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DHgate and Google Come Together to Facilitate 2.3 Million Small Exporters in Overseas Digital Marketing

DHgate | November 30, 2021

China's leading B2B cross-border e-commerce marketplace DHgate and Google recently announced the launch of a joint advertisement solution to make it faster and easier for exporters to market overseas to drive online sales.

This solution, which is called Huitou Advertising Platform and also marks first of its kind in China, has significantly lowered the barrier for 2.3 million sellers on DHgate, most of whom are micro, small, and medium-sized enterprises (MSMEs). With this solution, sellers can carry effective marketing campaigns, leveraging Google Shopping and Google Smart Shopping, in over 200 different countries and regions across the world.

With Huitou, Google’s ads solution offering will be seamlessly integrated into DHgate's marketing platform for sellers, alongside other established advertising tools offered by the e-commerce company.

It is thus easily accessible within DHgate's portal for sellers or an external portal outside the e-commerce marketplace, sparing sellers' needs to register a Google account.

Huitou allows each of the sellers on the DHgate platform to set an advertisement plan, including budget, timing, and the destination country within minutes, and execute this plan conveniently and efficiently.

Moreover, Huitou offers data such as clicks and deal values for DHgate sellers to better analyse advertisement results.

"Google has been committed to developing innovative and helpful digital marketing tools and services for many years," said Bai Yong, head of Channel Partner at Google Greater China. "We are excited to collaborate with DHgate, to leverage its foresight in building innovative marketing services to better empower its sellers, and we look forward to the improved performance and efficiency of their overseas marketing with this brand-new solution."

Huitou comes at the right time for DHgate sellers as China's cross-border e-commerce import and export have witnessed a 20.1% year-on-year growth in the first three quarters of this year, according to data released by the General Administration of Customs.

This cooperation with Google is also a significant breakthrough for DHgate in attracting buyers worldwide and enriching marketing scenes for cross-border sellers."

Li Wei, general manager of the marketing center at DHgate.

Before this collaboration, Google had already been one of the most critical channels for cross-border businesses to reach customers worldwide. DHgate, based on its 17 years of data insight accumulation and algorithm iteration, has been the leading company in leveraging search engines to boost sales.

According to SimilarWeb data, in 2020, 45.4% of the total traffic of DHgate came from Google and other search engines, higher than the percentage of 33.5% for the following B2B cross-border e-commerce company.

"We believe, Huitou, which combines Google Ads' merits and DHgate's data, technology advantages over these years, is bound to provide an enjoyable user experience to DHgate sellers." Li added.

About DHgate
Founded in 2004, DHgate has become the leading B2B cross-border e-commerce marketplace in China. Through our global operations and offices, including in the USA and UK, we reach millions of people with trusted products and services. As of December 31, 2020, DHgate served more than 36 million registered buyers from 223 countries and regions by connecting them to over 2.3 million sellers in China and other countries, with over 25 million live listings on the platform annually.

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Clinch Partners Samsung Ads for Personalized Video and Digital Ads

Clinch | February 23, 2023

On February 22, 2023, Clinch, a creative advertising service provider, announced a certification with Samsung Ads, to offer a new automated data-driven personalization solution on the Samsung Ads platform. Through the partnership, it will provide personalized video and digital ads on a larger scale. It is a dynamic ad serving and DCO or personalization platform and creator of Flight Control, the Omnichannel Campaign Activation Platform. The certification will help run and optimize dynamic and personalized programmatic campaigns for Samsung TV Plus and Audience Extension inventory suite of Samsung North America. In addition, it will provide connected TV, online video, display and mobile advertising campaigns through the Samsung DSP. Its solutions are open to Samsung Ads clients and partners worldwide this year. Samsung Ads is Samsung Electronics' advertising platform for smart devices over desktop, mobile and TV. With a deep understanding of customer experience, it connects hardware and software companies with advertising agencies for the growth outcomes of brands at a vast scale. In addition, its single-source TV data provides consumer engagement opportunities during the connected TV experience. Advertisers would be able to make creative decisions with the use of Samsung Ads' automatic content recognition (ACR) technology through the partnership. This technology provides unparalleled insights based on the smart TV behavior of the audience. In addition, with Clinch's Flight Control omnichannel activation platform, the leveraging advertisers could customize and scale campaigns quickly through a single workflow. This platform also provides multi-platform campaign insights in a real-time scenario. CEO of Clinch, Oz Etzioni, said, "Samsung has established an incredible global footprint, fueled in part by their commitment to providing innovative consumer experiences." He added, "Through this partnership, we are able to bring a new level of real-time personalization to millions of Samsung-connected devices with superior automation and efficiency." (Source – Cision PR Newswire) About Clinch Clinch, an advertising company, provides solutions for personalized video ads, real-time optimization with location, user and product, multi-screen advertising, unlimited scalability, dynamic rich media HTML5, automatic generation in all ad formats, and creative programmatic solutions. It is recognized as an omnichannel advertising service with AI-driven dynamic personalization technology and offers customized ad experiences across different channels for enhanced advertising performance and ROI. It automates workflows and provides data for personalized video and display ads across programmatic, CTV, social media, in-app, native, and DOOH.

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MGID | February 28, 2023

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Smartly.io CEO Drives Company Momentum Towards The Next Generation of AdTech with The Smartly Digital Advertising Platform

Smartly.io | March 17, 2023

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As was the case in 2021, where Desmond, a member of DoubleVerify’s Board of Directors and operating partner at Providence Equity, played an integral role in leading its IPO—one of the most successful in the media and technology sector that year. “When Providence acquired Smartly in 2019 and I became Chair of The Board, the company’s potential was clear from the start. Smartly is uniquely solving real problems that brands and marketers need to have solved: agile creative and media management at the same time; rapid intelligence around performance—what's working and what's not; the ability to execute personalization at scale. 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Learn Smartly: Extract consolidated actionable insights to respond to audience behaviors in real-time to maximize return on investment (ROI). "The depth of knowledge [Smartly.io] brings across verticals is really impressive,” said Merry Morud, Lead, Global Creative Optimization for Consumer Products at Uber. “On top of that, they have a fantastic creative team, which is very mobile-first, which is what we, as digital marketers, in a mobile space and mobile-first world look for.” Uber, a longtime client of Smartly.io, has used the company’s platform to execute iterative creative approaches at scale as part of their global media buying practice. Smartly.io, now managing upwards of $5B in media spend, is unlocking the ability for true multi-platform brand building that exceeds both customer expectations and drives engagement across platforms, at scale. 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