ADVERTISER PLATFORMS

Adsonica Registers With IAB Europe Transparency and Consent Framework

Adsonica, IAB Europe | October 06, 2021

Adsonica, the leading audio display advertising solution, announced its approved status as the latest vendor to join IAB Europe's Transparency & Consent Framework (TCF) and its Global Vendor List (GVL). By joining the TCF, Adsonica provides clients with independent assurance that it operates to the highest standards of data protection across audio display ad measurement.

The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU's General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user's device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.

The Framework was developed by IAB Europe in collaboration with organizations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices.

The Adsonica application does not collect any personal data or apply cookies – only aggregating anonymous ad measurement data for reporting purposes.

"We designed our analytics capability in concert with enterprise data platform provider Aqfer ensuring that we delivered the highest standards of information security and data privacy, Becoming a registered member of the IAB Europe's TCF was an essential commitment to providing transparency and consent for all parties in the audio display advertising ecosystem."

said William Agush, CEO and Founder of Adsonica.

Parties interested in joining the Framework to give audiences full visibility and control over who can process their data in connection with advertising.

About Adsonica
Adsonica is the leading audio display ad creation solution that allow marketers to combine traditional display advertising with the storytelling power of sound. With no coding, audio tags or third-party players, the company's patented technology offers a better experience for both advertisers and consumers and delivers incremental lift of 50% or more.

About IAB Europe Transparency and Consent Framework
IAB Europe is the European-level association for the digital marketing
and advertising ecosystem. Through its membership of National IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programs that enable the business to thrive in the European market.

Transparency and Consent Framework or (TCF) was launched after an extensive industry consultation with IAB Europe and IAB Tech Lab members and the broader digital advertising industry in order to provide a unified GDPR consent solution to comply with privacy laws across Europe.

Spotlight

Media Smart presents "What does the ad say?" helping kids and parents to get smart about the ads they see online. Want to learn more about advertising? For resources for teachers and parents, go to http://www.mediasmart.uk.com.

Spotlight

Media Smart presents "What does the ad say?" helping kids and parents to get smart about the ads they see online. Want to learn more about advertising? For resources for teachers and parents, go to http://www.mediasmart.uk.com.

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AD NETWORKS

Triton Digital Unveils Podcast Advertising Effectiveness Study for India

Triton Digital, Vtion Digital Analytics | September 06, 2022

Triton Digital®, the global technology and services provider to the digital audio and podcast industry, today released the results of their Podcast Advertising Effectiveness Study commissioned with VTION Digital Analytics, a leading digital consumer behavior intelligence platform. VTION provides Android smartphone based real time behavioural data from a representative panel of consumers, using patented technology. The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall. According to the study, on average audio content consumers in India listen to podcasts three to four times per week. In metro cities this rate is even greater, with 70% of respondents listening to podcasts weekly and 30% listening daily. “As a rapidly growing medium in India, podcasts continue to gain significant attention in the Indian market,” said Aditya Summanwar, Director of Market Development, Triton Digital. “Our study further demonstrates a high brand recall in the region and willingness to receive additional advertisements, setting the medium up for a long future of success.” Additional key findings include: Podcast Listeners are Willing to Listen to Ads. In fact, of the respondents who have reported ever hearing a podcast ad, 42% had no issues with hearing ads in the middle of podcasts that are free. Advertisements Often Lead to Purchases. Eighty percent of listeners who have heard of a product are interested in learning more about it, with 29% claiming to have bought the product they heard advertised. Podcast Ads Grab Attention. Forty percent of listeners state that ads in between podcasts ‘always’ or ‘often’ capture their attention, with 40% of these listeners saying they trust these advertisements. “We are grateful to be commissioned by Triton Digital to study the state of podcast listening in India and measure the effectiveness of podcast advertising in the region,” said Manoj Dawane, Chief Executive Officer, VTION Digital Analytics. “Podcasts are clearly becoming a popular medium in India. It is great to see listeners respond positively to podcast advertisements as well.” “We are grateful to be commissioned by Triton Digital to study the state of podcast listening in India and measure the effectiveness of podcast advertising in the region,” said Manoj Dawane, Chief Executive Officer, VTION Digital Analytics. The report surveyed 354 VTION panelists who defined themselves as podcast listeners between August 1 and August 7, 2022. Triton Digital will be sharing these results at Radiodays Asia, September 6 and 7 in Kuala Lumpur, Malaysia. To download the full report, please visit: https://info.tritondigital.com/podcast-advertising-effectiveness-survey About Triton Digital Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com. About Vtion Digital Analytics VTION’s data-driven culture, strong technology leadership and scalable architecture has made the company a strong player within the fast-growing SaaS based digital analytics/digital advertising sector. With a 40,000+ strong consumer panel, statistically representing over 224 million Android smartphone users in 17 states of India, VTION platform generates more than 20 million unique events every day and is used by marquee brands for sharper segmentation and efficient campaign activation. VTION’s app measures usage, content consumption, ads exposed on social media & online video and selected ecommerce clickstreams of panelists on all digital platforms in the Android ecosystem. With more than 200,000 downloads of their app from the Google Play Store so far, VTION is on a strong path to become an intelligent MarTech company in the cookie-less world of tomorrow. VTION has a patented tech framework that captures events from a smart device and sends out to a back end for analysis in real time. The USP of VTION lies in the fact that it is privacy-safe, has complete opt-in from the consumer; the behavioural data provided is significantly accurate and is completely scalable across geographies and Android devices. For more information visit: www.vtion.in

