AD TECH AND MARTECH
Sam’s Club | April 26, 2023
Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, announces the launch of its new partner program for Sam's Club Member Access Platform (MAP). MAP Partners Club connects advertisers with a certified network of agencies and technology providers to maximize campaign performance. MAP Partners Club launches with three technology partners — CommerceIQ, Pacvue and Skai — and two managed service partners — Flywheel and Stackline — with more to come.
MAP Partners Club makes it easy for advertisers to identify authorized partners who can help them plan, buy, optimize and scale their advertising campaigns. Through partners, advertisers can enhance their campaigns with bidding and budget optimization, day-parting, advanced analytics and insights and more.
"One of the pillars of our mission here at MAP is to make it 'Easy to Buy' for our advertisers," said Austin Leonard, Head of Sales, Sam’s Club Member Access Platform. "We know that our advertisers often work with multiple partners for media planning and execution across multiple networks and ad tech providers. Through MAP Partners Club, they can leverage world-class partners to integrate Sam’s Club advertising, providing one place to buy and assess performance of sponsored product campaigns — all while driving growth."
Advertisers and agencies who work with Sam's Club MAP can immediately buy sponsored products ads along with campaign-enhancing technologies provided by Commerce IQ, Pacvue and Skai, using a self-service interface. Additionally, for advertisers who prefer to work with a full-service agency for ad buys, they can immediately begin buying Sam’s Club MAP ads via Flywheel and Stackline. Additional partners and functionalities will be added to the program in the near future.
For partners, MAP Partners Club provides direct access to thousands of potential customers across the Sam’s Club spectrum of suppliers and advertisers. Once approved, partners in the program will be identified with easy-to-understand, color-coded badges — tech, agency and more — making it easy for advertisers to connect with and implement the partners they need.
MAP Partners Club adds new capabilities to the already powerful Sam’s Club MAP product suite, enhancing it for advertisers and partners — but most importantly, this will help deliver an improved ad experience for members, making the Sam’s Club shopping experience better than ever.
For more information, visit the MAP Partners Club homepage.
About Sam’s Club
Sam’s Club®️, a division of Walmart Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Now in its 40th year, Sam’s Club continues to redefine warehouse shopping with its highly curated assortment of high-quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & Go™️, Curbside Pickup and home delivery service in select markets. To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at SamsClub.com and interact with Sam's Club on Twitter, Facebook and Instagram and TikTok.
About Sam’s Club Member Access Platform At Sam’s Club, we are member obsessed. We lead with this obsession by offering a curated assortment of high-quality products at an incredible value. We lead with this obsession by providing our members with a multi-touchpoint experience, whether they are shopping our Clubs, on SamsClub.com, in-app or with Curbside Pickup and Delivery. We lead with this obsession every day.
We know our members want a shopping experience that is easy, convenient and personalized. And we know that our agencies, ad tech platforms, suppliers and marketers want to reach our members efficiently and effectively. With Sam’s Club Member Access Platform (MAP), our journey starts with our members. Next, we create and give partners experiences, tools and opportunities that help members discover new products at the time they need and want them.
MAP’s mission is to provide the most valuable and additive ads experience to our members. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes and our first-party data.
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ADVERTISER PLATFORMS
Business Wire | March 24, 2023
System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Supply Partner of the Year Americas for the second year in a row.
The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board. System1 has a longstanding relationship with Microsoft spanning over 8 years, and in 2022 worked closely with the Microsoft Bing team to implement telemetry across our network to help pave the way for future feature adoption as Microsoft continues to innovate.
“Winning the supply partner of the year award two years in a row is a validation of our team's commitment to excellence, innovation, and delivering exceptional value to our customers. We couldn't do this without the collaboration of our Microsoft partnership,” said Kerstin Gibson, Senior Vice President Strategic Partnerships, System1.
“Microsoft Advertising is delighted to show our appreciation and acknowledge System1’s deserved win with the Supply Partner of the Year, Americas award. The caliber of nominations this year was the best we have ever seen, and this makes our winners’ achievements all the more significant,” added Katherine Eills, Global Partner and Awards Lead, Microsoft Advertising.
About System1, Inc.
System1 combines best-in-class technology & data science to operate its advanced Responsive Acquisition Marketing Platform (RAMP). System1’s RAMP is omnichannel and omnivertical, and built for a privacy-centric world. RAMP enables the building of powerful brands across multiple consumer verticals, the development & growth of a suite of privacy-focused products, and the delivery of high-intent customers to advertising partners. For more information, visit www.system1.com.
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AD TECH AND MARTECH
PR Newswire | May 26, 2023
OneTrust, the market-defining leader for trust intelligence, is pleased to announce that Arshdeep Sood, Senior Solutions Engineer at OneTrust, has been named one of the 2023 Top Women in Media & Ad Tech by AdExchanger and AdMonsters. The annual awards recognize, celebrate, inspire, and bring together the women who are making an impact in the greater digital media and advertising technology community. Arshdeep, a passionate engineer and privacy expert, was named in the Tech Trailblazers category, which honors tech-focused women who are creating and improving ad tech and media products.
"It's an incredible privilege to be recognized among such talented and inspiring women," said Arshdeep Sood, Senior Solutions Engineer at OneTrust. "Women are still widely underrepresented in STEM roles like engineering, which makes the honor of Tech Trailblazer even more meaningful. Since the beginning of my career, I've devoted my passions to the dynamic realm of media and ad tech, focusing on trust and privacy-first experiences. Today, I'm proud to see my contributions propel innovation within the industry."
Arshdeep Sood, who holds a Master of Science in Electrical and Computer Engineering and a Management of Technology Certificate from the Georgia Institute of Technology, is committed to delivering privacy-centric consumer experiences. With a wealth of industry experience and IAPP credentials, including CIPP/E, CIPM, and Fellow in Privacy (FIP), she has become a recognized leader in the field. Arshdeep specializes in the AdTech market and has trained with IAB in the programmatic landscape. In her role, she works closely with customers to guide their privacy journeys and innovate solutions to best meet their needs. Arshdeep is also a strong advocate for diversity, equity, and inclusion (DE&I) and serves as the Chair of Employee Trust Groups (ETGs) at OneTrust.
"The Top Women in Media and Ad Tech Awards provide a platform to highlight the immense impact of women in the media and ad tech space. Their success has a lasting impact on their brands and markets; they are leaders, mentors, and change agents in the industry," said Bill Amstutz, Group Publisher of AdExchanger and AdMonsters. "We take great pride in celebrating their achievements."
About OneTrust
OneTrust is the trust intelligence cloud platform organizations use to transform trust from an abstract concept into a measurable competitive advantage. Organizations globally use OneTrust to enable the responsible use of data while protecting the privacy rights of individuals, implement and report on their cyber security program, make their social impact goals a reality, and create a speak up culture of trust. Over 14,000 customers use OneTrust's technology, including half of the Global 2,000. OneTrust currently ranks #24 on the Forbes Cloud 100 list of top private cloud companies in the world and employs over 2,000 people in regions across North America, South America, Asia, Europe, and Australia.
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