AdCellerant Launches New Streaming TV Digital Advertising Product

AdCellerant | October 08, 2020

AdCellerant Launches New Streaming TV Digital Advertising Product
AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows advertisers to reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV provides advertisers an opportunity to incorporate TV as part of their digital marketing strategy in a targeted and cost-effective way. AdCellerant's new offering, Streaming TV, simplifies the complexity of buying connected TV, over-the-top, and full episode player. Simply put, Streaming TV shows an ad to a target audience depending on the size of the screen that they are watching live or streaming content.  Streaming TV can target an audience based on interests, behaviors, and intent of potential customers, as well as hundreds of demographic data points. "The world of Streaming TV advertising can be a labyrinth of options, abbreviations, and definitions that make it difficult to navigate for the local advertiser. Our aim is to make this complicated space simple and streamlined, focusing on screen size and inventory quality. Most importantly, we're aiming to bring the best-in-tech to the small business down the street," says Adam Shaffner, CPO, AdCellerant. Based on feedback from the marketplace and partners, AdCellerant tasked themselves with creating a better product to fit the needs of media companies and advertisers. Leveraging their ongoing partnership with global advertising technology leader, The Trade Desk, and its robust ad buying platform, AdCellerant's Streaming TV product now makes it easier for channel partners to sell OTT/CTV/FEP, provides better analytics and transparent reporting, and increases profitability for partners. With more and more consumers watching streaming content daily, this is prime real estate for advertisers to stake a claim on.

Spotlight

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin the first, and arguably most well-known application of blockchain entered the mainstream. Financial mavens on CNBC squawked almost daily about bitcoin.

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