CINEDIGM | November 06, 2020
Cinedigm (NASDAQ: CIDM) today announced revenues on the company’s ad-supported streaming channels grew 29% from September to October, 2020, setting a new company record. Year over year, October revenues were up more than 148% when compared to October 2019, which was also a company record. The company’s ad revenue growth has been driven by a dramatic increase in advertiser demand for connected TV ad revenues, which account for more than 96% of all ad impressions generated by Cinedigm. Combined with a rapidly increasing customer base due to stay-at-home guidelines, ad impressions are up more than 570% since the Pandemic began in March 2020. To ensure ad opportunities are filled, Cinedigm has also focused on scaling the total number of advertising supply side platforms (“SSPs”) reaching the company’s inventory, and added 25 new ad partners alone in October. “Cinedigm is in the perfect position to take advantage of the great shift of ad dollars from Cable to streaming,” Said Erick Opeka, President of Cinedigm Networks. “Major national brand advertisers have woken up to the power of targeted digital advertising in the living room, and our portfolio of premium enthusiast networks delivers the audiences and engagement that is increasingly difficult to reach on legacy television.” To continue the current ad revenue growth trajectory, Cinedigm plans to further expand the launch of new networks, with 15 new channels signed to launch over the next twelve months. The company is also planning to expand its ad-supported device footprint beyond the current 850 million device base, through the addition of additional high quality partnerships alongside key partners like Samsung, PlutoTV, IMDBtv, Vizio and dozens more.
Colling Media | December 02, 2020
Phoenix-based Colling Media is pushing the limits of advertising with its most recent product introduction: utilizing a client's first-party information to produce high-changing over leads from Google Ads, and robotizing them to zero in on purchasers well on the way to become paying customers.
First-party data is the information a business gathers directly from possible customers. Such data incorporates moves consumers take, for example, filling out forms and other online activities. Colling Media utilizes the Google Ads platform to make and convey advertisements to these particular individuals. Yet, not all first-party information are the equivalent; some generated data, (for example, filling out a lead generation form) may change over at a higher rate than different activities, for example, a call. Colling Media teaches Google Ads to focus on the best data first to guarantee ideal expense per conversion. This next-level Google Smart Bidding process perceives consumers destined to change over by contrasting and matching their journey, way, and history to those of past high-quality converters.
Digital Shelf Institute | December 21, 2020
The Digital Shelf Institute, the commerce community for manufacturers, reported the arrival of new study, "The Full Revenue Impact of Retailer Ad Platforms." Generated through bits of knowledge and anonymized information from many internet business and digital leaders brands brands, the exploration was worked around a common question, "What is the total value of my retail media spend?" and offers another system for ascertaining how retail advertising investments positively impact sales, retention, partner activity, and different zones of the digital shelf.
With mounting pressure on the exhibition of the digital shelf, retailer advertisement spend is increasing. Be that as it may, retailer ad investment frequently sits among marketing and sales organizations, making the complete business value hard to calculate in cross-functional terms.
"Many digital leaders at large brands understand intuitively that retail advertising ROI far transcends just direct online sales, but they typically do not have the internal infrastructure or political support to prove it," said Molly Schonthal, founder of The Digital Shelf Institute Executive Forum, a community of digital shelf executives at leading brands. "Our members each individually had one or two anecdotal pieces of evidence, but no one had taken the time and care to piece them all together. This is what sets our report apart."