AdScribe supports Publitalia ’80 for HbbTV advertising launch

AdScribe | June 20, 2019

Targeted advertising is to be presented to Italian viewers that have compatible HbbTV devices. The service is being launched by Publitalia ’80, the advertising sales house of Mediaset, and is being powered by the Zenterio subsidiary AdScribe. Campaigns are built and managed using Engage Studio, AdScribe’s HbbTV authoring tool. “Partnering with Publitalia ’80 is further proof that our efforts are going in the right direction and that our Engage Studio platform is well-positioned within the next-gen TV ecosystem,” said Donal O’Connor, CEO at AdScribe. “Interactive advertising is already a reality for broadcasters, creating new ways to keep and increase viewers’ engagement and offering publishers and brands digital-like formats to promote their products on the TV screen.”

Spotlight

Facebook is one of the most effective ways for small businesses to advertise online, though it didn’t necessarily start out that way. Through the years and through many advancements, Facebook has grown from a simple college-focused social network into the massive worldwide platform that businesses use to connect to potential customers every day.

Spotlight

Facebook is one of the most effective ways for small businesses to advertise online, though it didn’t necessarily start out that way. Through the years and through many advancements, Facebook has grown from a simple college-focused social network into the massive worldwide platform that businesses use to connect to potential customers every day.

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AD TECH AND MARTECH

David Bell, Former Interpublic CEO, Joins the Ad.net Board of Directors

Ad.net | August 08, 2022

Ad.net, the ad technology leader in engaging users at their moment of maximum intent, today announced the appointment of David Bell to the company’s board of directors. Bell brings his expertise in technology, media, marketing, and publishing, having spent his career advising the world’s largest advertisers and technology companies as they’ve scaled their businesses. Bell has over 40 years of advertising industry experience, having led as CEO for the renowned Bozell Worldwide, True North Communications, and The Interpublic Group. He is Founder Chairman of Gyro, the largest independent global creative agency dedicated exclusively to business-to-business marketing, as an independent director of Madison Logic, the leader in account-based marketing, on the boards of dstillery, Creative Realities, and Kin and Carta plc. Notably, he served as senior advisor to AOL during its IPO, sale to Verizon and acquisition of Yahoo. Mr. Bell was inducted into the Advertising Hall of Fame in 2007. “Our industry-leading advertising and ecommerce technology provides advertisers with a platform to exceed their customer acquisition goals while providing extraordinary value to our publishing partners,” said Ad.net CEO, Jon Waterman. “Our industry-leading advertising and ecommerce technology provides advertisers with a platform to exceed their customer acquisition goals while providing extraordinary value to our publishing partners,” said Ad.net CEO, Jon Waterman. “With David’s leadership and guidance, we are supremely positioned to develop strategies to help advertisers hit their return on ad spend goals at scale, and publishers’ incremental monetization performance.” “Ad.net operates at the intersection of intent and audience, an area that is becoming increasingly important to advertisers looking to build diversified customer acquisition strategies,” said Bell. “Ad.net is fulfilling an important need in the ad tech industry. I’m excited to be helping it scale.” About Ad.net Ad.net is the intent marketplace outside of Google and Bing where brands acquire new customers online. Ad.net provides a performance-driven approach to reaching the right customers throughout their purchase journeys. Founder led since 2001, the company is headquartered in Los Angeles, California.

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ADVERTISER PLATFORMS

Camelot Selects OneView by Roku to Help Small-And-Medium Businesses Expand into TV Streaming Advertising

Camelot, Roku, Inc. | September 12, 2022

Camelot Strategic Marketing & Media and Roku (Nasdaq: ROKU) announced today that Camelot is the first agency to join a new certified partner program to use OneView to help small and medium-sized businesses (SMBs) accelerate investment in TV streaming advertising. As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s #1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals. SMBs are looking for fresh marketing channels as cookies and mobile IDs become less available. Today, 47% of SMBs say they intend to increase spend in TV streaming in the next 12 months**. TV streaming advertising offers the personalization, optimization, and performance to help SMBs succeed. On Roku, 53 percent of users say that they prefer shopping at local, independent stores***. OneView is the ad platform built for TV streaming. Brands use OneView to set up, optimize, and measure their ad campaigns. In a world where all TV ads will be automated, OneView offers software with data, machine learning, and measurement to reach more streamers wherever they are – Roku, other TV streaming platforms, desktop, mobile, and more. Marketers choose OneView because it is the only ad buying platform with Roku data and with new ad experiences that go beyond the traditional TV spot. With more than 63 million active accounts globally as of Q2, 2022, Roku has the scale and accuracy to help businesses move products off the shelf efficiently. “We’re thrilled to enhance our longstanding partnership with Roku to bring SMBs the benefits of TV streaming,” said Sam Bloom, CEO of Camelot Strategic Marketing & Media. “We’re thrilled to enhance our longstanding partnership with Roku to bring SMBs the benefits of TV streaming,” said Sam Bloom, CEO of Camelot Strategic Marketing & Media. “Camelot prides itself on building fact-based, insights-driven programs for our clients, which is why we chose OneView to deliver the best TV ad experience.” “For the past six years, Camelot has been a key strategic partner with Roku and demonstrated operational excellence in OneView,” said Tommy Burk, Senior Director, OneView. “We’re excited to entrust Camelot to help a broader set of advertisers accelerate the shift to TV streaming.” Camelot was the first agency to certify its traders on OneView for its Fortune 500 clients. The agency was also a launch partner with Roku’s clean room, a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data for their advertising. To get started with Camelot today, visit https://go.roku.com/hQaMuxcQ1 About Camelot Trailblazing through 40 years in the media and marketing industry, Camelot Strategic Marketing & Media is a Dallas-based independent agency with 150 employees in cities across the U.S. – including New York, Los Angeles and Baltimore. We partner with intellectually curious, want-to-get smarter leaders from the world’s biggest brands – from TurboTax to Whole Foods to Michaels – to provide media-agnostic, transparent, insight-driven media and marketing strategy and execution that drives stellar results. www.camelotsmm.com About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A. This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, features and functionality of the OneView platform; trends in TV streaming and advertising spend; and the features, benefits, growth and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2021 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2022. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

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AD NETWORKS,ADVERTISER CAMPAIGN MANAGEMENT

NBCUniversal’s Peacock Makes $1 Billion in Upfront Ad Sales

NBCUniversal's Peacock | July 01, 2022

NBCUniversal's Peacock streamer made $1 billion in ad sales during its upfront ad negotiations, with total digital and streaming sales up 20% from last year, according to the media conglomerate, which confirmed today that it had concluded its upfront negotiations. NBCU is the latest media company to announce the end of its upfront season, capping off a season in which many marketers frequently adjusted budgets to account for market uncertainty caused by various economic factors such as the war in Ukraine, a potential recession, and inflation, among others. Even so, NBCUniversal reported its highest digital and streaming intake to date, as well as the highest-grossing upfront since Comcast completed its acquisition of NBCUniversal in 2013. Last year, the company announced that it had secured $500 million in commitments for its streamer Peacock. This year, the streamer more than doubled its commitments. According to NBCU, pharmaceuticals was one of the strongest categories in the upfronts, with a nearly 40% increase above all other industries, closely followed by a 30% increase in travel spending. NBCU also reported a 30% increase in advanced advertising deals, which are data-driven deals that allow brands to target audiences beyond the traditional age and gender demographics. The company reported a 20% increase in broadcast entertainment, the NFL, and multicultural segments, owing to Hispanic rights to the 2022 FIFA World Cup. According to a source close to the situation, the company's volume this year surpassed that of last year for the first time in its history.

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