AA outlines plans to reverse collapse of public trust in advertising

Campaign | March 05, 2019

The Advertising Association will prioritise tackling "bombardment" in its efforts to turn around a long-term decline in public attitudes to advertising. The industry body today published its report Arresting the decline of public trust in UK advertising, which its president, outgoing Unilever chief marketing officer Keith Weed, launched this morning in a speech at the ISBA conference in London. The problem of bombardment came from the increased media time that has resulted from our heavy mobile use, Weed said. "We now see about 10,000 messages a day," he said.

Spotlight

On August 4, WeChat quietly added one more function allowing brands to connect Moment Ads with e-commerce function, according to Chinese tech media Ebrun. This is significant because, in the past, luxury brands have been using WeChat Moments (similar to Facebook’s newsfeed) Ads for event registration and more. Now they can try to invest in e-commerce ads for a better return. The ads are similar to an Instagram “click to buy” ads used to attract stronger purchase intention. WeChat encourages merchants to create e-commerce shops with the B2B template tool Youzan, the one-stop-shop for merchants to set up the visual, merchandise, shipping, and even coupons on the WeChat store. To do this, companies would need to fill out a registration information online to verify their organization is located in China. And for those who already have their e-commerce shop, they can simply link it to their WeChat Moments Ads.

Spotlight

On August 4, WeChat quietly added one more function allowing brands to connect Moment Ads with e-commerce function, according to Chinese tech media Ebrun. This is significant because, in the past, luxury brands have been using WeChat Moments (similar to Facebook’s newsfeed) Ads for event registration and more. Now they can try to invest in e-commerce ads for a better return. The ads are similar to an Instagram “click to buy” ads used to attract stronger purchase intention. WeChat encourages merchants to create e-commerce shops with the B2B template tool Youzan, the one-stop-shop for merchants to set up the visual, merchandise, shipping, and even coupons on the WeChat store. To do this, companies would need to fill out a registration information online to verify their organization is located in China. And for those who already have their e-commerce shop, they can simply link it to their WeChat Moments Ads.

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Vonage Adds Conversational Commerce Solution To Its Product Portfolio With Acquisition Of Jumper.ai

Vonage | October 20, 2021

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that it has acquired Jumper.ai, a Singapore-based leader in omnichannel conversational commerce solutions. Jumper.ai's team will join Vonage's Product and Engineering group. With this acquisition, Vonage gains significant technology and developer-focused talent, as well as expertise in conversational commerce, complementing the programmable, flexible and intelligent capabilities of its singular Vonage Communications Platform and robust portfolio of APIs. Conversational commerce is an in-demand retail trend that capitalizes on the growing convergence of shopping and conversations on platforms such as Facebook Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience. Consumers can engage in personal conversations to inquire about product and pricing information and build trusted relationships with retailers. The Jumper.ai platform creates omnichannel, messaging-first customer engagement and shopping journeys across social, messaging, and web (WhatsApp, Messenger, Apple Business Chat, Instagram, Twitter, SMS, LINE, Google Ads, Brand websites, and more). According to an April 2021 Conversational Commerce forecast by Juniper Research1, the total addressable market in this space will be worth $27 billion by 20251. As social messaging becomes more important to consumers across the globe as a quick and direct way of connecting with their favorite brands, Vonage will incorporate Jumper.ai technology to expand its total addressable market and complement its robust portfolio of APIs with a packaged AI-enabled conversational commerce offering. "The addition of Jumper.ai's conversational commerce and omnichannel capabilities fits perfectly into Vonage's strategy and is a natural extension of Vonage's offerings. It transforms customer interactions from notifications and simple communications to conversations across the spectrum of customer engagement points," said Vonage CEO Rory Read. "With conversational commerce capabilities, we are meeting new and existing customer needs now and are positioned to continue to meet their evolving needs well into the future, providing businesses with embedded commerce capabilities to simplify the way they serve, connect with, and sell to their own customers from anywhere, on any channel." Jumper.ai is an all-in-one solution that meets the needs of major brands to connect with consumers through web and social channels, while also turning these conversations into richer AI-enabled customer experiences with rapid service and sales follow-through. With the acquisition of Jumper.ai, Vonage is gaining relevant technology to address this growing need, as well as existing enterprise customers across key industries that are driving the growth of conversational commerce, including leaders in the Consumer Brands, Food, Retail, Entertainment, Hospitality and Travel industries, such as L'oreal, Kiehl's, Disney, Axe, Dove, Ben & Jerry's and Burger King. Jumper.ai was built with a mission to help businesses respond to the increasing use of instant messaging as the most preferred mode of communication, both for connecting with family and friends and for receiving immediate, personal, and attentive experiences from brands.We are excited to be joining the Vonage team. Combining our market-leading technologies presents an opportunity to create new, amazing customer experiences, leveraging Jumper.ai technology and the global reach of Vonage." Yash Kotak, CEO and Co-founder of Jumper.ai "Over 3.5 billion people use social networks on a regular basis, worldwide," explained Dan Miller, Lead Analyst at Opus Research. "Jumper.ai anticipated the role social networks and platforms would play as platforms for advertising, promotion and, ultimately, purchases. With this technology, Vonage reinforces its platform's ability to be agile and continuously meet the evolving needs of its customers' customers." About Vonage Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging and Verification into existing products, workflows and systems. Vonage's fully programmable unified communications and contact center applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or anywhere, providing enormous flexibility and ensuring business continuity.

