Adorama Teams Up with Marketing Architects to Launch Holiday Campaign, “Creative Ones”

With holiday shopping starting early and mostly online, Adorama recognized the opportunity to drive ecommerce sales by testing TV advertising. Today, they announced the launch of a holiday campaign, “Creative Ones.” Adorama tapped Marketing Architects to access Rapid Response TV, an offering that brought them from concept, to pretesting, to production, to market in just one month. The campaign celebrates creators and invites them to visit Adorama.com for a “Holiday Deal of the Day” featuring a variety of creative tools and tech. “At Adorama, we believe everyone is a creator,” said Gvansta Green, VP Marketing at Adorama. “Television will help us get the right equipment to more picture-takers, music-makers, and video creators this holiday season, so they can make triumphant work.” “We’re excited to be working with a brand like Adorama at such a historic time for ecommerce electronics,” said Marin Suska, VP Client Growth at Marketing Architects.

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