Advertiser Campaign Management

DHgate and Google Come Together to Facilitate 2.3 Million Small Exporters in Overseas Digital Marketing

DHgate-and-Google
China's leading B2B cross-border e-commerce marketplace DHgate and Google recently announced the launch of a joint advertisement solution to make it faster and easier for exporters to market overseas to drive online sales.

This solution, which is called Huitou Advertising Platform and also marks first of its kind in China, has significantly lowered the barrier for 2.3 million sellers on DHgate, most of whom are micro, small, and medium-sized enterprises (MSMEs). With this solution, sellers can carry effective marketing campaigns, leveraging Google Shopping and Google Smart Shopping, in over 200 different countries and regions across the world.

With Huitou, Google’s ads solution offering will be seamlessly integrated into DHgate's marketing platform for sellers, alongside other established advertising tools offered by the e-commerce company.

It is thus easily accessible within DHgate's portal for sellers or an external portal outside the e-commerce marketplace, sparing sellers' needs to register a Google account.

Huitou allows each of the sellers on the DHgate platform to set an advertisement plan, including budget, timing, and the destination country within minutes, and execute this plan conveniently and efficiently.

Moreover, Huitou offers data such as clicks and deal values for DHgate sellers to better analyse advertisement results.

"Google has been committed to developing innovative and helpful digital marketing tools and services for many years," said Bai Yong, head of Channel Partner at Google Greater China. "We are excited to collaborate with DHgate, to leverage its foresight in building innovative marketing services to better empower its sellers, and we look forward to the improved performance and efficiency of their overseas marketing with this brand-new solution."

Huitou comes at the right time for DHgate sellers as China's cross-border e-commerce import and export have witnessed a 20.1% year-on-year growth in the first three quarters of this year, according to data released by the General Administration of Customs.

This cooperation with Google is also a significant breakthrough for DHgate in attracting buyers worldwide and enriching marketing scenes for cross-border sellers."

Li Wei, general manager of the marketing center at DHgate.

Before this collaboration, Google had already been one of the most critical channels for cross-border businesses to reach customers worldwide. DHgate, based on its 17 years of data insight accumulation and algorithm iteration, has been the leading company in leveraging search engines to boost sales.

According to SimilarWeb data, in 2020, 45.4% of the total traffic of DHgate came from Google and other search engines, higher than the percentage of 33.5% for the following B2B cross-border e-commerce company.

"We believe, Huitou, which combines Google Ads' merits and DHgate's data, technology advantages over these years, is bound to provide an enjoyable user experience to DHgate sellers." Li added.

About DHgate
Founded in 2004, DHgate has become the leading B2B cross-border e-commerce marketplace in China. Through our global operations and offices, including in the USA and UK, we reach millions of people with trusted products and services. As of December 31, 2020, DHgate served more than 36 million registered buyers from 223 countries and regions by connecting them to over 2.3 million sellers in China and other countries, with over 25 million live listings on the platform annually.

Spotlight

Spotlight

Related News

Ad Networks

Industry Leader Kenny Lau joins Perion as Chief Product Officer of its Advanced Advertiser Solutions

Business Wire | September 25, 2023

Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels - including search, social, display, and video/CTV – announced today the appointment of Kenny Lau as Chief Product Officer of Perion’s Advertiser Solutions. Through his experience in multiple domains of AdTech and large-scale platform development, Lau will expand Perion’s technology moat and ability to drive high-growth, high-margin, high-ROI solutions. Lau has held key roles at many of the industry's most prominent companies, including PubMatic, Criteo, and AdTheorent. In his most recent role as Vice President of Product of Advertiser Solutions at PubMatic, he led a global product development team of over 100 engineers and product managers. Tal Jacobson, Perion’s CEO,said Perion has demonstrated its ability to develop and successfully introduce innovative solutions that consistently outperform the industry. With Kenny’s extensive industry knowledge and experience, we are set to maintain this trend of excellence. He will be instrumental in amplifying our technological innovation and enriching our offerings in categories such as retail media, CTV, and video. “I have been following Perion for a while, and I couldn’t be more excited to join this great team that has proven its ability to deliver innovative solutions to a constantly evolving dynamic industry,” said Kenny Lau. “While the industry grapples with tightened spending and consolidation, Perion continues to outperform. I look forward to driving the expansion of the company’s portfolio of industry-changing products and services, further strengthening Perion’s leadership position across the AdTech ecosystem.” About Perion Network Ltd. Perion is a global multi-channel advertising technology company that delivers synergistic solutions across all major channels of digital advertising – including search advertising, social media, display, video and CTV advertising. These channels converge at Perion’s intelligent HUB (iHUB), which connects the company’s demand and supply assets, providing significant benefits to brands and publishers. For more information, visit our website at www.perion.com.