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Comcast Advertising's New Report Finds Optimal TV and Streaming Advertising Balance

Comcast Advertising | June 10, 2022

The Comcast Advertising Research 2022: Actionable Insights for the Modern TV Advertiser is a new, cross-industry report published by Comcast Advertising. Using proprietary data, the research offers a unique perspective on the present situation from the perspectives of viewers, buyers, and sellers, concluding with a detailed and fact-based proposal for the best balance between TV and streaming advertising. Comcast Advertising, the advertising division of Comcast Cable, consists of the advertising sales segment Effectv and the media and technology division FreeWheel. Both divisions contributed to the report's detailed results, giving readers a broad viewpoint. The report delves into a practical "success formula" for contemporary advertisements after analyzing the most recent patterns among viewers, purchasers, and sellers. Based on an analysis of more than 20,000 campaigns, Comcast Advertising advises marketers to invest 20 to 30 percent of their TV budget in streaming advertising and the remainder in traditional TV. The report concludes with projections for the following years. These forecasts include the future of streaming, the significance of first-party data, the change to audience-based buying, the scalability of targeted advertising, and programmatic expansion. Mark McKee, General Manager, FreeWheel, said, "This has been an incredible year for TV advertising's progress and innovation, and this is clearly evident in the discussions we've having every day. From addressable, to programmatic, to first-party data – the opportunities are there for advertisers to do more with their budgets and connect better with sellers." Mark McKee, General Manager, FreeWheel, said, "This has been an incredible year for TV advertising's progress and innovation, and this is clearly evident in the discussions we've having every day. From addressable, to programmatic, to first-party data – the opportunities are there for advertisers to do more with their budgets and connect better with sellers. It's critical for them to look at the industry from all sides to understand where the opportunities lie, and this report can help them do that."

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Teads Announces Strategic Data Partnership With Acxiom

Teads, Acxiom | October 01, 2021

Teads, the global media platform, today announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting privacy first. Acxiom’s data will be easily accessible through Teads’ proprietary self-serve platform, Teads Ad Manager (TAM). This data ingestion will simplify the use of Acxiom audiences across Teads’ inventory and allow the platform’s advanced AI to deliver more efficient decisions to drive outcomes for brands. “Acxiom is constantly working to create more unified experiences as the digital ecosystem continues to evolve and we’re thrilled to partner with Teads to better serve advertisers and their audience delivery needs, By enabling seamless data access through Teads, advertisers can quickly reach the customers that matter most, pairing privacy-compliant data with a premium, brand-safe environment.” said John Baudino, Senior Vice President of Data & Identity at Acxiom. By collaborating with Teads, Acxiom will continue its long history of combining innovation and creativity to drive demonstrable results for both clients and partners. The partnership will combine the addressability of Acxiom’s data through Teads’ market leading technology and direct integration with the world’s best publishers. Acxiom’s ethically sourced, privacy-compliant customer data management solutions and diverse data sets include segments across demographics, interests, household income and purchase behaviors to allow advertisers to consistently deliver media effectiveness. “As we move into the next era of responsible targeting, partnerships that focus on delivering outcomes through ethical data practices will be critical for brands, We’re delighted to be partnering with Acxiom to be building a media ecosystem that delivers for advertisers and publishers whilst rebuilding trust with consumers.” said Remi Cackel, Chief Data Officer at Teads. About Acxiom Acxiom is a customer intelligence company providing data-driven solutions that enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies. Inc. (IPG). About Teads Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users* in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.

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