Google | May 13, 2020
Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers. Brown, the monetized policy education lead at Google, goes over why policies are created, how they’re enforced, and how they help protect Google’s advertising ecosystem. When it comes to policy enforcement, some advertisers may think Google doesn’t go far enough, while publishers may think Google goes too far. Google aims to keep the needs of the entire industry in mind when creating and enforcing its monetization policies. The company constantly reviews its policies, and enforcement of those policies, in order to be fair and thorough.
PR Newswire | September 08, 2020
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty's In-Play™ format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising. Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay. Deeply integrated at game design level, In-Menu™ is an in-game advertising unit that brings performance-based, programmatic advertising to Adverty's range of seamless ad solutions. In-Menu™ enhances a highly innovative product suite that also includes Adverty's current In-Play™ format, which allows brands to take over billboards and other virtual outdoor sites within games.
EKC PR | February 01, 2021
Beverly Hills public relations, marketing and branding firm EKC PR signs technologically advanced digital advertising organization WOW Media to its list of customers.
WOW Media's enlightening digital bulletins are the first of its kind in the U.S., boasting splendidly brilliant and bright screens, controlled in excess of 500 times the pixels in a 4K TV. The displays present large number of weekly impressions and provide brands with new and exciting approaches to intensify their messaging.
Making significant waves in business, technology and real estate markets, WOW Media boasts a powerhouse client base list, which incorporates corporations like Disney, Amazon, Apple, Coca-Cola, McDonald's, HBO, Netflix, and more!
Elevating a brand's bottom line by delivering upscale and powerful interactive possibilities, WOW Media improves a client's exposure and financial effect, and raises revenue development for the city where the billboard is put.
As of now, the billboards are strategically situated in middle of streets and freeways in the hotspot city of Inglewood, CA close to Los Angeles, offering and conveying exceptional clearness and size, and making an IMAX-style seeing experience that brings digital OOH advertising.