI) monetization solutions for linear, live, or video-on-demand (VOD) content. We help the broadcasting and streaming industries create and simplify their content monetizing capabilities. G-Mana provides seamless, relevant, targeted ads for your viewers on any platform. With G-Mana, broadcasters can create personalized ads, improve viewer experience, and better audience engagement with brand advertisements. The solution bypasses ad blockers, leading to an increase in overall yield. G-Mana empowers broadcasters to maximize commercial ad break yield and attract more budgets with innovative ad formats and interactive ads. Broadcasters can use G-Mana's services in a fully integrated manner, along with a majority of their other cloud-based services, under a single service bill. Last but certainly not least, you will find that G-Mana's SSAI – and other services as well – are extremely easy to use when accessed from Azure Marketplace. By purchasing G-Mana through Azure Marketplace, it is even easier to access and integrate G-Mana services. Now, more businesses worldwide can use our solutions, from SSAI to commercial breaks insertion and beyond. Ultimately, this exciting update is another meaningful steppingstone in our ultimate goal to simplify OTT monetization. For everyone. "We are excited to supply a plug-and-play monetization service for Azure Media Services," said Eran Yahalomi, CEO, G-Mana. "Our service will help publishers and broadcasters to unleash their full potential and unlock new inventory." Through Microsoft Azure Marketplace, customers around the world can easily find, buy, and deploy partner solutions they can trust, all certified and optimized to run on Azure. We're happy to welcome G-Mana's solution to the growing Azure Marketplace ecosystem." Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use. About G-Mana G-Mana was established by a team of veteran ad-tech and video delivery system experts. G-Mana helps broadcasters and other industries simplify their OTT server-side ad insertions and enhance their monetization potential. We deliver groundbreaking services that allow our clients and partners to focus on their core business, without worrying about technical integrations. We harness our indepth ad-tech expertise and vast video experience to breathe new life into current OTT monetization methodologies. The results are highly innovative and simply effective.

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