AdGreetz Partners with TikTok

AdGreetz, the industry's leading video personalization platform, today announced a partnership with TikTok, the social-networking service that is currently the most downloaded app in the world. The relationship extends TikTok's platform capabilities significantly, enabling advertisers globally to more-effectively communicate with users by producing, deploying and optimizing relevant, hyper-personalized content and messaging delivered in real time. "The world around us is changing daily and our societal needs are evolving on a constant basis," said Lorry Destainville, Marketing Partnerships Director at TikTok. "It is our responsibility at TikTok to meet those needs the best we can.  As we introduced marketing capabilities via the platform, partnering with AdGreetz made perfect sense. Their personalization platform has proven to be one of the most effective tools for advertisers to communicate specific messaging tailored to individual users in a scalable manner." "AdGreetz is excited to be joining forces with TikTok and empowering their advertisers to revolutionize the way they converse with customers going from one-size-fits-all generic ads to thousands (or even millions) of smart, data-driven, relevant, hyper-personalized messages that resonate with each individual recipient." said Eric Frankel, CEO/Founder at AdGreetz.

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Industry Leader Kenny Lau joins Perion as Chief Product Officer of its Advanced Advertiser Solutions

Business Wire | September 25, 2023

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Ad Networks

Tinuiti Named Premier Launch Partner for Microsoft Advertising Network For Retail

PR Newswire | October 12, 2023

Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named as a premier launch partner for Microsoft Advertising Network for retail. Now, retailers can launch a profitable retail media program quickly to generate incremental sales and unlock additional high-margin revenue with high-quality ads. The Microsoft Advertising Network for retail is also a great new opportunity for brand advertisers to generate incremental sales with their retail partners. Tinuiti brand clients have access to: Ready-built retail media ad supply. Access to a large high-intent shopper audience across Microsoft Advertising Network with co-sponsored product ads. Real-time reporting to see detailed SKU level performance data. We're excited to announce our partnership with Microsoft Retail Media to simplify how brands connect with more customers online by making the retail media activation process more efficient. The configuration closely mirrors a conventional Shopping campaign, while offering the additional capacity to optimize sales for our clients across multiple retailers and overseeing the listings of identical products on different platforms, said Evan Kirkpatrick, Vice President, Head of Shoppable Media at Tinuiti. Skai's omnichannel marketing platform will be the first third-party platform integrated into this new retail solution, offering advertisers additional flexibility into how they buy retail media ads and monitor media spending. Earlier this year, Tinuiti won two Microsoft Advertising Partner Awards — the Growth Media Division as Microsoft's Advertising Channel Partner of the Year, and the Search/Shoppable Media Division winning the Microsoft Advertising Client Partnership of the Year. These two accolades add to Tinuiti's list of Microsoft Partner Awards. Last year, Tinuiti took home Microsoft's two biggest awards: Global Agency of The Year and Agency Partner of the Year (Americas) — marking the first time any independent agency has ever done so. The Microsoft Advertising Network for retail allows both retailers and advertisers to engage with shoppers across their customer journey from awareness to purchase. It is available in the US only today. About Tinuiti Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with more than $3 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti's performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius. For more information visit http://www.tinuiti.com.

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Ad Tech and Martech

OpenX Teams up with Cedara to Become the First Adtech Platform to Deliver a Complete Programmatic Campaign Emissions Solution

Business Wire | October 05, 2023

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