Adobe’s New Partnership With Roku Will Help Advertisers Engage With 27 Million OTT Viewers

Adobe and Roku will today unveil a partnership that gives advertisers the ability to more precisely target audiences on the streaming platform, a development that comes as trade bodies look to shore up measurement in the nascent space. The partnership will be fully unveiled later today at the Adobe Summit where presenters will go into detail on how marketers can now use elements of the Adobe Advertising Cloud to match their own audience data with Roku’s in a way that provides an unprecedented degree of targeting granularity for those eager to engage with the streaming provider’s 27 million viewers.

Spotlight

Spotlight

Related News