Ad-Lib raises $6million to disrupt digital ad creative production with AI-driven platform

bdaily | November 18, 2019

Senior leadership team and EMEA operations to be bolstered; New York office to open in Q4 London, UK, 18 November 2019: Ad-Lib, a UK-based marketing technology SaaS platform that helps global brands manage and automate the production and activation of creative assets in their digital advertising worldwide, today announced it has closed $6million in Series A funding from San Francisco-based Fog City Capital. Ad-Lib will use the funding to further strengthen its technology platform, which uses AI to streamline creative ad production workflows, automate digital asset creation and optimise creative performance across display, video, social, native and mobile. The company will also build out its senior leadership team, expand further in EMEA and APAC and launch its US headquarters in New York.

Spotlight

You already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is fragmented, no longer starting with a sales rep. These differences should not only impact your marketing message, but also other B2B advertising strategies essential to executing effective data-driven campaigns.

Spotlight

You already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is fragmented, no longer starting with a sales rep. These differences should not only impact your marketing message, but also other B2B advertising strategies essential to executing effective data-driven campaigns.

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Meta Recreates Cannes in the Metaverse to Attract Advertisers

Meta | June 22, 2022

Nicola Mendelsohn of Meta is on Cloud Island in Cannes. Cloud Island is the name given to Meta's virtual Cannes, which was created as its major Metaverse marketing showcase at the ad festival, and where avatars can play volleyball or otherwise enjoy a digital version of the French Riviera. Mendelsohn, the company's global head of business solutions, has been showcasing Meta's foray into the metaverse for the past two years while leading the company's presence at Cannes. Because the festival was entirely virtual last year, Meta had to meet with brands in Horizon Worlds, the VR gaming app that is accessible through Meta Quest goggles and will soon be available on more platforms. “We’re building some different areas for people to be able to have an immersive experience on the Croisette,It’s really the place that people are coming together to push the boundaries on creativity,” Mendelsohn about Meta’s Cloud Island At Cannes, Meta is also talking about augmented reality, a more subtle digital layer that people could access via phone cameras and new computing glasses like the ones Meta designed with Ray-Ban and unveiled last year. AR is not only "doing a great job from a brand standpoint," according to Mendelsohn, but it's also pushing lower-funnel goals, such as bottom-line sales and other results brands need to show their marketing is moving the needle. Snap arrived in Cannes as an AR pioneer, demonstrating how the artistic side of augmented reality integrates with commerce. On Tuesday, Meta announced new partnerships with major brands, including guitar-maker Fender and Mini, the car company.

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ZiGGY Is the First and Only Mobile EV Charging Robot with an Ad Platform

