AA outlines plans to reverse collapse of public trust in advertising

The Advertising Association will prioritise tackling "bombardment" in its efforts to turn around a long-term decline in public attitudes to advertising. The industry body today published its report Arresting the decline of public trust in UK advertising, which its president, outgoing Unilever chief marketing officer Keith Weed, launched this morning in a speech at the ISBA conference in London. The problem of bombardment came from the increased media time that has resulted from our heavy mobile use, Weed said. "We now see about 10,000 messages a day," he said.

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