AcuityAds to Launch Company's New Highly Anticipated Advertising Automation Platform

AcuityAds | September 16, 2020

AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) ("AcuityAds" or "Company"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, today provided an update on the launch date for the Company's new highly anticipated advertising automation platform. The invite-only digital event will be held at 11:00 AM ET / 8:00 AM PT on October 1, 2020. "We are proud to be presenting our new advertising automation platform, a disruptive development within the industry that will democratize programmatic advertising, making it accessible to all marketers," said Tal Hayek, Co-Founder and Chief Executive Officer of AcuityAds. "With this new technology, we will bring the consumer journey to life by closing the gap between the way advertising is planned and the way it is executed." The new advertising automation platform has been in beta with six highly established brands including a Fortune 50 home renovation retailer, one of the largest U.S. insurance groups, and a large direct-to-consumer mattress company. The beta program enabled participants to test the new technology and its ability to dramatically simplify the campaign creation process while delivering unique journey-based insights and improved ROI on marketing investment.

Spotlight

One of the very best ways to get leads on the Word wide web is by getting a product mention or a free link on an additional website. Effective website marketing is all about putting your product or service before potential prospects at the exact time that they are looking for it. This technique is known as "pinpoint marketing". Pinpoint marketing is quite a bit different than advertising on radio or tv, which are known as "interruptive marketing" techniques. Interruptive marketing costs a lot more than pinpoint marketing and is less effective for the simple motive that you're attempting to put your product out there in front of all of us instead of pinpointing those potential customers who want to find out even more about you and your business.

Spotlight

One of the very best ways to get leads on the Word wide web is by getting a product mention or a free link on an additional website. Effective website marketing is all about putting your product or service before potential prospects at the exact time that they are looking for it. This technique is known as "pinpoint marketing". Pinpoint marketing is quite a bit different than advertising on radio or tv, which are known as "interruptive marketing" techniques. Interruptive marketing costs a lot more than pinpoint marketing and is less effective for the simple motive that you're attempting to put your product out there in front of all of us instead of pinpointing those potential customers who want to find out even more about you and your business.

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AD NETWORKS

Brands Capitalize on Creative with Advances in the Ad-Lib.io Platform

Ad-lib.io | July 18, 2022

Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced today the release of the next generation of Personalize™, Ad-Lib.io’s award-winning cookieless platform for creative management, media alignment and creative intelligence all in one place. Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel. As a result of these advances, advertisers are experiencing a range of ROAS benefits, including: 28% reduction in time required to link media and creative strategies in a single digital workspace, 4x faster campaign builds with on-brand assets, published and approved automatically, 85% fewer clicks to build personalized variants for every audience in their media plan, and Up to a week’s advance notice prior to the onset of campaign fatigue, thanks to AI-driven modeling, along with the creative data insights to tune performance at the variant level. “Scaling campaigns significantly while comfortably reducing production time has been simply delightful,” said Barbara Piras, Group Head of Digital Marketing at TUI Group. “Adding Ad-Lib.io’s technology to our marketing workflow has opened a new world of creative possibilities I’m excited to explore in the future.” “Our hyperlocal marketing strategy has been instrumental to our success, and Ad-Lib.io is a key partner in helping us scale our reach and creative effectiveness in record time,” said Dean Weaving, Director of Brand Media Operations at Deliveroo. “Their platform has brought our creative and media teams together at a high level of collaboration and coordination, time and time again. We look forward to continuing our work, leveraging their platform, to bring the same relevant, on-target advertising to a multitude of highly differentiated localities.” “According to a recent WBR Insights survey, only 10% of advertisers felt that their creative and media teams were aligned. This disconnect leads to a number of inefficiencies and sub-optimal results, and it is a core challenge addressed by our platform,” said Oli Marlow Thomas, Ad-Lib.io Founder. “According to a recent WBR Insights survey, only 10% of advertisers felt that their creative and media teams were aligned. This disconnect leads to a number of inefficiencies and sub-optimal results, and it is a core challenge addressed by our platform,” said Oli Marlow Thomas, Ad-Lib.io Founder. “Our goal is to transform the creative production process into one that is easier, faster, more collaborative, data-advised and better aligned to media strategies.” With Personalize 2.0, advertisers can now execute multi-market activations across channels in fewer steps, integrate with leading media platforms to instantly pull in target audiences and publish approved creatives while reducing the risk of creative rejection. Advertisers can also build targeted creative campaigns and test and learn strategies at scale in minutes, across display, video and social. AI can be leveraged at every step along the way, from asset cropping for quick and easy image editing across channels and formats, to fatigue alerts to prevent premature decline in campaign performance. Best of all, in-line performance reporting reduces the campaign optimization effort to just a few clicks. About Ad-lib.io Ad-Lib.io, a Smartly.io company, provides the leading next-generation Creative Management Platform for marketers at the world’s largest brands to enable them to scale their digital creative. Ad-Lib.io connects creative and media workflows using intelligent automation, making it easy and fast to produce and optimize relevant ad creative across all digital channels. These ads are 60% more cost-efficient to produce, according to Ad-LIb.io’s customers, including TUI, Estee Lauder, IG, Pizza Hut and other global brands.. Recently acquired by Smartly.io, Ad-Lib.io was founded by former Google executives who understood the need to close the wide gap between creative concepts and digital media execution.