Read More

Ad Tech and Martech

DeepIntent Launches DeepIntent Copilot, AI-Powered Recommendations and Insights to Usher in New Intelligent DSP

PR Newswire | September 12, 2023

Healthcare advertising technology leader DeepIntent announced the launch of DeepIntent Copilot, a groundbreaking step toward more integrated and intelligent healthcare advertising using connected artificial intelligence (AI). Seamlessly bridging media spend and clinical outcomes, Copilot is a new tool that works alongside marketers to offer actionable insights and recommendations that optimize marketing decisions and drive more relevant connections with patients and healthcare providers (HCPs) across the path to prescription. Driven in part by digital access, patients are now active participants in their health journey, offering pharma marketers more opportunities to activate cohesive, data-driven strategies across patients and their HCPs. However, that data is often siloed within numerous point solutions, which makes it challenging for brands to know they're reaching the right HCP and patient audiences with maximum efficiency and performance. Additionally, their investments are equally fragmented across various channels and partners, each with nuances that often result in measurements that are too delayed to be actionable. DeepIntent's unique ability to connect data across planning, activation, and measurement has already begun to solve these challenges. DeepIntent Copilot builds on this foundation using generative and connected AI to create an interactive experience that surfaces meaningful insights and recommendations based on real-time media data tied to clinical outcomes. The result is a platform that empowers healthcare marketers to streamline campaign activation and focus their media investments on the audiences and strategies that drive measurable growth and ultimately improve patient outcomes. Examples of DeepIntent Copilot driving performance and efficiency include: Pre-optimizing campaigns with audience recommendations that maximize performance against specific goals, like audience quality and verified patient reach Maximizing media investment during activation with campaign and channel insights rooted in real-world clinical outcomes Generating recommendations to traders for enhancing scale and performance forHCP and patient campaigns Evaluating the value of millions of ad opportunities per second and prioritizing those that drive higherAQ and increase scripts "AI remains artificial unless you have fully integrated data and solution connectivity, which DeepIntent's platform provides. DeepIntent Copilot marks the dawn of a new category of DSP: an intelligent DSP which supercharges all existing advantages of a healthcare DSP with AI. Our platform already allowed marketers to do it all in one place. By having AI everywhere, we simplify campaign planning and reduce the time required to achieve positive ROI by giving marketers and their agencies the tools they need to be dynamic. This allows them to detect and anticipate changes in the marketplace and adapt their campaigns and strategies in real-time," said Chris Paquette, Founder and CEO of DeepIntent. To learn more about DeepIntent, visit www.deepintent.com/. About DeepIntent With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.

Read More

Ad Tech and Martech

InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable Advertising Practices

