Acuityads to Present Virtually at The LD 500 Conference

AcuityAds | August 27, 2020

AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) ("AcuityAds" or "Company"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, today announced that Tal Hayek, Chief Executive Officer of AcuityAds, will be presenting virtually at the LD 500 Conference on Wednesday September 2, 2020 at 4:00 pm Eastern Time/1:00 pm Pacific Time.

Spotlight

Since Putnam first formally surveyed financial advisor social media usage in 2013, the percentage of those reporting success in gaining clients via social media has grown from 49% to 80%. The question is no longer whether social media can function within the confines of closely regulated communications and transactions, but rather how social networking strategies work best in tandem with traditional methods to optimize advisor reach, influence clients, and cultivate a successful practice.

Spotlight

Since Putnam first formally surveyed financial advisor social media usage in 2013, the percentage of those reporting success in gaining clients via social media has grown from 49% to 80%. The question is no longer whether social media can function within the confines of closely regulated communications and transactions, but rather how social networking strategies work best in tandem with traditional methods to optimize advisor reach, influence clients, and cultivate a successful practice.

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Evaluate and Track Advertising Companies | View Company Insights for 1,000+ Advertising Service Providers | BizVibe

BizVibe | November 12, 2021

BizVibe has made available 1,000+ company profiles for the advertising services category on its B2B platform. Companies listed in this category are primarily engaged in providing various types of advertising services (such as advertising copywriting, photography, etc.). Companies which manufacture various advertising-related products are also included in the category. Each profile is free to view and packed with high-quality insights, providing businesses with detailed company information. Users can take advantage of these insights to identify, target, and connect with the right companies who provide advertising services. This company information includes employee insights, company competitors, the impact of emerging trends and challenges, the latest news, and more. Free Insights Included for all Advertising Services Company Profiles: List of product and service category offerings and primary operating industries Risk of doing business score across four different metrics List of key executives and their roles within the company Company financials and general organizational information Global, national, and regional competitors List of key clients Top trends and challenges within operating industry and expected influence on business impact Latest company news with the ability to sign up for timely news alerts Advertising Services Companies on BizVibe BizVibe's platform contains 30M+ company profiles, spanning across 200+ countries, categorized into 40,000+ products and services. There are 1,000+ company profiles related to advertising services on BizVibe, covering 20+ related categories. Each company profile contains detailed insights dedicated to helping procurement and sales teams find trusted suppliers and target sales prospects. Examples of advertising services profiles that can be discovered on BizVibe include companies that specialize in: Advertising copywriting services Advertising photography services Digital advertising services Direct mailing services Aerial advertising services Company Profiles for Buyers and Sellers BizVibe's modern B2B platform is designed to help both global buyers and sellers. Powered by the latest best-in-class solutions, BizVibe provides outstanding product features for both category managers and sales professionals. Features for Buyers: Quickly discover the right suppliers Create short lists and custom alerts Mitigate supplier risk and evaluate suppliers Send RFIs/RFPs Features for Sellers: Target the right sales prospects Qualify leads Analyze buyer potential API integration and data enrichment About BizVibe BizVibe has been conceptualized and built by a team based out of Toronto, Bangalore, and London. We are a branch of Infiniti Research and have dedicated units in all three locations. BizVibe helps buyers find the most relevant suppliers from around the world and help sellers target prospects who need their products and/or services.

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IBM Watson Advertising Announces New Research to Explore the Role of AI in Detecting and Mitigating Bias in Advertising

