A Million Ads brings its personalization tech to podcasting

The Drum | April 11, 2019

Whether you’re commuting or exercising, having downtime from the screen or in the kitchen cooking, podcasts are proving to be a popular way to consume media, especially for young adults. Podcasts have boomed in the UK market over recent years. Compared to 3.2 million weekly podcast listeners in 2013, there are now 5.9m weekly podcast listeners in the UK, and half of these are under-35 Ofcom, 2018. Over 3.6 hours of podcasts a week are consumed by this audience. In the US, podcasting is more established with a whopping 73 million monthly podcast listeners, of which 62% are aged between 12-54. These listeners consume an average of seven podcasts each week Emarketer, 2018.

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SEO presents your brand with a significant opportunity, but it requires collaboration between multiple functions. Picking the players and setting the right process for your SEO team are the first steps in increasing SEO ROI. This white paper describes an optimal workflow for the SEO group and each team member, explains how to increase each person’s contribution, and how to support SEO in the company with a culture of content.

Spotlight

SEO presents your brand with a significant opportunity, but it requires collaboration between multiple functions. Picking the players and setting the right process for your SEO team are the first steps in increasing SEO ROI. This white paper describes an optimal workflow for the SEO group and each team member, explains how to increase each person’s contribution, and how to support SEO in the company with a culture of content.

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Alfa Romeo Introduces 'Near Life Experience' Global Advertising Campaign at the Formula 1 U.S. Grand Prix

Alfa Romeo | October 25, 2021

Alfa Romeo presents the first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24 Campaign launches across Alfa Romeo social media channels on Friday, October 22 Alfa Romeo is introducing its first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24. "Near Life Experience" will premiere in the United States with a multichannel campaign that will start on Alfa Romeo brand's social media channels beginning this Friday, October 22 and will launch worldwide later this year. "Near Life Experience" can be viewed here. The significance of launching our 'Near Life Experience' campaign for Alfa Romeo during this weekend's U.S. Grand Prix is by design. It pays tribute to the brand's rich racing heritage that goes back as early as 1910 and to the start of Formula 1 in 1950, when Alfa Romeo was not only present, we were champions the first year, taking first place with Giuseppe Farina and the Alfetta 158. 'Near Life Experience" honors a rich automotive pedigree that continues to evolve and delivers on its exceptional promise to Alfa Romeo drivers on the road every day." Olivier Francois, global chief marketing officer, Stellantis. The "Near Life Experience" campaign interprets new values and the ambition of Alfa Romeo, yet reminds "Alfistas" that Alfa Romeo vehicles are designed with a premium placed on both driving and emotion. Driving an Alfa Romeo is a uniquely emotional experience that makes the driver feel something extraordinary, delivering a profound experience for the senses. It's the culmination of all the feelings, emotions and sights, coming together to form a moment as close to perfect as humanly possible. "For Alfa Romeo, the 'Near Life Experience' campaign is a very big step toward its future as a premium global brand," said Jean-Phillippe Imparato, chief executive officer, Alfa Romeo. "While remaining true to the brand's DNA, the epitome of Italian noble sportiness since 1910, this video speaks of its daring attitude and its unique ability to provide its customers with a visceral experience. This is the first time we're using a single language all over the world, a