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PROGRAMMATIC ADVERTISING

IAB Europe Announces Results of its Annual Attitudes to Programmatic Research

IAB Europe | October 03, 2022

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark and helpful insight to show how programmatic advertising attitudes, adoption and strategies are evolving. This year the study tripled in responses with over 1000 industry professionals taking part across 29 markets in Europe. The respondents represent four stakeholder groups – advertisers, agencies, publishers, and ad tech vendors – to ascertain the views and directions from the entire ecosystem. More than half of the respondents across advertisers, agencies and publishers manage annual advertising budgets of €1m or above. Nick Welch, Head of EMEA Programmatic Sales at IAS and Programmatic Trading Committee Chair at IAB Europe said: The “Attitudes to Programmatic Advertising 2022 Study’ serves as an important annual benchmark towards programmatic strategies in digital advertising. The widening of the research shows its focus across various players in the industry from multiple markets. We’re grateful for all the respondents to the study and helping set the agenda for the coming 12 months. Even amongst the backdrop of tightening budgets and further media scrutiny, it’s encouraging to see that investment in programmatic is likely to increase. Alongside this, we’re witnessing tremendous appetite across growing environments such as CTV and audio. 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Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.

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ADVERTISER CAMPAIGN MANAGEMENT,BRAND MARKETING

Fiverr Makes a Move into the Advertising Industry with Togetherr™, a New Platform Designed to Change the Way Top Brands and World class creative

Fiverr | July 06, 2022

Togetherr™, a new platform for building world-class creative teams and connecting them with leading global brands and agencies, launches today. The platform, designed and built by Fiverr (NYSE: FVRR), and backed by industry-leading visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent. These teams will be curated and matched to support brands and agencies on specific projects and campaigns. The advertising world has gone through massive changes in the last few decades. The emergence of new digital platforms, the fragmentation of media, the rise of tech giants, e-commerce, and science-based marketing, all dramatically influenced the relationships between brands and agencies. It has also now influenced the way creatives feel working for agencies which ultimately impacts the outcomes of marketing and advertising campaigns. Clients, creatives and agencies are now looking for better ways of working. “Long before the pandemic, our industry was stuck in a rut, slowly choking the creative energy and ambition that once defined our industry, The agency-of-record (AOR) model, based on hefty retainers, bloated head-counts, overheads, and complex processes, is not meeting today’s client needs. Clients need a lot more for less, and faster. Trying to meet these needs without changing our industry's complex system resulted in broken spirits, lack of bravery, lack of excitement, and short-termism. We lost our creative icons, our magicians, our storytellers. Creatives were driven out of our industry, and clients are now looking for them elsewhere. The last two years taught our clients that they can find creativity elsewhere, and produce campaigns better and faster.” -Amir Guy, Togetherr’s General Manager. 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