RETARGETING
Seedtag | July 16, 2022
Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced the opening of its US headquarters in New York. By opening its headquarters in the United States, Seedtag continues in its mission to become the global contextual advertising partner for brands and agencies.
The ad tech company, with employees already on the ground in major US cities, expects to triple head-count by the end of 2022. The US leadership team will be led by US managing director Brian Danzis, joined by co-founder and co-CEO, Albert Nieto, who will be relocating to New York. Albert will be on-site to oversee International Sales, Marketing, and Finance and support Seedtag’s rollout in the US.
The New York office will act as Seedtag’s new commercial HQ while the company’s development and operations hub will remain in its founding city Madrid. Seedtag’s main US office will be located in New York, with satellite offices in Miami, Chicago, and Los Angeles.
Seedtag’s New York office will act as a base for a brand new team that will be led by Brian Danzis, US managing director. Brian brings over 20 years of experience and expertise in advertising, sales and marketing in North America. Brian has served in a number of leadership roles in digital media throughout his career, gaining a wealth of expertise in driving growth. He has gained a reputation as an outstanding leader, capable of rallying his teams around plans and effectively crafting and executing strategies. Prior to joining Seedtag, he served as EVP, agency solutions for VideoAmp where he was responsible for managing the national sales team. Previously, he served as global head of video & live event sales at Spotify, where he developed and executed the go-to-market strategy of the platform’s video ads business.
With Seedtag's arrival in the US, American advertisers will be able to increase the effectiveness of their advertising while respecting users' privacy. Seedtag's solution is currently the leading contextual solution in Europe and Latin America, with its AI and programmes such as Seedtag LAB providing advertisers with a much deeper understanding of user interest.
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AD TECH AND MARTECH
Ad.net | August 08, 2022
Ad.net, the ad technology leader in engaging users at their moment of maximum intent, today announced the appointment of David Bell to the company’s board of directors. Bell brings his expertise in technology, media, marketing, and publishing, having spent his career advising the world’s largest advertisers and technology companies as they’ve scaled their businesses.
Bell has over 40 years of advertising industry experience, having led as CEO for the renowned Bozell Worldwide, True North Communications, and The Interpublic Group. He is Founder Chairman of Gyro, the largest independent global creative agency dedicated exclusively to business-to-business marketing, as an independent director of Madison Logic, the leader in account-based marketing, on the boards of dstillery, Creative Realities, and Kin and Carta plc. Notably, he served as senior advisor to AOL during its IPO, sale to Verizon and acquisition of Yahoo. Mr. Bell was inducted into the Advertising Hall of Fame in 2007.
“Our industry-leading advertising and ecommerce technology provides advertisers with a platform to exceed their customer acquisition goals while providing extraordinary value to our publishing partners,” said Ad.net CEO, Jon Waterman.
“Our industry-leading advertising and ecommerce technology provides advertisers with a platform to exceed their customer acquisition goals while providing extraordinary value to our publishing partners,” said Ad.net CEO, Jon Waterman. “With David’s leadership and guidance, we are supremely positioned to develop strategies to help advertisers hit their return on ad spend goals at scale, and publishers’ incremental monetization performance.”
“Ad.net operates at the intersection of intent and audience, an area that is becoming increasingly important to advertisers looking to build diversified customer acquisition strategies,” said Bell. “Ad.net is fulfilling an important need in the ad tech industry. I’m excited to be helping it scale.”
About Ad.net
Ad.net is the intent marketplace outside of Google and Bing where brands acquire new customers online. Ad.net provides a performance-driven approach to reaching the right customers throughout their purchase journeys. Founder led since 2001, the company is headquartered in Los Angeles, California.
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AD TECH AND MARTECH
Sourcepoint, Horizon Media | July 19, 2022
Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, has partnered with Horizon Media to provide their clients with access to Sourcepoint’s privacy measurement technology, Privacy Lens. Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer privacy regulations like CCPA and GDPR.
Operating globally across a range of industries, Horizon Media needed to ensure that their clients’ budgets were being invested appropriately on websites that meet client standards for consumer privacy. By partnering with Sourcepoint to apply their Privacy Lens data to programmatic transactions, Horizon Media can continuously adapt to regional best practices dictated by legislation, and ensure the ongoing ethical use of consumer data. Platforms are embracing product solutions for privacy-safe targeting as well, as reflected in last month’s announcement of Sourcepoint’s integration with MediaMath.
Horizon Media plans to roll out Privacy Lens across the entirety of their programmatic practice as a unique method for managing and optimizing media. By setting data privacy parameters and evaluating inventory sources, Horizon Media can ensure its clients’ messages only appear in environments that are deemed privacy compliant, brand safe, and suitable. Since Horizon Media began working with Sourcepoint, they have applied Privacy Lens insights to their procurement optimization process, finding that:
9% of websites did not have a link to a privacy policy present. This is a baseline requirement under all privacy regulations, including California’s current privacy law, CCPA.
30% of websites did not have an opt-out link present on the main page. This is one of the main requirements of CCPA, as well as for other impending US state privacy laws.
Donald Williams, EVP and CDO of Horizon Media said: “While it’s vital that our own business practices protect consumer privacy, it’s of equal importance that we help restore credibility to the programmatic marketplace by reassuring our clients that their ad dollars are being invested in privacy-safe environments. As we look towards 2023, with the changes coming to Chrome, and a new host of regulatory requirements coming into force, technology solutions like Sourcepoint’s Privacy Lens remain the best means for businesses to future-proof their approach to privacy.”
Ben Barokas, co-founder and CEO of Sourcepoint, adds: “The programmatic ecosystem is undergoing a rapid and much-needed transformation. Data practices that may have gone unnoticed a year ago are now scrutinized closely."
Ben Barokas, co-founder and CEO of Sourcepoint, adds: “The programmatic ecosystem is undergoing a rapid and much-needed transformation. Data practices that may have gone unnoticed a year ago are now scrutinized closely. In such a dynamic industry, it’s challenging to have proper visibility into the privacy practices of other players. Privacy Lens seeks to bring greater transparency and align incentives for greater privacy compliance. Working with Horizon Media is another important step towards establishing data ethics infrastructure that will ultimately improve experiences for consumers.”
About Sourcepoint
Sourcepoint is the data privacy software company for the digital marketing ecosystem. It provides tools to protect consumer privacy, manage compliance and optimize revenue in a rapidly changing landscape. Founded by a team of digital advertising veterans, Sourcepoint has offices in New York, Berlin, London, and Paris. Learn more at www.sourcepoint.com
About Horizon Media
Horizon Media, Inc, the largest U.S. media agency according to AdAge Data Center 2022, delivers data-driven business outcomes for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400 people and has media investments of more than $9 billion. Horizon Media’s fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees resulting in industry-leading workplace satisfaction levels (Glassdoor). The company is consistently recognized by independent media outlets for its client excellence and has earned several “Best Workplaces” awards reflecting its commitment to DEI and the life and well-being of everyone at Horizon Media.
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