Advertiser Platforms
prnewswire | August 31, 2023
Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution.
AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent.
"It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity."
The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights.
Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution.
AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent.
"It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity."
The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights.
Unlock Maximum ROI with Addressable Streaming TV
This innovation allows advertisers to optimize the ROI of their ad campaigns by strategically placing video ads during premium, professional-produced TV shows and movies. In 2022, Streaming TV viewership surpassed traditional cable for the first time, reflecting the shift in consumer preferences. With 88% of American households owning at least one internet-connected TV device and 92% of streaming content viewers using ad-supported services, the impact of Addressable Streaming TV cannot be overstated.
Proven results with AdCellerant's Addressable Streaming TV
AdCellerant collaborated with a significant investment group on a campaign targeting homeowners interested in selling their properties at a discounted rate. Think, "We buy homes for less." Upon launching their Addressable Streaming TV campaign, the investment group experienced a remarkable 55x return on ad spend. It achieved $140,000 in savings on homes purchased within the first month of its campaign. The impact was quantifiable and verified through matchback reports, solidifying the effectiveness of streaming campaigns and driving revenue.
Book a demo today for more information on how Addressable Streaming TV can revolutionize your advertising efforts.
About AdCellerant
AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance.
Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and agile digital advertising tool, users can manage the entire buyer's journey from quick and accurate comprehensive proposal creation, campaign launch, and campaign performance. All within a single platform.
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Display Advertising, Advertiser Campaign Management
PR Newswire | July 12, 2023
Clear Channel Outdoor (NYSE: CCO), one of the world's largest Out-of-Home (OOH) media providers, today announced new partnerships integrating its CCO RADAR® data platform with best-in-class Data Clean Room (DCR) applications and services from Aqfer, Habu, InfoSum and LiveRamp. This next-generation secure data integration revolutionizes first party-data matching for OOH, allowing brands who are already active DCR users, and those who want to plan and measure OOH ad campaigns using their own data, to leverage OOH's scale and creative impact in a privacy-conscious and secure way.
Increasingly used by digital advertisers for the last few years, Data Clean Rooms are secure environments where data from various sources are connected, analyzed and activated while adhering to strict privacy and compliance standards. With the integration of DCR into its CCO RADAR® suite of solutions, CCO is the first OOH media company in the U.S. to harness this advanced privacy-centric technology. This enables brands using DCRs for audience targeting and campaign amplification to run the most relevant ads and understand and analyze audience behaviors, by offering a secure way for brands to unlock insights from sensitive data without sacrificing security, privacy or performance. By activating these new partnerships and integrations within the CCO RADAR data platform, brands can securely leverage their own data throughout the planning, optimization and measurement of their campaign while allowing for more precise audience targeting and attribution in a one-to-many medium, like OOH.
This Data Clean Room integration with CCO arrives at a pivotal time as platforms phase out the use of third-party cookies and other identifiers amid rising state and federal privacy regulations where brands can expect a potential loss of online data. With the challenges rising in targeting and measurement across digital channels that are reliant upon cookie data, CCO is enabling a solution that allows brands to reach their core audiences and measure outcomes in a privacy-compliant manner.
Historically, brands have relied on tech companies to tell them about their audiences and the identifiers used in the online space do not necessarily put consumer privacy first. Today, brands want increasing control over their own customers' data and this new, first-to-market integration, respects their ownership of the data when working with large media publishers, like CCO, to reach their consumers. And this innovation further enables OOH to be a part of a brand's omni-channel targeting and measurement strategy as the privacy landscape shifts.
"More and more digital-first brands are recognizing the power of OOH to deliver their message to the right audience segments with measurable impact and at scale," said Jeremy Flynn, SVP, Data Products and Strategy, Clear Channel Outdoor. "These DCR integrations allow OOH to be seen as an integrated part of a performance marketer's media mix and we believe this innovation will bring more brands into the OOH space because of our advanced abilities to leverage their chosen data to plan, measure & optimize outcomes."
To provide choice for brands and advertisers' preferred DCR capabilities, CCO RADAR® has enabled secure data collaboration integration services from Habu, InfoSum, Aqfer and LiveRamp to deliver a highly secure environment for CCO and its customers. The ability to work together with sensitive data, helping ensure confidentiality and protection while enabling customers to collaborate with each other's data without revealing any sensitive information ensures the highest level of privacy and protection is considered for both consumers and advertisers.
"As OOH continues to play a more prominent role in omni-channel strategy for data-driven brands, we are thrilled to partner with Clear Channel Outdoor to deliver the first-to-market OOH clean room solution to advertisers," said Matt Kilmartin, Co-Founder and CEO of Habu, a global innovator in data clean room software. "Clear Channel Outdoor is pioneering a new era of excellence for OOH advertising capabilities and we look forward to continued innovation with them in the months ahead."
