ADVERTISER CAMPAIGN MANAGEMENT
Boatim | January 28, 2021
Boatim Inc., an data-driven, online marketplace center for buying and selling boats and yachts anywhere on the world, presents its new digital brand advertising campaign. The campaign addresses to the worldwide boating community as a component of the progressing boating boom, initially catalyzed by the pandemic a year ago. Demand keeps on developing this year as basic requirements remain: COVID-free activities that give a break from stress, and all things being equal, give fun and exercise, such as being out on the water—particularly in the upcoming year's summer season 2021.
"Boating has always meant freedom and independence. But especially now for first-time boat buyers, who'd never considered buying a boat. A new generation of captains are now getting immersed in the seafaring culture", says Patrick Burkert, Boatim's Chief Marketing Officer. Boatim will publish the campaign in February on all major digital advertising networks, as well as social media marketing channels including YouTube, Instagram, and Facebook. For the US and European rollout, the brand will initially run on a wide array of both established and new social networks and media channels, with a variety of programming, subsequently optimizing to those that perform the best.
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ADVERTISER CAMPAIGN MANAGEMENT
TikTok | May 06, 2022
TikTok, a short video platform, introduces TikTok Pulse for advertisers, offering premium positioning to the brands in the 'For you' section.
TikTok has been a real help for brands to participate in and capitalize on gen Z trends. Advertisers get the opportunity to be creative on the platform and engage with much diverse audience.
TikTok has announced TikTok Pulse ahead of its 2022 IAB NewFronts presentation. A new contextual advertising solution assures businesses' adverts appear next to the top 4% of TikTok videos. In addition, the solution will be the first ad product featuring a revenue share with creators.
"Creators and publishers with at least 100k followers will be eligible in the initial stage of this programme. We are focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok," the company said in a blogpost.
"Creators and publishers with at least 100k followers will be eligible in the initial stage of this programme. We are focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok," the company said in a blogpost.
TikTok Pulse will offer 12 categories to brands, including beauty, cooking, fashion and gaming.
TikTok Pulse also promises the placement of the ads with the highest level of relevancy.
"…inventory filter ensures that TikTok Pulse ads are running adjacent to verified content with our highest level of brand suitability applied on the platform. Additional post campaign measurement tools such as third party brand suitability and viewability verification provide advertisers the opportunity and transparency to analyze and understand the impact of their campaigns.", TikTok said in its blogpost.
In the initial stages, TikTok pulse will be offered to the creators and publishers with at least 100,000 followers.
"Creators and publishers with at least 100k followers will be eligible in the initial stage of this program. We're focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we've committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse.", from TikTok Blogpost.
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AD NETWORKS
T-Mobile | January 13, 2022
T-Mobile (NASDAQ: TMUS) today announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.
Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way to reach consumers, and its impact is growing rapidly. Octopus’s rideshare network enables brands to execute comprehensive geotargeted campaigns across a range of highly engaged consumers. And beyond the rideshare network, this acquisition will connect T-Mobile’s Marketing Solutions group with big brands, like current Octopus clients Audible, Fox Entertainment, Philo and many more.
“Octopus allows us to highlight our library of rich media content and drive awareness amongst a younger and tech savvy demographic. We’ve seen engagement rates over 3.5% and QR codes convert extremely well given the captive rideshare environment” said Matt Stein, Head of Brand & Creative Strategy at Philo.
Moving forward, devices used by drivers in the rideshare network will be powered by T-Mobile’s network, connecting thousands of drivers across the country to the Un-carrier experience.
“With this move, we’re expanding our toolkit for marketers, meeting the needs of advertisers and empowering brands to better connect with consumers, beyond linear and traditional digital channels” said Mike Peralta, VP and GM of Marketing Solutions, a division of T-Mobile. “As the Un-carrier, we’re committed to disrupting the ad tech space. We’re making good on that commitment through innovative solutions, like Octopus.”
We’re thrilled to join the T-Mobile team on their mission to provide better results for marketers and better experiences for consumers. Our rideshare technology will unlock massive opportunities for brands working with Marketing Solutions.”
Cherian Thomas, Co-Founder and CEO of Octopus Interactive.
In the U.S., out-of-home advertising spend increased by nearly forty percent in the second quarter of 2021, and digital-out-of-home ad spend in particular increased by nearly eighty percent over the same time. In just the last quarter, the Octopus network of drivers grew by thirty five percent. Now brands can reach over 5 million unique riders per month on the Octopus platform. But it’s not only great for marketers. It enhances the riders’ experience too – delivering interactive games, prizes, premium video and infotainment curated specifically for Uber and Lyft audiences.
About T-Mobile US, Inc.
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint.
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