AdQuick raises $6M to conquer an advertising market Google and Facebook won’t

techcrunch | February 13, 2020

With Google and Facebook yielding massive control over the online ad market, leaving only scraps for other ad platforms, perhaps it was only natural that tech startups would take a step back and start to look for opportunities in selling billboards. AdQuick,  a marketplace for out of home (OOH) advertising, tells TechCrunch that it has closed a $6 million Series A led by Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and rapper Nas. The startup has now raised $9.4 million to date. AdQuick isn’t in the business of renting out advertising space they own. Like traditional channels, they connect the ad space owner with a buyer and take a commission on the purchase. Unlike some other channels, they’ve tried to inject the ad analytics of the web into the process so that buyers understand what they’re paying for impressions and can point brands to higher ROI locations where they might not have been looking.

Spotlight

From social media and mobile chat apps to websites, search engines, and email – it is without a doubt that the digital landscape has a lot of cost-effective channels to offer for the business industry. For almost 20 years, these digital channels have helped a lot of small- and medium-scale businesses to level the playing field with bigger brands; allowing them to engage and interact as well as resolve issues with their customers with unprecedented precision and speed.

Spotlight

From social media and mobile chat apps to websites, search engines, and email – it is without a doubt that the digital landscape has a lot of cost-effective channels to offer for the business industry. For almost 20 years, these digital channels have helped a lot of small- and medium-scale businesses to level the playing field with bigger brands; allowing them to engage and interact as well as resolve issues with their customers with unprecedented precision and speed.

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Radon Ads™ Launches New Advertising Agency for Radon Mitigation & Testing Professionals

Radon Ads™ | January 20, 2021

Radon Ads™ announces the authority launch of its administrations and site as an elite office for aiding Radon alleviation and testing experts showcase and advertise their nearby business online. Through the achievement of managing online advertising for one of the top radon moderation and testing organizations in the territory of Colorado, the proprietor of Radon Ads chose to open an office devoted to aiding radon contract based workers find new qualified clients. The organization is as of now anticipating their next radon client launch in the territory of Pennsylvania. Radon Ads utilizes demonstrated SEO systems, for example, building transformation improved sites and streamlining an organization's Google My Business profile for nearby pursuit. They additionally oversee Google Ads, and customers appreciate a devoted record supervisor for advertisement procedure, media purchases, and month to month execution reports. All with the upside of no advertisement spend commissions or long-term contracts. Because Radon Ads is serious about giving the most up-to-date data for their clients' sites, they're a pleased individual from AARST (American Association of Radon Scientists and Technologists).

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Adsquare to Offer Mobile-Powered Data and Insights for Mobile & OOH Advertising

Adsquare | September 07, 2021

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home campaigns. O2 Motion is a service that uses anonymised and aggregated data created by the O2 mobile phone network to offer insight into movement trends across the UK. As mobile devices connect to different masts, they create data footprints, which O2 can then anonymise, aggregate and extrapolate to gain a picture of how people are travelling, when they make journeys and which areas they visit.* Anonymised, aggregated insights from O2 Motion are now available within the Adsquare platform in the form of easy-to-activate segments, enhancing Adsquare’s Proximity Targeting and OOH Planning & Activation solutions in the UK. Adsquare’s own location based targeting solutions are actionable via pre bid API integrations in all relevant DSPs including Adform, Displayce, LoopMe, Scoota, Splicky, Hawk, The Trade Desk and Xandr. Adsquare’s technology already enriches mobile devices’ or DOOH screens’ geo-locations with spatial data in real-time (with lat/long geo-locations sent in the bid request by the supply side). The company is now overlaying this information with historic, anonymised and aggregated crowd movement data from O2 Motion. This data is turned into insights that can help advertisers look at the past, evaluate the present and predict future trends. In other words, advertisers benefit from a better understanding of customer behaviour and profiles at a site level – all governed by strict data privacy and security processes that are GDPR compliant. Tom Laband, CEO & co-founder of Adsquare, says: “Offering privacy-first and high quality data to marketers is the number one priority for Adsquare. We’re proud to be working with O2 Motion which provides unique insight at scale into anonymised, aggregated crowd movement trends across the UK.” *Data insights from O2 Motion never allow identification or mapping of individuals and operate within strict privacy guidelines.

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Musk Puts the Twitter Takeover On Hold

Twitter | May 17, 2022

Elon Musk, the richest man in the world, has put a halt on his acquisition of Twitter due to recent announcements from the company about the prevalence of spam and bot accounts on the platform. Nearly two weeks ago, Twitter released a report which stated that fake accounts on the platform made up less than 5 percent of daily users. The information lacked rigidity to support the claims, and it seemed flexible in its assessment, which became a turn-off for Musk.On this premise, Musk tweeted, "Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than 5% of users" Twitter also hinted at taking this report with a pinch of salt, as it stated, "The actual number of false or spam accounts could be higher than we have estimated. We are continually seeking to improve our ability to estimate the total number of spam accounts" Musk claims himself as a "free speech absolutist and offered $44billion to takeover twitter on April 25th. Musk's purchase was expected to lead to a renewed focus on personal verification and a crackdown on bot accounts. To verify a user's identity on Twitter, Tesla CEO Elon Musk wants them to go through a more rigorous process than simply providing an email or phone number. This would prevent the prevalence of spambots on the platform, and the authorities will be able to act on the violators of the speech laws. Twitter's stock was initially down more than 20% in pre-market trade following the announcement, but the stock regained slightly. In his second tweet, Musk stated that he is "still committed to acquisition" two hours after his first one.

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