EV Safe Charge | June 15, 2022

On June 14, EV Safe Charge, a leading provider of flexible electric vehicle (EV) charging technology, unveiled ZiGGY™, its mobile EV charging robot. This robot will bring EV charging to parking facilities, shopping and entertainment centers, fleet operators, hotels, and property owners. It is a cost-effective charging solution that overcomes the limitations of stationary EV chargers that need costly electrical infrastructure. Interestingly, ZiGGY also has a digital ad server that can generate advertising revenue for the facility and display personalized information. “Strong EV sales and emissions reduction goals are creating a more sustainable future, but EV charging infrastructure isn’t keeping up,” said Caradoc Ehrenhalt, Founder & CEO of EV Safe Charge Inc. and ZiGGY’s inventor. “Strong EV sales and emissions reduction goals are creating a more sustainable future, but EV charging infrastructure isn’t keeping up,” said Caradoc Ehrenhalt, Founder & CEO of EV Safe Charge Inc. and ZiGGY’s inventor. “ZiGGY is a flexible and simple solution for virtually any office, mall or apartment complex to help meet growing charging needs of its tenants and guests without expensive, time-consuming infrastructure and installation investment, if it’s even possible. In many cases, especially in older buildings, adding EV chargers isn’t an option until now.” An EV can summon ZiGGY using a mobile app or in-vehicle infotainment system. It will arrive wherever the vehicle is parked and reserve the spot for plug-in charging. The robot will return to its home base recharging from the grid, battery or solar energy, or a combination of them. It will also be chosen for offsite charging if no infrastructure is available for desired onsite. ZiGGy is equipped with two extra-large screens, which are information kiosks or interactive advertising displays. Additional income can be generated for the parking facility operators through these displays. EV Safe Charge will lease ZiGGy to offer ‘Charging as a Service’ to facilities and provide technical support and maintenance for the robot. Facility operators can direct vehicle owners to the app for payments or provide charging as an amenity. ZiGGY eliminates the need for parking operators to block spaces for permanent EV charges. “We created ZiGGY in response to growing demand for flexible EV charging solutions from our customers, and to help support the global transition to a cleaner, greener, all-electric mobility future,” Ehrenhalt added. “By helping drivers to overcome charging anxiety, one of the barriers to mass EV adoption, ZiGGY is enhancing the EV charging experience for everyone.” EV Safe Charge wanted an exciting and welcoming design for its charging robot, so they engaged award-winning industrial design studio Box Clever. The Box Clever team designed ZiGGY’s exterior and created a holistic UX and brand identity for the robot. Box Clever’s Founder and Creative Director, Bret Recor said, “Through our work on the design and branding of ZiGGY, we are delighted to be contributing to a transformative innovation that will help advance a clean energy future. We are excited to continue our design work with ZiGGY on this shared mission.” EV Safe Charge will be the first company to bring a mobile EV charging solution featuring a digital and communication advertising option. ZiGGY will enter production in 2023, and the company is accepting reservations for ZiGGY today.

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Entravision Announces Promotion of Karina Cerda to Executive Vice President of Global Marketing

Entravision | August 03, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella. “We are very excited to announce Karina’s appointment to this important, new role,” said Walter Ulloa, Chairman and Chief Executive Officer. “We are very excited to announce Karina’s appointment to this important, new role,” said Walter Ulloa, Chairman and Chief Executive Officer. “Karina is a natural leader and has been a great asset to Entravision for more than eight years. Karina’s appointment is part of our Company’s long-term growth strategy as we continue to expand our operations and marketing footprint. Today, Entravision serves more than 7,000 clients in over 35 countries worldwide. Karina will be an important part of our expansion effort, working closely with each of our global businesses on branding, messaging, sales and training to promote efforts that will ultimately benefit all of Entravision’s stakeholders.” Ms. Cerda has a nearly three-decade track record in the media marketing industry spanning both Agency and Broadcast Ad Sales. She began her career in 1991 at Dailey & Associates, followed by several account management positions at Noble & Asociados, Casanova Pendrill (now Casanova//McCann), and Publicis Sanchez & Levitan, all full-service advertising agencies with diverse portfolios of national clients and that specialize in reaching Hispanic consumers. After Publicis, Ms. Cerda honed her broadcast sales experience at Univision Communications and Radio Centro, where she was General Sales Manager of Exitos. Ms. Cerda ultimately joined Entravision in 2014 and has since held the roles of Vice President of Marketing & Sales Development, Senior Vice President of Marketing & Sales Development and, most recently, Executive Vice President of Marketing & Sales Development for U.S. Media. “I am thrilled to have the opportunity to take on this newly expanded role at Entravision,” said Ms. Cerda. “We are experiencing exciting growth here at Entravision, and I am proud to be part of the team that is so diligently working to expand our global image, digital footprint and leadership position within our target markets. I look forward to building upon our stellar and passionate global marketing organization by further connecting our unique portfolio of brands to our customers, not just locally, but also to each of our new international divisions. Together we will take our brand, marketing and client services to even greater heights.” About Entravision Entravision is a leading global advertising solutions, media and technology company connecting brands to consumers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC. Learn more about all of our media, marketing and technology offerings at entravision.com or connect with us on LinkedIn and Facebook.

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