direct message to everyone who shares Alfa Romeo's values." As part of the campaign, Alfa Romeo is also introducing the #AlfaRomeoExperience hashtag, giving Alfistas the opportunity to share their own near-life experiences across the brand's social media channels. This campaign was developed by TRG (The Richards Group), an independent agency in Dallas, and directed by Salomon Ligthelm. The director of photography, Daniel Bouquet, previously worked on "Sound of Metal," which was nominated for a 2021 Academy® Award. The soundtrack consists of Flavio Ibba's arrangement of Vltava (The Moldau) from Smetana's Má vlast (My Country). Alfa Romeo at Formula 1 United States Grand Prix 2021 In support of the global launch of the "Near Life Experience" advertising campaign, Alfa Romeo in partnership with MotorTrend invites owners, fans and guests to experience the 111-year-old, race-inspired Italian brand at the fabled Circuit of the Americas to watch Alfa Romeo racing drivers, Kimi Räikkönen and Antonio Giovinazzi, do battle on the only American Grand Prix of the 2021 season. Alfa Romeo's premium hospitality is located near the Grand Plaza outside turn 19 and will feature a VIP lounge with entertainment, live track television feed to stay up-to-speed on all the action, a virtual race simulator, iconic Alfa Romeo display car, special giveaways for Alfa Romeo owners who show their car key and a silent auction benefiting the local United Way charity. Race fans and guests are encouraged to also follow along on the Alfa Romeo USA Instagram and Twitter social media channels throughout the Grand Prix weekend for unique content leading up to the race and an exclusive Alfa Romeo Formula 1 team playlist on Spotify inspired by the Alfa Romeo Formula 1 racing team. 2022 Alfa Romeo Giulia The 2022 Alfa Romeo Giulia Sprint, Giulia Ti and Giulia Veloce deliver race-inspired performance with class-leading 280 horsepower, advanced technologies, seductive Italian style and available all-wheel-drive system, while providing an exhilarating driving experience in the premium midsize sedan segment. For 2022, enhancements to the Giulia lineup include new standard advanced driver-assistance system (ADAS) technology, as well as safety and convenience features across all trim levels. The Giulia Quadrifoglio represents the halo of the lineup and highlights Alfa Romeo's exclusive motorsports and performance expertise with a best-in-class, 505-horsepower, 2.9-liter, twin-turbocharged V-6 engine, earning the title of the most powerful Alfa Romeo production car and the quickest with an unsurpassed 3.8-second 0-60 miles per hour (mph) time. Plus, Giulia Quadrifoglio set a Nürburgring record lap time of 7 minutes, 32 seconds, the fastest ever by a five-passenger production sedan. 2022 Alfa Romeo Stelvio The Alfa Romeo Stelvio sets the benchmark for performance SUVs with updates for 2022 that include new standard advanced driver-assistance system (ADAS) technology, as well as safety and convenience features across all trim levels. Born from the world's greatest driving road, the Stelvio Pass, the 2022 Alfa Romeo Stelvio delivers performance, design and technology in an SUV that could only come from Italy. Crafted by Alfa Romeo artisans at the Cassino plant in Italy, the Stelvio lineup is infused with Italian passion, craftsmanship and innovation and is a testament to Alfa Romeo's unparalleled balance of engineering and emotion, creating a premium midsize SUV for driving enthusiasts. Alfa Romeo Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. The Alfa Romeo Stelvio sets a new benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. The Giulia Quadrifoglio and the Stelvio Quadrifoglio feature Alfa Romeo's most powerful production engine ever with unsurpassed 0-60 mph times of 3.8 and 3.6 seconds respectively, and embody Alfa Romeo's "la meccanica delle emozioni" (the mechanics of emotion) spirit. Alfa Romeo is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis.

