Roku Inc. | March 13, 2023
Roku Inc., a TV streaming platform, and Best Buy have recently announced the multi-faceted first-to-market relationship across their advertising and retail businesses. This partnership includes exclusive in-store availability of Roku-branded TVs, advertising sales and in-person SXSW activation.
Best Buy is a consumer technology retailer based in the U.S. and is partnering with Roku to provide its first-party data for targeting and closed-loop measurement. It will also offer shoppers exclusive access to Roku-branded TVs. Together, they are transforming the TV experience for consumers and compelling marketers to spend more on TV streaming. The benefits for their mutual customers and partners are as follows:
Exclusive availability of Roku Select and Plus Series TVs at Best Buy
Pairing of Roku Advertising and Best Buy Ads for more relevant and performance-driven advertising
Best Buy Home Theater Experience with in-person interactive SXSW activation
They aim to accelerate conversions in TV streaming and retail media through the relationship. According to the report of eMarketer, in 2022, about 82% of U.S. advertisers planned to increase spending in retail media networks like Best Buy Ads. The most spending is from consumer electronics brands in this growth. The pairing of Roku’s active account holders with Best Buy’s customers will allow advertisers to enhance their marketing outcomes.
Co-Head of U.S. Brand Sales for Roku Media, Julian Mintz said, “Our goal is to create a better TV experience for everyone.” He added, “We’re bringing together our entire business to build the future of entertainment and advertising — making the TV experience simpler, offering the right marketing, data, tech, and scale to drive real results, and helping win the entire streamer’s journey together with Best Buy.”
(Source – Business Wire)
About Roku Inc.
Headquartered in San Jose, California, Roku Inc., a technology, information and media company, offers solutions for licensing, audio, an operating system for TV, streaming players and smart TVs, smart home, content distribution, OTT advertising, home entertainment, streaming media, and original programming. It has been transforming the advertising and streaming processes since 2002. It is a well-known TV streaming platform in the U.S., Canada and Mexico. Its streaming players, TV models, audio equipment, and purpose-built operating system provide an outstanding streaming experience. In addition, it seamlessly integrates with hardware and software. The Roku Channel is a free channel that reaches about 80 million households in the U.S. and Mexico.
DISPLAY ADVERTISING, MOBILE ADVERTISING
Clinch | January 20, 2023
Clinch, a leader in dynamic ad serving and personalization and the creator of Flight Control, the Omnichannel Campaign Activation Platform, recently announced the launch of the Figma-Clinch Exporter Plugin, which allows designers to import the Figma designs into Flight Control for efficient dynamic ad creation.
Flight Control provides users with complete freedom and command over every aspect of the campaign activation process, including ad serving, creative authoring, and mapping. Using the plugin, designers can integrate multi-layout/multi-layer design compositions directly and smoothly into Flight Control, substantially accelerating the speed at which campaigns reach the market by minimizing the number of steps necessary to develop innovative variations.
Head of Product at Clinch, Adi Raz, said, "Flight Control was built to accommodate best-in-class tools and technologies that serve the campaign activation process." He added, "For the first time, ads created in Figma can be directly connected to a wide range of data sources that let them speak more relevantly to each consumer, and unlock the full potential of dynamic creative optimization."
(Source – Cision PR Newswire)
The immersive user interface, creative authoring tools, and dynamic mapping capabilities of Flight Controls make it simple to convert Figma assets into HTML or image advertisements with dynamic functionalities, with content that can be modified on the fly and directly sent to live campaigns.
Clinch is the acknowledged leader in multichannel ad serving. The company's AI-driven dynamic personalization solution offers custom-tailored ad experiences across all channels, resulting in industry-leading performance and ROI. In addition, Flight Control, Clinch's Omnichannel Campaign Activation Platform, allows agencies and brands to manage the whole campaign lifecycle. It allows planning through activation and measurement, on a single platform, ultimately boosting their productivity, efficiency, and profitability. It automates workflows and utilizes data to personalize and improve display and video ad experiences at scale, spanning programmatic, social media, CTV, native, in-app, and digital out-of-home (DOOH).
SeaChange International | January 05, 2023
SeaChange International, Inc., a leading provider of streaming platforms, video delivery, advertising, and emerging free ad-supported streaming TV services (FAST) development, has introduced the SeaChange XstreamTM platform, a cloud-based content monetization platform that helps content owners and OEMs maximize advertising revenue on connected TVs (CTVs). SeaChange will launch the Xstream platform formally on January 6th and begin onboarding customers in the first quarter of the new fiscal year.
With consumer preferences rapidly shifting away from pay TV to streaming and from subscription services to advertising-funded TV and content offerings, consumers' demand for comprehensive content aggregation and discovery services on CTVs keeps growing. In response to this trend and to provide content access independently, CTVs are rapidly becoming the primary entertainment gateway for households instead of a cable subscription or set-top box.
“We are thrilled to launch the Xstream platform, a comprehensive service that capitalizes on the rapid consumer shift to the FAST and CTV markets. As a leading technology vendor, SeaChange combines the deep expertise needed to provide premium user experiences on connected devices, a DNA to deliver end-to-end streaming solutions, and an unmatched product suite for smart ad insertion management."
Chris Klimmer, President of SeaChange.
To fully maximize on this demand, SeaChange is launching the Xstream platform, which provides the complete set of capabilities to monetize CTV ad inventory for OEMs, content owners, and operating system providers, ranging from streaming enablement via content aggregation to targeted insertion of advertisements from multiple demand sources.
About SeaChange International, Inc.
SeaChange International is a reputable provider of streaming video services, cable TV broadcast platforms, and cutting-edge advertising insertion technologies. The company collaborates with operators, broadcasters, and content owners across the globe to assist them in providing consumers with the highest-quality video experience. Its StreamVid premium streaming platform enables operators and content owners to launch and grow a direct-to-consumer service to manage, curate, and monetize their content and form a direct relationship with their subscribers. In contrast, its Advanced Advertising Platform helps broadcast and OTT businesses protect and generate new video advertising revenues.