BRAND MARKETING

Adelphic Inks First-to-Market Integration with Clinch to Deliver New Shoppable Video Ad Solutions for Brands Across its Platform

Adelphic | December 17, 2020

Adelphic®, a Viant people-based DSP for omnichannel advertising, today reported that it has inked new integration with Clinch, the Personalization Everywhere organization that gives cross-channel dynamic creative optimization (DCO) technology, to convey new shoppable video ad answers for brands across its platform.

As part of the agreement, marketers would now be able to use Clinch's DCO, shoppable video ad solutions joined with the power of Viant's Total Graph, a robust first-party data infrastructure for omni-channel campaigns, customized messaging and more through the Adelphic software.

“As the future of cookie tracking diminishes, we’re thrilled to deliver new identity-based solutions that enable brands to increase engagement and drive business results,” said Jon Schulz, CMO, Viant. “Our integration with Clinch will directly support the demands of eCommerce marketers across retail, direct-to-consumer and more, who are seeking unique and powerful data-driven, omni-channel ad solutions that break through and deliver on campaign goals.”

Spotlight

Today, display advertising has vastly expanded in terms of audience targeting capabilities. Display advertising campaigns are great strategies that can improve the visibility of your product and brand. It is helping in revolutionize marketing. Display advertising offers many benefits that other marketing channels do not, such as faster brand building, effective targeting and real-time conversion measuring. This Infographic gives a quick summary of what is display advertising, its benefits and how display can be used to generate reach and awareness on different platforms.

Spotlight

Today, display advertising has vastly expanded in terms of audience targeting capabilities. Display advertising campaigns are great strategies that can improve the visibility of your product and brand. It is helping in revolutionize marketing. Display advertising offers many benefits that other marketing channels do not, such as faster brand building, effective targeting and real-time conversion measuring. This Infographic gives a quick summary of what is display advertising, its benefits and how display can be used to generate reach and awareness on different platforms.

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ArtsAI Named Fastest Growing Ad Technology Company in America

ArtsAI | August 24, 2022

ArtsAI announced today their debut on the INC 5000 list at #56, with a 6,285% 3-year revenue growth rate. The Inc. 5000 list is considered the definitive measure of the most successful independent companies in America. “The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.” Special projects editor Eric Hagerman noted, “A strength runs through America's small businesses that defies the forces twisting our economy into such weird knots.” “It’s a tremendous honor for ArtsAI to be listed as the fastest growing Ad Tech company on the INC 5000 list,” said Erik Lundberg, ArtsAI CRO. “We’d like to congratulate Neato (Ecommerce solutions), as well as The Snow Agency, Franchise Ramp, and Movers + Shakers (agencies) who placed ahead of us in the Advertising & Marketing category where ArtsAI was ranked 5th in the U.S. We could not have accomplished this without our amazing customers and partners.” Yuri Khidekel, ArtsAI’s CEO, said, “Benchmarking has shown ArtsAI’s Predictive Personalization technology increases marketer Return on Ad Spend (ROAS) an average of 53%." Yuri Khidekel, ArtsAI’s CEO, said, “Benchmarking has shown ArtsAI’s Predictive Personalization technology increases marketer Return on Ad Spend (ROAS) an average of 53%. And our audio ad attribution measurement with AI Boost optimization for podcasts, streaming audio, and coming soon for broadcast radio, enables audio ads to work even harder, further boosting ROAS. I’d like to thank our outstanding team for enabling us to debut so high up on the Inc. 5000 list. It was a tremendous surprise.” The complete Inc. 5000 list, with company profiles and an database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, on-sale August 23. How the Inc. 5000 is determined Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be U.S.-based, privately held, for-profit, and independent--not subsidiaries or divisions of other companies--as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. About ArtsAI ArtsAI provides trusted, AI-driven independent audio solutions for modern marketers, agencies, and media companies across podcasts, streaming audio, and coming soon, broadcast. Our machine learning probabilistic attribution measures marketer Web site and mobile app conversions. AI Boost provides insights, analytics, and optimizations to boost return on ad spend (ROAS). Our AI-driven Predictive Personalization customizes ad creative elements for each user cohort using advanced machine learning algorithms, increasing ROAS an average of 53%. The company’s focus is audio, but our solutions also run effectively across display, digital video, and OTT/CTV. ArtsAI guarantees marketers who employ our AI Personalization a 30% ROAS lift within 60 days. See ArtsAI.com for details.

