Adobe’s New Partnership With Roku Will Help Advertisers Engage With 27 Million OTT Viewers

Adweek | March 26, 2019

Adobe and Roku will today unveil a partnership that gives advertisers the ability to more precisely target audiences on the streaming platform, a development that comes as trade bodies look to shore up measurement in the nascent space. The partnership will be fully unveiled later today at the Adobe Summit where presenters will go into detail on how marketers can now use elements of the Adobe Advertising Cloud to match their own audience data with Roku’s in a way that provides an unprecedented degree of targeting granularity for those eager to engage with the streaming provider’s 27 million viewers.

Spotlight

Why Advertise on A Connected TV? CONNECTED TV - The Future of TV is Already Happening and tablets, this is accelerating the shift in both media consumption and advertising budgets. Some 60% of U.S. households now own a Connected TV (CTV) data security, as well as streamline the digital-advertising supply chain. Why advertising on OTT connected TV devices is so effective. In a recent edition of the Deloitte Digital Democracy Survey, it was revealed that.

Spotlight

Why Advertise on A Connected TV? CONNECTED TV - The Future of TV is Already Happening and tablets, this is accelerating the shift in both media consumption and advertising budgets. Some 60% of U.S. households now own a Connected TV (CTV) data security, as well as streamline the digital-advertising supply chain. Why advertising on OTT connected TV devices is so effective. In a recent edition of the Deloitte Digital Democracy Survey, it was revealed that.

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AD NETWORKS

Meta Recreates Cannes in the Metaverse to Attract Advertisers

Meta | June 22, 2022

Nicola Mendelsohn of Meta is on Cloud Island in Cannes. Cloud Island is the name given to Meta's virtual Cannes, which was created as its major Metaverse marketing showcase at the ad festival, and where avatars can play volleyball or otherwise enjoy a digital version of the French Riviera. Mendelsohn, the company's global head of business solutions, has been showcasing Meta's foray into the metaverse for the past two years while leading the company's presence at Cannes. Because the festival was entirely virtual last year, Meta had to meet with brands in Horizon Worlds, the VR gaming app that is accessible through Meta Quest goggles and will soon be available on more platforms. “We’re building some different areas for people to be able to have an immersive experience on the Croisette,It’s really the place that people are coming together to push the boundaries on creativity,” Mendelsohn about Meta’s Cloud Island At Cannes, Meta is also talking about augmented reality, a more subtle digital layer that people could access via phone cameras and new computing glasses like the ones Meta designed with Ray-Ban and unveiled last year. AR is not only "doing a great job from a brand standpoint," according to Mendelsohn, but it's also pushing lower-funnel goals, such as bottom-line sales and other results brands need to show their marketing is moving the needle. Snap arrived in Cannes as an AR pioneer, demonstrating how the artistic side of augmented reality integrates with commerce. On Tuesday, Meta announced new partnerships with major brands, including guitar-maker Fender and Mini, the car company.

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ADVERTISER PLATFORMS

Sokal Becomes Agency of Record for New Sky Ford and Sky CJDR

Sokal, | August 30, 2021

Sokal, a distinguished leader in automobile advertising, recently signed as agency of record for Iowa based Sky Ford and Sky Chrysler, Jeep, Dodge, RAM. The recently acquired Junge Ford and Junge Chrysler Jeep Dodge RAM was named Sky Ford and Sky Chrysler Dodge Jeep RAM after being purchased by Alex Tovstanovsky. Both automotive stores are now under the umbrella of Sky Auto Mall which will feature a wide variety of outstanding new and pre-owned vehicles. “We’re rolling up our sleeves and ready to provide our top-notch creative services to these fine automotive dealerships,” commented Mark Sokal, Founder/Chairman of Sokal. “Our aim at Sokal is to generate the highest visibility for our clients through creative advertising strategies, including search engine optimizations, creating custom websites, integrating the highest quality graphic design, and so much more. We’re excitedly anticipating a profitable outcome for the Sky stores.” Starting immediately Sokal will provide digital, traditional, and group website services to both Sky Ford and Sky CJDR. Additionally, Sokal launched a new Sky Auto Mall website that will share inventory from both Sky Ford and Sky CJDR. Sky Auto Mall is located at 1001 Ford Lane in Center Point, Iowa. About Sokal: Headquartered in Raleigh N.C., Sokal is one of largest automotive advertising agencies in the country. The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

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Japan to Get Pinterest Ads

Pinterest | June 03, 2022

Pinterest ads now extend to Japan. It makes Japan the 31st ad market for Pinterest ads and the third in the Asia-Pacific region after Australia and New Zealand. Additionally, the platform’s partnership with Shopify will also extend to Japan. It will help Japanese merchants add product catalogs to Pinterest and run shopping ads. In a blog post, Pinterest country manager for Japan, Kei Narita, said that 8.7 million people in Japan use Pinterest every month and two out of five searches for purchase ideas when looking to buy something. Partners who are testing Pinterest ads in Japan include Cowcamo and Tsukuruba. Tsukuruba marketing team manager Akira Shikata said in the Pinterest blog post, “Pinterest ads helped us to reach our target users—those interested in renovating their homes. Ads also helped us expand our reach and exceed our target results.” Tsukuruba marketing team manager Akira Shikata said in the Pinterest blog post, “Pinterest ads helped us to reach our target users—those interested in renovating their homes. Ads also helped us expand our reach and exceed our target results.” Narita added, “Pinterest stands out as a positive environment where consumers come to find inspiration for what to do or buy next. We give businesses of all sizes an opportunity to connect with consumers early in their decision-making journey, and we’re proud to expand our global advertising program to Japan. Our advertisers play an incredible role in enabling Pinterest users to turn inspiration into action so that they can create a life they love, and we’re excited to enable Japanese businesses to now connect with our engaged audience through ads.”

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