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ADVERTISER CAMPAIGN MANAGEMENT

IMA Launches Global Ad Campaign Highlighting the Need for Skilled CMAs in Businesses

IMA®, The Gate | September 14, 2022

Today, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate, an international advertising agency and marketing services company, for the seventh consecutive year. The ads look to empower accounting and finance professionals to take control and explore how the CMA certification can help advance their careers. The videos and digital executions take an empathetic look at feeling invisible and being stuck in executing routine, daily tasks. They serve to inspire real, behavioral change among individuals to get to the next level, where they can drive strategic decisions, make an impact on their business, and step up to a leadership role. The message remains that accounting and finance professionals with a CMA will always be in demand and this year's campaign emphasizes that the certification will make professionals visible to their colleagues, managers, and organizations. "Our campaign taps into the insight that many accountants feel invisible at work and stuck in a slow-moving career. But if they step up and get their CMA, they'll have the skills they need to feel seen and appreciated," said David Bernstein, Chief Creative Officer, The Gate. "Our campaign taps into the insight that many accountants feel invisible at work and stuck in a slow-moving career. But if they step up and get their CMA, they'll have the skills they need to feel seen and appreciated," said David Bernstein, Chief Creative Officer, The Gate. The ads are accessible here: "Take control of your career as a CMA" "You'll go places with the CMA" "At a time when companies are facing new challenges, rising costs, resource constraints, and looking at completely new ways of doing business, the skills of CMAs are more valuable than ever," said Ellen Gurevich, CAE, CMO and senior vice president of marketing at IMA. "Employers need to have finance and accounting leaders who can step up to create insights and strategies to keep up with the pace of change and break through. CMAs are equipped to analyze and deliver results in ways that others cannot. They have the skills necessary to serve as strategic advisors in their organizations, and in turn, advance their careers." The CMA verifies mastery of the 12 most critical practice areas in management accounting, including planning and analysis, performance management, and risk management. Earning the CMA enables finance and accounting professionals to contribute actively to organizational strategy as business partners and to make the leap from more traditional and junior-level finance roles into more strategic leadership positions. This means that CMAs are well-positioned to make the leap from more traditional and junior-level finance roles into strategic leadership positions. The campaign utilizes connected television, programmatic display, social media, streaming audio, search engine marketing, industry specific newsletters, and has global extensions in IMA's key regions. There will also be a concurrent public relations campaign, and promotions on IMA's website and social channels. About IMA® (Institute of Management Accountants) IMA® is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. Globally, IMA supports the profession through research, the CMA® (Certified Management Accountant) and CSCA® (Certified in Strategy and Competitive Analysis) programs, continuing education, networking, and advocacy of the highest ethical business practices. Twice named Professional Body of the Year by The Accountant/International Accounting Bulletin, IMA has a global network of about 140,000 members in 150 countries and 350 professional and student chapters. Headquartered in Montvale, N.J., USA, IMA provides localized services through its four global regions: The Americas, Asia/Pacific, Europe and Middle East/India. For more information about IMA, please visit www.imanet.org. About The Gate The Gate, New York is a full-service advertising agency. We take bigger leaps with fewer steps by blending strategy, creative, media and technology to make sure nothing gets in the way. So, when you find The Gate, you can walk through walls. This approach has led to successful communication programs for clients in finance, consumer goods, luxury, insurance, energy, and more. The Gate manages over $250 million in client advertising and has a network of offices in New York, San Francisco, London, Edinburgh, and Shanghai. For more information, visit us.thegateworldwide.com.

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SOCIAL MEDIA ADVERTISING

Entravision Announces Promotion of Karina Cerda to Executive Vice President of Global Marketing

Entravision | August 03, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella. “We are very excited to announce Karina’s appointment to this important, new role,” said Walter Ulloa, Chairman and Chief Executive Officer. “We are very excited to announce Karina’s appointment to this important, new role,” said Walter Ulloa, Chairman and Chief Executive Officer. “Karina is a natural leader and has been a great asset to Entravision for more than eight years. Karina’s appointment is part of our Company’s long-term growth strategy as we continue to expand our operations and marketing footprint. Today, Entravision serves more than 7,000 clients in over 35 countries worldwide. Karina will be an important part of our expansion effort, working closely with each of our global businesses on branding, messaging, sales and training to promote efforts that will ultimately benefit all of Entravision’s stakeholders.” Ms. Cerda has a nearly three-decade track record in the media marketing industry spanning both Agency and Broadcast Ad Sales. She began her career in 1991 at Dailey & Associates, followed by several account management positions at Noble & Asociados, Casanova Pendrill (now Casanova//McCann), and Publicis Sanchez & Levitan, all full-service advertising agencies with diverse portfolios of national clients and that specialize in reaching Hispanic consumers. After Publicis, Ms. Cerda honed her broadcast sales experience at Univision Communications and Radio Centro, where she was General Sales Manager of Exitos. Ms. Cerda ultimately joined Entravision in 2014 and has since held the roles of Vice President of Marketing & Sales Development, Senior Vice President of Marketing & Sales Development and, most recently, Executive Vice President of Marketing & Sales Development for U.S. Media. “I am thrilled to have the opportunity to take on this newly expanded role at Entravision,” said Ms. Cerda. “We are experiencing exciting growth here at Entravision, and I am proud to be part of the team that is so diligently working to expand our global image, digital footprint and leadership position within our target markets. I look forward to building upon our stellar and passionate global marketing organization by further connecting our unique portfolio of brands to our customers, not just locally, but also to each of our new international divisions. Together we will take our brand, marketing and client services to even greater heights.” About Entravision Entravision is a leading global advertising solutions, media and technology company connecting brands to consumers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC. Learn more about all of our media, marketing and technology offerings at entravision.com or connect with us on LinkedIn and Facebook.

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