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VlionMobi & GeoEdge Partner to Safeguard Real-Time Ad Quality Control

VlionMobi, GeoEdge | September 05, 2022

VlionMobi, which empowers global e-commerce and gaming companies to achieve their marketing goals, has announced its partnership with GeoEdge, an ad security verification solution provider. GeoEdge works with the world’s leading media, advertising platforms, ad exchanges, and ad alliances to monitor and protect their ads through automated ad verification. The partnership will help to enhance VlionMobi’s self-developed DPA advertising platform, which utilises advertising and content recommendations, to support advertisers in converting users safely. As Chemy Chen, VlionMobi’s technical director of ad experience shared, “We were dealing with frequent auto-redirects, illegal ads, and malicious ads. These bad ads greatly impacted user experience and put VlionMobi’s high-quality partnerships at risk.” As Chemy Chen, VlionMobi’s technical director of ad experience shared, “We were dealing with frequent auto-redirects, illegal ads, and malicious ads. These bad ads greatly impacted user experience and put VlionMobi’s high-quality partnerships at risk.” To combat this, VlionMobi adopted GeoEdge's real-time protection ad quality solution and AdWatch to provide no-compromise control and transparency. This allowed VlionMobi to successfully weed out any pre- and post-click ad quality violations, with GeoEdge’s solution also ensuring that ad content is effectively displayed, regardless of developers’ advertising classification. “Thanks to GeoEdge’s efficient monitoring and review solutions, the time we spend on solving ad quality issues has been greatly reduced. We’ve been able to automatically detect, warn, and block harmful ads,” Chen added. “We are happy to collaborate with VlionMobi and support their efforts in creating clean and engaging programmatic revenue streams for their partners. Maintaining a high level of engaging user experience is an ongoing challenge for all players in the advertising ecosystem. GeoEdge has been constantly investing in cutting edge content management and security solutions for web and in-app, and we are proud to integrate our state-of-the-art services to VlionMobi’s advertising platform,” said Eran Navon, regional director, APAC at GeoEdge. Working with GeoEdge indicates VlionMobi’s steadfast commitment to cracking down on inferior and fraudulent advertising. With GeoEdge by its side, VlionMobi looks forward to continued co-operation with leading technology companies, increasing investment in ad quality control, ensuring a reliable, safe advertising market, and taking part in the healthy development of the industry. About VlionMobi VlionMobi provides marketing empowerment for customers in the global e-commerce and gaming industries and is a practitioner in the field of global mobile remarketing. Through the VlionMobi DSP programmatic platform, advertisers can access more than 240,000 apps worldwide and engage with up to 2 million users per second. The platform also integrates with 70 SSPs (Supply Side Platforms), ad exchanges and private marketplaces to provide clients with a one-stop advertising solution.

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ADVERTISER CAMPAIGN MANAGEMENT

DMS and Seekr Announce New Strategic Partnership

DMS | August 12, 2022

Seekr, an internet technology and content evaluation company, and Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of digital performance advertising solutions, today announced a multi-year agreement to support Seekr's media strategy, revenue and advertising operations across its global search advertising platform and vertical content sponsorships. The alliance will accelerate the build-out and monetization of new Seekr verticals in concert with expanding its global audience and reach. Seekr prioritizes transparency and empowers users with choice and control by streamlining access to reliable information. Powered by AI and machine learning, Seekr offers the first fully transparent search engine that reimagines what web results can look like when they are free of bias or manipulation. Seekr plans to increase consumer engagement across its platforms and scale audience engagement by leveraging the power of the award-winning DMS toolset, inclusive of the DMS first-party data, expansive media reach and proprietary technologies. Global omnichannel audience engagement campaigns are currently underway with a monetization strategy set to begin in early Q4. “DMS has the expertise to support our advertising needs and the proven ability to innovate and expand, making them the perfect partner for Seekr,” said Pat Condo, Seekr founder and CEO. “DMS has the expertise to support our advertising needs and the proven ability to innovate and expand, making them the perfect partner for Seekr,” said Pat Condo, Seekr founder and CEO. “The partnership represents an important step forward in Seekr’s vision to provide an online experience with tools that support information transparency, connecting people with what they seek, rather than what they are served.” The partnership combines Seekr Search data with DMS brand-direct and marketplace offerings to create a targeted ad experience that offers consumers relevant content, while significantly reducing friction in the advertising ecosystem. The partnership’s foundational objective is to foster a digital experience that delivers the right message to the right user at the right time, based on where they are spending their time. Seekr potentially gains access to more than 9,000 enterprise and SMB customers through the insurance, consumer finance, e-commerce and education solutions, among others, within DMS. “Seekr’s mission to provide transparency and empower user choice by streamlining access to reliable information for everyone is aligned with our goal at DMS to create intent-driven meaningful engagements between consumers and advertisers during a product or service discovery and consideration process,” said DMS CEO Joe Marinucci. “DMS is excited to partner with a company that is committed to a future driven by the relevancy of a customer-driven journey.” About Seekr Technologies Inc. Seekr is an internet technology and content evaluation company that prioritizes transparency and empowers users with choice and control by streamlining access to reliable information. Powered by AI, Seekr offers the first fully transparent search engine that reimagines what web results can look like when they remove both bias and misinformation. Seekr utilizes an independent search index, sophisticated data science, and rigorous journalistic standards to determine the quality of news articles and their political lean — giving everyone access to technology that makes it easy to find trustworthy content in context. About DMS Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of data-driven, technology-enabled digital performance advertising solutions connecting consumers and advertisers within the auto, home, health, and life insurance, plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution, and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases

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