Ad regulator cracks down on Instagram vape ads

thedrum | December 18, 2019

The Advertising Standards Authority (ASA) has come down hard on four e-cigarette brands for promoting their products to the public on Instagram. Lucky Strike maker British American Tobacco is among those to have received a warning and an ad ban for flogging unlicensed, nicotine-filled e-cigarettes and using influencers who appeared under the age of 25 to do so. UK brand Mylo Vape, Amavape and Attitude Vapes also received a slap on the wrist from the watchdog. The rulings underscore the fresh challenges faced by regulators in policing the burgeoning e-cigarette space as a mix of upstarts and traditional tobacco giants enter the fold. The ASA stipulates that posts designed to promote any nicotine-based e-cigarettes (which haven’t been licensed as medicines) shouldn’t be made from public Instagram accounts unless steps are taken to target only willing followers.

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AIDEM is a group of AdTech visionaries on a mission to give a first-class ticket to a Modern Age of digital advertising to as many businesses as possible.

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ADVERTISER CAMPAIGN MANAGEMENT

ironSource and Sensor Tower Partner to Unlock Growth for App Marketers

Sensor Tower, ironSource | November 07, 2022

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ADVERTISER PLATFORMS

IAS Case Study Reveals In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View Placements

Integral Ad Science | November 23, 2022

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BRAND MARKETING, AD TECH AND MARTECH, ADVERTISER PLATFORMS

Start.io and Nimbus Help Integrate Bidding with Programmatic Advertising

Start.io | December 28, 2022

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic media buying. Start.io's SDK is used by over half a million apps each month. The partnership will allow mobile publishers and developers to access first-price auction bidders through Nimbus in order to maximize revenue and provide polished ad experiences. Avoiding advertisers from paying for ads that are not seen by users and only paying for the ads that are seen by users helps optimize the advertising ROI. Nimbus’ header bidding platform for programmatic media buying aims to benefit both the advertisers and the publishers with its innovative collaboration. Start.io and Nimbus together will provide some of the most comprehensive reporting with their edges in monetization and ad auctions, respectively. Nimbus is a new, agnostic ad platform that combines a competitive programmatic auction with comprehensive reporting. Start.io is a mobile marketing and audience platform that uses direct integration with over 500,000 monthly active apps to provide access to global first-party data for predicting behaviors and identifying growth opportunities. The partnership between the two companies will make more inventory available and combine the audience-based demand from Start.io with the demand from Nimbus. Real-time bidding (RTB) during ads allows advertisers to bid on ad inventory in real time through an auction process. On the other hand, programmatic direct will let advertisers buy ad space from publishers in real time, so they won't have to go through an auction. This will make ads look better. This creates an advertising ecosystem that works better for both publishers and advertisers. "Partnering with Nimbus allows us to offer additional integration methods with publishers through the Nimbus in-app bidding solution. I'm excited to see the results this partnership will bring to both Start.io and Nimbus." - Ravit Ross, Start.io CRO We are excited to partner with Start.io to offer publishers another premium and diverse demand partner. Start.io has a rich history within the app ecosystem, and we look forward to them bringing that experience to the Nimbus umbrella of demand partners." - Adam Gray, Sr. Director of Programmatic Growth, Nimbus About Start.io Start.io is a mobile marketing and audience platform that uses AI for more efficient, effective, and precise mobile marketing and audience targeting. Our mission is to empower marketers and developers by reinventing mobile marketing and providing easy marketing solutions. Start.io's direct integration with 500,000 mobile apps that are used at least once a month gives it access to a level of global first-party data that has never been seen before. This data can be used to understand and predict behavior, find new opportunities, and fuel growth.

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