CMSWire | September 15, 2023

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonization of the advertising industry. This collaboration underscores InMobi's resolute commitment to sustainability, aligning with Ad Net Zero's mission to revolutionize the advertising landscape through decarbonization initiatives spanning ad production, distribution, and publication. The global advertising industry is at a critical juncture, as it grapples with the environmental impact of its operations. Recent statistics underscore the urgency of the issue, with the internet’s greenhouse gas emissions comprising approximately 4% of the global total – surpassing even the aviation sector. Notably, the energy required to serve one million ad impressions is equivalent to the carbon produced by manufacturing 2.4 million plastic straws. Recognizing the growing importance of sustainability in business decisions, InMobi has taken a proactive step by aligning itself with Ad Net Zero. As a leader in the ad tech industry, InMobi recognizes the significance of demonstrating sustainability efforts to both its existing clients and potential partners. A recent Deloitte survey highlights that 98% of consumers believe brands are responsible for contributing to a better world, and a considerable portion of consumers prefer to be patrons of sustainable brands. By joining forces with Ad Net Zero, InMobi embarks on a journey to align with the organization's five-step plan, designed to minimize the carbon footprint of advertising: Reduce emissions from advertising business operations Decrease emissions stemming from advertising production Diminish emissions from media planning and buying Lessen advertising emissions from awards and events Harness advertising's potential to drive behavioral change InMobi's dedication to sustainability extends beyond rhetoric to measurable action. InMobi Exchange, powered by Microsoft Azure which boasts of complete carbon neutrality, stands as a testament to its commitment. Furthermore, data gleaned from the Microsoft Azure Impact Emissions Dashboard showcases InMobi's impressive emission reduction metrics: InMobi's emission factor ranks within the top fifth percentile compared to average server emission factors Server usage demonstrates a remarkable 80-90% higher green efficiency compared to alternative on-premise solutions, even high-efficiency ones Direct SDK integrations, paired with machine learning, have driven emission reductions of up to 30% "InMobi's partnership with Ad Net Zero symbolizes our dedication to ushering in a more sustainable era for the advertising industry," states Kunal Nagpal, Chief Business Officer at InMobi. "We are proud to stand alongside fellow tech companies and agencies, united in the pursuit of a greener, more responsible future. By fully embracing Ad Net Zero's comprehensive plan, we are steadfast in our commitment to minimizing our environmental impact while advancing the power of advertising." "Ad Net Zero is thrilled to work with InMobi as they support more sustainable advertising solutions, contributing to our collective global impact. InMobi’s commitment is another significant step toward an eco-friendly future for the industry,” says John Osborn, Director of Ad Net Zero in the U.S. InMobi’s partnership with Ad Net Zero follows its global sustainability commitment to Science-Based Targets Initiative (SBTi), where InMobi is undergoing a 24-month goal validation process, at the end of which InMobi will commit to ambitious Scope 1, 2, and 3 emissions reduction targets in line with SBTi sector guidelines and the GHG Protocol standards. InMobi also continues its partnership for the second year with Givsly, the leading purpose driven B2B marketing solution, and shared the stage with Givsly, Dentsu, and IPG Brands at Cannes Lions 2023 to discuss the challenges, opportunities, and the path that can be taken for a sustainable ad tech stack. Recently, InMobi served as the primary audience partner in AdTechCares’ campaign with Project Drawdown, a nonprofit organization working to reduce greenhouse gas concentrations in the atmosphere. AdTechCares is a 501 (c)(3) organization that leverages ad tech to combat misinformation and keep humanity well, and InMobi is a founding member. About InMobi InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform, and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com. About Ad Net Zero Ad Net Zero is a climate action program to help the advertising industry tackle the climate emergency by decarbonizing ad operations and supporting every industry to accurately promote sustainable products and services. Originally founded by the UK Advertising Association in partnership with the IPA and ISBA, Ad Net Zero launched its 5-point action plan in the UK in November 2020 and has since gained over 100 UK supporters. The action plan aims to achieve net zero emissions in ad development, production, and media placement, as well as use advertising’s positive influence to help shift consumers towards more sustainable behavior. Its first non-UK territory launched in Ireland in June 2022, followed by a global roll-out at Cannes LIONS 2022. In February 2023, Ad Net Zero launched in the US, supported by the 4A’s, ANA and IAB, where it now counts over 70 supporters. Ad Net Zero has widespread backing from across the industry and proudly counts support from the world’s six biggest agency holding groups, media owners, tech companies, advertisers, and independent creative and production agencies. For more information, please visit www.adnetzero.com.

Read More