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InMarket Launches it's Next Generation Lift Conversion Index® (LCI) Attribution Tool to Optimize and Manage Campaigns from Impression to Purchase

InMarket | October 08, 2021

InMarket, the leader in 360-degree consumer intelligence and real-time activation, is launching the next generation of attribution with it's enhanced Lift Conversion Index (LCI), offering a 360-degree view of a campaigns true impact on in-store and online sales. New features give users advanced, in-depth views into exposure, attribution, and conversion to facilitate ongoing campaign optimization and maximize results. By combining robust consumer visit and sales data, InMarket's LCI allows users to harness the power of omnichannel attribution by connecting online and offline worlds. This streamlines campaign optimization and drives higher Return-On-Ad-Spend (ROAS). New features of InMarket's Lift Conversion Index include: Sales Attribution: A new Sales Attribution tool enables users to identify the impact of omnichannel media investment on in-store visits and sales. Through InMarket's accurate and consistent data sets, including Total Sales, Incremental Sales, Sales Lift, Transaction Rate, Shop Rate, Basket Size and more users can link their media's impact on sales to uncover true ROAS. Optimization Engine: A robust Optimization Engine identifies the top variables driving success, elevating top performing campaign tactics for faster and smarter actionability. The Optimization Engine allows users to leverage key campaign performance metrics and generate in-the-moment recommendations to drive better results. Transformed User Experience: The enhanced LCI® dashboard visualizes key performance metrics, creating faster, simplified access to the data users care about most. "InMarket's Lift Conversion Index attribution tool allows marketers to understand the success of their campaign through every step of the purchase process. From impression to visit to sale, LCI illustrates a holistic view of results, while providing visibility into the leading variables driving performance. Brands can now learn the effects of channel vs publisher vs creative and beyond to see what was really driving growth, and what was not, We are dedicated to supporting our clients with the next generation of actionable, predictive intelligence to grow their business through the optimization of accountable marketing." said Todd Morris, President of InMarket. Lift Conversion Index is powered by InMarket's industry-leading, robust consumer visit and sales data, and provides an accurate view of how media campaigns impact every stage of the customer journey, from impression to purchase. InMarket's omnichannel attribution solution pairs new features with updated incremental lift calculations including sales lift, precise, 1:1 matching improvements, improved projected visit methodology, and transparent statistical testing to increase actionable recommendations. "Foot traffic is the holy grail for us. If you can drive incremental foot traffic you can drive incremental sales," said Tim Ferris, Head of Precision Marketing at Dunkin' Brands. "With InMarket's LCI, we are able to close the loop on our advertising efforts by calculating the impact of those efforts through incremental visits and the revenue it drives for our franchise owners. As a result, incrementality has become a staple of our measurement and analytics approach to drive both brand love with consumers and our advertising effectiveness." Dunkin' Brands' success leveraging incrementality to drive growth was a key factor in Tim Ferris' recognition as a 2021 InMarket Lift Leader for Innovation. The InMarket Lift Leader Awards program recognizes and celebrates the individuals and organizations that leverage real-time engagement, attribution and insights to drive growth for their brands. About InMarket Since 2010, InMarket has been the leader in 360-degree consumer intelligence, real-time marketing for thousands of major brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate real-time, and measure success in driving sales. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6.5x.* InMarket, which has raised no venture capital funding, holds more than 27 patents across location, attribution and digital marketing, and its GeoLink self-service marketing platform was awarded Best Location Platform at the 2020 Digiday Technology Awards. Its nationwide team is united across more than 20 states.

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Prosegur Security Introduces the World's First EAS System with an Integrated Ad Platform

Prosegur Security | December 15, 2021

Prosegur Security, a global leader in security technology, has launched EVO, the world's first EAS system with an integrated ad platform that can pay for itself through advertising revenue while also providing retailers with valuable data on in-store traffic. The EVO system features monitors that play retailer-approved ads at store entrances, managed remotely by Prosegur and its technology partner INEO. "Silicon Valley and even major online retailers have created major revenue generation platforms through advertising. EAS is strategically placed in one of the most important locations inside the physical store where consumers can be influenced to buy more," said Tony D'Onofrio, CEO of Prosegur's global retail business unit. "It is time for EAS to evolve into a powerful AI cloud-supported advertising platform with increased security and operational features. The EVO system's large monitors can play a welcome message, information on mask-wearing and social distancing, store's current specials and more. Best of all, brands are willing to pay to have their ads appear on the screens too, offsetting or completely paying for the cost of the system itself." The EVO system is built on a patented EAS media integration platform developed by Prosegur's partner INEO, which allows for automated and remote management of ads across the entire store chain. Ads can be regionally-targeted, or even made unique for one specific location. We are excited to partner with Prosegur, a global security leader, on the launch of the EVO system. EVO comes packed with the best-in-class loss prevention features, including a built-in camera which captures a 15-second video of any alarm event, and can send notifications by email or text. Most importantly, EVO comes with built-in store analytics supported by AI, which can provide store traffic count as well as certain demographics info, such as gender, age, and even customer satisfaction rating. All the data is easily accessible to the retailer through a cloud-based dashboard, which can be customized." Kyle Hall, CEO of Ineo The one-of-a-kind system can help transform loss prevention from a cost center to a revenue generator, and is available in AM, RF, or RFID technologies. With its built-in camera feature, EVO records 15 seconds of an alarm incident and sends an instant notification for review, making investigations quicker, more efficient and more accurate. Additionally, the platform employs cutting-edge neural net technology to deliver hyper-accurate store traffic counts as well as demographic data, thus helping level the playing field between brick and mortar and e-commerce businesses. About Prosegur Security USA Prosegur makes the world safer by taking care of people and businesses while remaining at the forefront of innovation. The company is a global security leader operating in 26 countries, with over 165,000 employees and 26 command centers spread around the globe. In the U.S., the company offers a range of security services, including surveillance video systems, EAS and RFID tags and systems, guarding services, remote monitoring and cybersecurity services. Prosegur prides itself on helping organizations large and small solve their security challenges through technology, teamwork, innovation and relentless customer focus.

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