"We're thrilled to be working with Clear Channel Outdoor to facilitate a true multi-party collaboration solution without any reliance on third-party cookies. This partnership will enable brands and publishers to execute targeted OOH advertising in collaboration with Clear Channel Outdoor," said Jared Hand, SVP, Sales, North America at InfoSum, the world's leading data collaboration technology. "We are excited to work with an innovative company that shares our vision of doing right by consumers and who is leading the way in the use of clean room technology to execute true omnichannel campaigns."
"In today's ever changing privacy landscape, media companies need the ability to set and meet secure data collaboration standards that protect consumers while facilitating modern campaign planning, measurement, and activation techniques," says Marc Sabatini, Chief Strategy Officer at Aqfer. "Delivering interoperable solutions for Clear Channel Outdoor that enable truly secure collaboration across the DCR ecosystem enhances the value of the RADAR platform for brands and their agency partners."
"In order to achieve effective, multi-channel advertising in today's fragmented data landscape, brands must be able to collaborate with partners in a secure and privacy-focused way," said Daniella Harkins, SVP of Product, Go-To-Market at LiveRamp. "LiveRamp's flexible and interoperable data collaboration technology, paired with Clear Channel Outdoor's scale, empowers advertisers with tools that unlock more accurate and comprehensive measurement of media performance. With new insights and partnerships, OOH advertisers can make more strategic media decisions, discover new opportunities, and scale what best drives growth."
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month across more than 500,000 print and digital displays in 21 countries.
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Ad Tech and Martech
PR Newswire | September 21, 2023
Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the world's biggest brands. This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewing experience, while maximizing CTV advertising revenue via the introduction of a programmatic unified auction for the premium ad slots within their streamed ad breaks.
CTV advertising is escalating rapidly and poised to grow in 2023 to $25.9 billion, according to GroupM's mid-year forecast.
Advertisers have programmatic access to Samsung Ads Connected TV (CTV) inventory on Samsung's free ad-supported streaming service, Samsung TV Plus.
As a demand agnostic CTV Ad Server, Publica helps global publishers and TV manufacturers deliver a seamless ad experience via the introduction of Server-Side Ad Insertion (SSAI), while also helping publishers maximize revenue by running a unified-auction between multiple SSPs and ad exchanges.
Through this relationship with Publica, Samsung Ads is providing advertisers with enhanced buying techniques similar to those of linear TV. This includes competitive separation, frequency management and the ability to purchase the first slot within ad pods – much like standard TV commercial breaks.
Key Publica technology products that Samsung Ads has implemented include:
Advanced Ad Serving — Samsung Ads has the ability to deliver advanced CTV ad breaks with the granular controls required by advertisers to target, and with the ability to optimize each slot by revenue per second within the pod.
Advanced Ad Pod Decisioning — Gives Samsung Ads the ability to guarantee an advertiser first pod placement, and own a pod by brand category, helping with competitive separation and buy side frequency management.
Unified Auction — Enables Samsung Ads to run a controlled, unified auction of all demand sources to extract the highest yielding ad per slot in each streaming ad pod. Samsung Ads is also using the Publica 'Live Logs' feature to enable real time transparency into each of the programmatic auctions within which the company's inventory is cleared; this permits Samsung Ads to optimize yield and data strategies in real time to ensure they do not lose demand to supply path optimization (SPO).
Publica by IAS has been instrumental recently in helping the IAB Tech Lab to build out the new protocols that bring increased security and targeting to streaming ad breaks via the introduction ofOpenRTB 2.6, and alsoads.cert 2.0 that secures the practice of SSAI. In implementing Publica CTV ad decisioning technology, Samsung Ads can ensure its CTV inventory is being targeted and served in the most secure way possible, providing its advertisers with the controls and transparency they require.
"We're excited to renew our partnership with Samsung Ads and provide them with the ad decisioning technology to grow their global advertising revenues and empower Samsung Ads with the ad serving capabilities to improve their streamers' viewing experiences on CTV," said Sean Galligan, CRO, Publica by IAS.
"As consumer viewing behaviors continue to rapidly evolve and shift towards streaming, it's critical that our ad serving technology is equally evolved and sophisticated," said Craig Chinn, Vice President, Programmatic, Samsung Ads. "By expanding our successful partnership with Publica, we ensure a high-quality experience for viewers while also delivering advertisers the control and transparency needed to effectively reach CTV audiences."
About Samsung Ads
Samsung Ads is Samsung Electronics' advertising ecosystem, spanning hundreds of millions of smart devices across TV, mobile, desktop, and beyond. Our deep understanding of consumers and unmatched position at the intersection of hardware, software and advertising delivers quantifiable results for brands on a massive scale.
With the largest single source of TV data in the market, reaching 3 in 4 U.S. households, Samsung Ads unlocks unmatched opportunities to engage consumers during connected moments that matter. Today, Samsung Ads serves over 25 countries around the globe.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Publica by IAS is a leading Connected TV (CTV) ad platform that works with many of the world's biggest broadcasters, TV manufacturers, and OTT apps, providing solutions to maximize their revenue across their CTV inventory. For more information on Publica by IAS, visit getpublica.com
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