Adomni to Intersperse Curated Moving Image Artworks from Niio into the Digital out of Home Advertising Loop

Adomni | September 03, 2020

Adomni, is teaming up with Niio, the premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber's cartop advertising network, Uber OOH powered by Adomni, that launched this past February. "We saw a special opportunity to utilize captivating digital artworks to bring color, positive energy and creative inspiration to the huge audiences that Uber OOH reaches," said Adomni CEO, Jonathan Gudai. "Our selection of Niio was driven by their deep expertise in curating premium moving image artworks and their huge content library of more than 13,000 artworks of 4,000+ artists from around the world." From a marketer's perspective, the gallery quality Niio artworks provide a powerful way to increase performance KPIs such as ad recall and consumer attention.  "As consumers ourselves, we know first-hand about ad banner blindness," said Gudai. "By mixing cultural and commercial content, the advertiser's message gets a higher attention." The digital video artworks for this program will be curated and powered by Niio. Artists participating in the program will be commissioned and paid for their participation.

Spotlight

Ad blockers consist of software that has the ability to remove or mask adverts from a web page or mobile app. It appears that consumers love them, because the number of people installing ad blockers is growing at a significant rate, forcing brands to become more savvy when it comes to content that gets their message across.

Spotlight

Ad blockers consist of software that has the ability to remove or mask adverts from a web page or mobile app. It appears that consumers love them, because the number of people installing ad blockers is growing at a significant rate, forcing brands to become more savvy when it comes to content that gets their message across.

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