ViewLift | November 21, 2022
ViewLift, a global leader in end-to-end streaming and OTT solutions, today announced the deployment of Advanced Ads Solution to help content monetization through Google Ads by enabling SDKs like PAL, Open Measurement, and Why This Ad (WTA) for its customers, helping them double their CPMs through Google Ads.
Advanced Ads Solution is a new package of player-level implementation and certifications that allow you to specify who is watching and rule out the bots and fake ads. This implementation gives publishers a lot more comfort about who is watching. The basic version of Ads implementation already has many features and tools, such as creating any number of ads, organizing them into groups, implementing ad rotation, and more. One can also implement very complex ad settings to precisely target specific groups of users and types of content. Some of the features from business and customer points of view are:
Flexible ad types
Monetize ad-block users
Works on cached sites
Click Fraud Protection
Tracking & Reports
Test ad networks
Selling Ad Space
Control the ad layout
Manage unlimited ads
Managing to make AMP ready page
Powerful CPM building
Though this is a global phenomenon, it's highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue. Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google.
Manik Bambha, Co-founder & President at ViewLift said, "Advanced Ads technology allows our clients to further utilize the benefits from Google Ads to monetize their content and practically double their earnings."
Manik Bambha, Co-founder & President at ViewLift said, "Advanced Ads technology allows our clients to further utilize the benefits from Google Ads to monetize their content and practically double their earnings. The deployment of ViewLift’s PAL, WTA, and OM enhance the performance of advertisements by doubling up the CPMs and helping content owners save time and utilize the technology to its full potential.”
ViewLift is a full-service digital content distribution platform empowering media companies, sports leagues and teams, broadcasters, and others to monetize their content through native branded apps on all major OTT devices. ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real time.
AD TECH AND MARTECH
Mirriad Advertising | October 21, 2022
Mirriad, the leading in-content advertising company, has won 'Most Innovative TV Advertising Technology' at the 2022 AdExchanger Awards.
Announced at the Programmatic I/O awards gala on 17 October 2022, the award from this industry-leading title signals further recognition of in-content advertising as a revolutionary format and Mirriad as a leader of the category.
Mirriad's technology and platform create virtual insertions within popular video content, enabling the biggest global brands, across all industry categories, to easily develop and deliver large-scale campaigns in content to connect more effectively with their target audiences.
Recent Kantar research shows that audiences prefer in-content advertising 7x more than TV spots, and that combining the two types of advertising creates overall performance lift including ad awareness (+10 ppt), favourability (+5 ppt), and consideration (+5 ppt) when compared to Kantar norms.
Stephan Beringer, CEO of Mirriad, said: "In-content advertising is establishing itself as game-changing segment that solves many of the fundamental challenges facing the advertising industry."
Stephan Beringer, CEO of Mirriad, said: "In-content advertising is establishing itself as game-changing segment that solves many of the fundamental challenges facing the advertising industry. Mirriad's unique, AI-powered platform gives brands what they need to reach more people, in a more engaging way and with better results. The AdExchanger award is another vote of confidence in our patented technology and platform, which is bringing a new set of ground-breaking opportunities to advertisers, agencies and content owners alike.
Teads | September 26, 2022
Teads, the global end-to-end platform, today announces the next step in its evolution, adding connected TV to its suite of media to expand audience reach and better deliver business outcomes for brands. Known for its inRead video and display formats, Teads’ addition of CTV gives advertisers and their agencies the ability to seamlessly buy a new array of high-attention, quality media to deliver and quantify better business outcomes. After running a successful one year beta program, Teads is adding CTV as the latest channel in Teads’ mission to future proof partner success by enabling quality at scale and building an optimal ad experience for brands and consumers.
With new access to high quality environments across every screen, Teads’ CTV expansion aligns closely with the platform’s legacy of creating ad experiences that are high-value for brands and publishers while respecting the end consumer. Unique to Teads’ new CTV offering, brands will have access to creative optimization, driving action with the use of interactivity, omnichannel frequency capping and remarketing, as well as omnichannel attention measurement. The CTV offering mirrors Teads’ current solutions, guaranteeing a curated marketplace of premium content for brands to advertise within, and ensuring immersive ad experiences that are relevant for consumers.
By adding TV inventory to the mix, brands are now able to buy across TV, mobile and desktop through the Teads platform, fully leveraging access to nearly 2 billion monthly unique users. Teads tapped into their existing premium publisher relationships, like Scripps, to unlock access to cross-screen audiences for brands. Tom Sly, vice president of programmatic revenue for The E.W. Scripps Company said: “We have found great value in our collaboration with Teads on its expanded omnichannel offering to provide advertisers with unique reach for Scripps’ premium CTV audiences. Our Teads CTV relationship has resulted in impressive revenue growth, and we’re enthused about what the future of this partnership offers.”
This access to premium, brand safe media allows brands to reach consumers throughout the customer journey at different moments of the day for more contextualized targeting, as well as strengthening advertisers’ capabilities at the top of the marketing funnel through the Teads platform. Teads is initially launching its CTV solution in the US with additional territories to begin rolling out later this year.
Mediahub US CEO, Sean Corcoran said: “We’re thrilled to partner with Teads on an expanded cross-screen campaign that leverages the importance and value of CTV. We saw positive results in a recent campaign leveraging Teads’ new omnichannel offering yielding high attention and a favorable lift in viewership for a leading entertainment client.”
During its beta run, Teads successfully partnered with brands across every major category and saw positive outcomes across the funnel, from garnering high attention to brand awareness, purchase intent and tune-in conversion. Mediahub US CEO, Sean Corcoran said: “We’re thrilled to partner with Teads on an expanded cross-screen campaign that leverages the importance and value of CTV. We saw positive results in a recent campaign leveraging Teads’ new omnichannel offering yielding high attention and a favorable lift in viewership for a leading entertainment client.”
Teads’ CTV offering debuts on the heels of its recently launched Teads Attention Program, which advances omnichannel attention measurement for brands, and also complements Teads Studio, its creative arm to help brands resonate with ideal audiences. Teads Studio’s team of designers and creative strategists are able to enhance and reimagine existing assets in order to drive better outcomes across all of Teads’ high-attention, premium inventory – now across digital and TV.
Jeremy Arditi, co-CEO, Teads, said: “For Teads, CTV was a natural extension of our media suite as we look to innovate and continue to offer new advertising solutions for our clients that are focused on quality, immersive experiences that drive attention, and ultimately business outcomes. We are really excited to work with a new host of publisher partners and connect them with our outstanding, existing base of advertisers and their agencies.”