A Straightforward Guide to Mobile Advertising for Optimal Results

donklephant | December 09, 2019

A Straightforward Guide to Mobile Advertising for Optimal Results
Consumers spend over three hours every day on their mobile devices. That likely explains why mobile ad spend exceeded $40 billion last year. In fact, it’s expected to exceed $65 billion by 2020. Are you thinking about expanding your company’s digital reach with mobile advertising? Smart move! More businesses are now taking their advertising online to expand their reach. Businesses who aren’t advertising online, however, are losing their competitive edge. Don’t let competitors snag all your customers! Instead, keep reading for our comprehensive guide on mobile advertising. With this guide, we’ll cover everything you need to know as you develop your mobile strategy.

Spotlight

While it is not possible to completely eliminate ad fraud in one go, it is the duty of everyone in the industry to create an environment that promotes fraud awareness and prevention through anti-fraud initiatives. As a task force, we believe that it is important that everyone in the sector cooperates to keep Ad Fraud to a minimum, for example by consciously buying and selling inventory. In any case, as a taskorce we will continue to work to stay ahead of fraudsters by considering the problem as a top priority for advertisers, agencies, publishers and technical companies together.

Spotlight

While it is not possible to completely eliminate ad fraud in one go, it is the duty of everyone in the industry to create an environment that promotes fraud awareness and prevention through anti-fraud initiatives. As a task force, we believe that it is important that everyone in the sector cooperates to keep Ad Fraud to a minimum, for example by consciously buying and selling inventory. In any case, as a taskorce we will continue to work to stay ahead of fraudsters by considering the problem as a top priority for advertisers, agencies, publishers and technical companies together.

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