BRAND MARKETING

Adelphic Inks First-to-Market Integration with Clinch to Deliver New Shoppable Video Ad Solutions for Brands Across its Platform

Adelphic | December 17, 2020

Adelphic®, a Viant people-based DSP for omnichannel advertising, today reported that it has inked new integration with Clinch, the Personalization Everywhere organization that gives cross-channel dynamic creative optimization (DCO) technology, to convey new shoppable video ad answers for brands across its platform.

As part of the agreement, marketers would now be able to use Clinch's DCO, shoppable video ad solutions joined with the power of Viant's Total Graph, a robust first-party data infrastructure for omni-channel campaigns, customized messaging and more through the Adelphic software.

“As the future of cookie tracking diminishes, we’re thrilled to deliver new identity-based solutions that enable brands to increase engagement and drive business results,” said Jon Schulz, CMO, Viant. “Our integration with Clinch will directly support the demands of eCommerce marketers across retail, direct-to-consumer and more, who are seeking unique and powerful data-driven, omni-channel ad solutions that break through and deliver on campaign goals.”

Spotlight

In a day and age where data analysis software, like Google Analytics, reigns supreme in the digital marketing industry, marketing departments have been forced to adjust their strategies accordingly.

Spotlight

In a day and age where data analysis software, like Google Analytics, reigns supreme in the digital marketing industry, marketing departments have been forced to adjust their strategies accordingly.

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Windstream | November 17, 2022

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SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH

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MOBILE ADVERTISING, AD NETWORKS

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