AdScribe supports Publitalia ’80 for HbbTV advertising launch

AdScribe | June 20, 2019

Targeted advertising is to be presented to Italian viewers that have compatible HbbTV devices. The service is being launched by Publitalia ’80, the advertising sales house of Mediaset, and is being powered by the Zenterio subsidiary AdScribe. Campaigns are built and managed using Engage Studio, AdScribe’s HbbTV authoring tool. “Partnering with Publitalia ’80 is further proof that our efforts are going in the right direction and that our Engage Studio platform is well-positioned within the next-gen TV ecosystem,” said Donal O’Connor, CEO at AdScribe. “Interactive advertising is already a reality for broadcasters, creating new ways to keep and increase viewers’ engagement and offering publishers and brands digital-like formats to promote their products on the TV screen.”

Spotlight

In the first ever whitepaper, the Future Trends Council cast our minds into the future and considered the ‘Living room of 2015’, with a real focus on tomorrow’s futuristic ‘multiscreen environment’. Fast forward to today, and each household owns 7.4 connected devices, according to the latest YouGov data on behalf of the IAB. This trend of multiscreen is indeed both the present and the future, but where can multiscreen take us next? The answer is wearables.

Spotlight

In the first ever whitepaper, the Future Trends Council cast our minds into the future and considered the ‘Living room of 2015’, with a real focus on tomorrow’s futuristic ‘multiscreen environment’. Fast forward to today, and each household owns 7.4 connected devices, according to the latest YouGov data on behalf of the IAB. This trend of multiscreen is indeed both the present and the future, but where can multiscreen take us next? The answer is wearables.

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