IBM | June 24, 2021

IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation. This work aligns with IBM Watson Advertising's overarching mission to make AI the catalyst for improving solutions, services and trust in the advertising ecosystem, and builds upon IBM's leadership in transforming business across industries with AI. The advertising industry is undergoing a major transformation, with changes to privacy regulations and increased demand for transparency fueling the emergence of AI as the industry's new technology backbone. As brands rebuild amidst this transformation, the timing is ideal to address the persistent problem of unwanted bias in advertising, evidenced by a study conducted by the Geena Davis Institute on Gender in Media, which found male characters appeared in advertisements 12% more than females. This while women-led and gender-balanced videos yielded 30% more views than other videos, revealing a demand for more inclusive content. Unwanted bias in advertising has the potential to negatively impact consumers who may miss out on an economic opportunity or feel targeted based on stereotypes, while also negatively impacting brands that may experience poor campaign performance. The aim of the IBM Watson Advertising research is to drive a deeper understanding of the factors leading to unwanted bias in advertising and how AI can help, spanning audience segmentation, creative messaging, performance optimization and campaign impact. Armed with this information, marketers and IT vendors may be able to develop a roadmap for the responsible use of AI to reduce unwanted bias and more effectively create and execute campaigns. "We find ourselves at a moment in history where a long-overdue discourse on socioeconomic inequalities is dominating the national agenda and compelling action," said Bob Lord, Senior Vice President, Worldwide Ecosystems at IBM. "Our hope is that AI can be the catalyst for reducing unwanted bias in advertising, just as it is helping to transform the advertising industry as it rebuilds for an era without third party cookies. Through this research we are taking an important first step toward that goal, applying scientific rigor to determine just how big of an impact AI can have."

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Havas Media Group Acquires Google Partner Social Laboratory

Havas Media Group, Social Laboratory | April 07, 2022

On Wednesday, New York-based Havas Media Group announced its latest acquisition of Search Laboratory. In this deal, the digital agency and google Marketing Platform Partner Search Laboratory will be integrated into HMG while retaining its 150 staff and management members. Search Laboratory will be accommodated in Havas Media, Havas Leisure and Havas Market. Search Laboratory has offices in London, Leeds and New York, which benefits HMG to expand its operations and expertise further. The services offered by Search Laboratory encompass digital advertising strategy and web optimization. It is a Google advertising platform gross sales partner, one of only a few in the United Kingdom. As a Google Partner, the organization provides implementation, training, and support for Google's suite of tools. Google Analytics 360, Search Ads 360, Show & Video 360, and Optimise 360 are all included. Additionally, its 150-strong workforce has worked on ads for UiPath, Appian, and Burton Snowboards. Chris Attewell, the current chief government, and Ian Harris, the current government chairman, will continue to lead the staff. Attewell said, “We feel like we have found a natural new home with Havas Media Group. Our visions and ethos are very much aligned, and service offerings complement each other well. This is the next phase in our growth story, and we can’t wait to work together and open up mutual opportunities for our staff and clients alike.” While expressing his enthusiasm regarding this partnership, Attewell said,“We feel like we have found a natural new home with Havas Media Group. Our visions and ethos are very much aligned, and service offerings complement each other well. This is the next phase in our growth story, and we can’t wait to work together and open up mutual opportunities for our staff and clients alike.” Havas Media Group UK and Ireland CEO Patrick Affleck believes the acquisition would strengthen the company's digital and analytics offerings for clients. He stated,"We are thrilled that Search Laboratory will be joining Havas Media Group, further boosting our digital and data capabilities for our clients. They are market leaders in data driven digital and performance marketing, and as the industry prepares for a new, cookieless future, their advanced data and analytics services will enable our clients to better activate and extract strategic value from their first party data. With a highly experienced senior team and a diverse client base spanning several verticals, Search Laboratory represents an exciting growth opportunity for Havas Media Group in the UK and internationally." Whereas Yannick Bolloré, Chair & CEO of Havas, is optimistic about this deal and expects much-improved delivery of data-led media experience. He said,"The acquisition of Search Laboratory comes at a time where HMG is experiencing an impressive period of growth and momentum. Continuing to invest in HMG is part of a global transformation plan to deliver more data-led media experiences for both local and global clients. Search Laboratory's sophisticated expertise in data and analytics perfectly complements our own to create an enhanced offering." Havas recently, on 29th March, announced its acquisition of China-based digital marketing agency Front Networks and plans to integrate it into Havas Creative Network.

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