Microsoft | August 20, 2020
MGID, the global pioneer in native advertising, today announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID's commitment to working with news aggregators that are responsible for quality content in the fight against fake news.Through the deal, MGID will gain access to Microsoft's native placements across its news outlets in major markets including the US, Asia-Pacific, Europe and MENA in their associated languages, enabling MGID to offer expanded reach for advertisers across vast news audiences. This agreement covers Microsoft's full news suite of more than 1,200 publishers — representing over 4,500 of the world's most popular brands — and a global audience of almost half a billion monthly readers.The partnership will also enable MGID and Microsoft to accelerate their shared commitment to promoting quality digital content. MGID'S user-centric approach ensures publishers remain in complete control of their audiences and monetization; allowing them to choose from a variety of ad formats, placements and yield-optimization models. Combined with Microsoft's reader-activated customization — for news layout, sources, topics and stories — MGID's versatile ads will produce a highly personalized news experience that drives success for both advertisers and publishers.
AdQuick.com | November 11, 2020
AdQuick.com, the North American pioneer in out-of-home promoting programming, declared the launch of AdQuick Self-Service, another contribution that gives people, sponsors and their offices admittance to countless bits of out-of-home media through a natural guide based, UI and online business style checkout. By smoothing out complicated work processes, AdQuick Self-Service enables clients to rapidly add out-of-home media to balance their omni-channel crusades.
"While today's world feels uncertain, our mission at AdQuick remains the same. We want to make out-of-home advertising easy for everyone," said Chris Gadek, head of growth at AdQuick. "At a time when our customers are looking for every opportunity to shave time off their media planning cycles or make a statement with OOH advertising, AdQuick Self-Service is here to help, while driving additional revenue to our media owner partners."
To launch an out-of-home advertising campaign, clients essentially explore to their ideal market, add the media they need to book to truck, input their installment subtleties, and transfer their plan resources for the stage. From that point, plan resources are directed to the AdQuick.com media proprietor accomplices for endorsement. When affirmed, clients get notice that their mission is all set live.
"Whether the user is a small business owner targeting the area surrounding their physical location, or an agency targeting multiple cities on behalf of a client, AdQuick's Self-Service makes buying OOH advertising easy and accessible for all," said Gadek.
As the publicizing business keeps on advancing because of COVID-19, AdQuick.com is organizing building arrangements and highlights to quicken out-of-home promoting's unavoidable computerized change.
In June, AdQuick.com launched a Programmatic DSP for Digital out-of-home (DOOH) media close by an industry first continuous attribution dashboard for out-of-home promoting efforts. AdQuick Self-Service is the following advancement in the company's assisted item guide the same number of brands and organizations keep on putting resources into out-of-home media arrangements that organize value straightforwardness, speed of execution, and mission quantifiability.
About AdQuick, Inc.
AdQuick.com is the easiest way to purchase and measure outdoor advertising and is building the operating system to bring the OOH industry online. It is the first company to allow anyone to complete the full cycle of booking outdoor ads online, and connects advertisers and agencies to OOH media owners anywhere in the U.S. and abroad. Founded in Los Angeles in 2016 by former Instacart executives, AdQuick.com's mission is to make OOH advertising more transparent, easier and effective through advanced machine learning-driven, high-touch campaign building technology. AdQuick.com was named in the top ten Best Places to Work in 2020 by Los Angeles Business Journal and is currently available in the US, Canada, UK, Germany, Australia and 12 other countries.
YouTube | November 24, 2020
YouTube creators are fuming over a change to the site's terms of service stating ads will be shown on channels that haven’t opted into monetization
It's not simply the advertising that isn't agreeing with makers, it's YouTube's decision not to pay non-monetized channels for serving ads.
Customarily, creators would need to join the YouTube Partner Program to permit ads to be served on their channel.
The principle advantage of selecting in to serving ads is revenue sharing. Numerous creators publish on YouTube to earn a side income, while others make entire living on the site.
Non-monetized channels won't have the opportunity to earn any amount of money when YouTube begins displaying ads on their channel.