AD NETWORKS

AdTonos Brings Real-Time Interactivity to Live Radio with New Offering: YoursTruly

AdTonos | December 07, 2020

AdTonos, a leading force in audio-centric advertising technology, has carried continuous intelligence to live radio with its new contribution: YoursTruly. The creative innovation permits advertisers to reach at audience members through keen speakers with drawing in two-manner, voice-based interchanges, conveyed over Octave's huge arrangement of business radio broadcasts.

YoursTruly was developed to understand the huge and quickly developing capability of native audio advertisement experiences. Practically speaking, an advertisement highlighting a cooperation trigger is embedded into a promotion break, when communicated, audience members can respond to the advertisement with a straightforward voice order to draw in the voice colleague and complete an ideal activity prior to being gotten back to the live radio broadcast.

The YoursTruly technology was appeared through an advertisement campaign that Omnicom Media Group's PHD arranged and conveyed for Audi and focused on London's business radio broadcasts in an overall first — including Absolute Radio, Kiss Radio and Magic Radio. Audience members could undoubtedly book test drives for the brand's most recent model through voice-enactment on their shrewd speakers. The mission likewise bridled shrewd geolocation innovation to help audience members select their closest dealership.

Spotlight

It seems like just yesterday we published our annual Digital Trends report, diving into the opportunities of the new year. But now, as we continue moving into 2023, it’s time to stop reading about trends and start putting them to the test. This short guide is the first in our new series, designed to help you take a closer look a

Spotlight

It seems like just yesterday we published our annual Digital Trends report, diving into the opportunities of the new year. But now, as we continue moving into 2023, it’s time to stop reading about trends and start putting them to the test. This short guide is the first in our new series, designed to help you take a closer look a

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ADVERTISER PLATFORMS

Nearly Two-Thirds of Gamers Spend At Least Two Hours a Week Watching Free Ad-Supported Streaming

Business Wire | April 24, 2023

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today released the findings of a new study that found that gamers are more likely to watch free, ad-supported streaming (FAST) than all CTV owners, with nearly two-thirds of gamers spending at least two hours a week streaming via FASTs. Additionally, gamers subscribe to the most subscription streaming services, at a higher rate than CTV owners, over-indexing on Discovery+, Apple TV+, Peacock and Paramount+. In terms of how they consume the content, only about 23% stream through their gaming console while the majority (55%) stream through their smart TV apps. LG Ad Solutions surveyed more than 700 consumers who owned a connected TV and played console games in March 2023 to explore trends and behaviors related to CTV consumption among U.S. gamers. The study, titled “The Connected Gamer,” also found: The LG Gamer can be easily reached via the TV screen: 78% of LG TV users play video games once a week with 1 in 5 playing every day. 93% of LG Gamers use FAST apps, with 67% actually preferring them. 49% of LG gamers learn about new games via TV/streaming. Women in gaming: Of women who play video games on any connected TV or device, 1 in 5 play every day, with 67% spending 4+ hours gaming per week. In terms of streaming habits, 61% of female gamers prefer streaming free video content with ads, and 45% pay more attention to ads while streaming compared to ads on cable/satellite TV. When it comes to discovering new games, 39% of female gamers find them through TV/streaming. New game discovery: Almost half (42%) of gamers cite streaming ads as a way they discover new games. The majority of CTV owners play video games: 68% of connected TV owners play video games, with 71% playing on mobile devices and 64% using consoles. 25% play on a daily basis, with the average gaming session lasting between 30 minutes and two hours. On average, 30% of gamers play 4-7 hours per week. The second screen opportunity: Gamers are more likely to multitask while watching TV than the average CTV owner, with 53% playing games and 50% shopping while streaming. Gaming is a social activity: 40% of gamers with children play with their kids 1 to 3 times a week and 2 in 5 of all gamers frequently or always play via local co-op on the same console in the same room. Gamers require personalization and relevancy: 80% of gamers prefer seeing ads relevant to their interests, compared to 73% of all CTV users. Similarly, they are more likely to prefer seeing ads that are relevant to the streaming content they are watching (76%) than the average CTV user (63%). Gaming goes beyond young adulthood: The generations with the largest percentage of console gamers are 30-44 (79%), followed by 18-29 (74%) and 45-60 (63%). Older generations also enjoy gaming as 32% of those 60+ play console games. “Gaming is now a cultural mainstay of consumers, and our latest data shows that CTV is a must-have channel for advertisers looking to reach this large, diverse, and highly engaged audience,” said Tony Marlow, CMO of LG Ad Solutions. "Consumers of all ages spend a significant amount of time with video games on a daily basis, and over index on ad-supported streaming. Gamers have a high propensity to buy, and are keenly aware of relevant streaming ads, so brands have an opportunity to create meaningful connections with precise targeting and creative strategies when connecting with this audience.” For more information on LG Ad Solutions and to download the full study, visit: https://lgads.tv/resource/connected-gamer About LG Ad Solutions LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.

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ADVERTISER PLATFORMS

Identity Resolution and Contextual Targeting Rank Highest Priority in Newly Released Publisher Study from InMobi Publisher Insight Survey

Business Wire | March 30, 2023

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, released a Publisher Insights Study to better understand publishers’ priorities in the ever-evolving landscape with 65% of respondents saying their key focus area for 2023 is identity resolution and contextual targeting. With Apple’s AppTrackingTransparency (ATT) in place and Google’s Android Privacy Sandbox on the horizon, the need for a ‘single view’ of the customer is paramount for publishers and advertisers alike. Publishers are seeking identity resolution functionalities to create targetable profiles that they can monetize. Publishers also prefer contextual targeting over behavioural targeting to offer advertisers relevant audiences without relying on an identifier. Closely tied to identity, audience insights and data enrichment are also key focus areas for publishers with more than 75% of respondents rating them their highest priority. As publishers now have greater control over first-party data, they are keen to monetize their audiences and unlock new audience segments by enriching their first-party data with the scale of third-party data to create a larger potential pool. Publishers also plan to prioritize user acquisition, cross-app promotions as well as new and unique formats in 2023, with over 50% of respondents rating those as their top focus areas. Unique ad formats include native ads and app-open ads (launched by Google). “Beyond ad monetization, publishers are looking for features to help them understand and unlock the potential of their user data in a privacy-first universe,” says Todd Rose, Senior Vice President of Addressability Solutions at InMobi. “This will help them better navigate the ever-changing ad tech and consumer privacy landscape.” About InMobi InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform, and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.

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PROGRAMMATIC ADVERTISING

Hivestack Partners with Focus Media Hong Kong for Exclusive DOOH Ad Access

Hivestack | March 16, 2023

Hivestack, a company that makes programmatic digital out-of-home (DOOH) advertising technology, has teamed up with Focus Media Hong Kong to give local and international buyers access to Focus Media's network of digital panels and billboards. The network has Causeway Bay, Tsim Sha Tsui, Mongkok, and Kwun Tong, as well as Hong Kong's first digital screen that can be turned on programmatically with 3D creative executions. It is the first and only one in Hong Kong. With the help of Hivestack's programmatic DOOH advertising technology, advertisers will be able to reach a wider audience and send more targeted and personalized ads. It also marks a significant step towards the digital transformation of Hong Kong's out-of-home advertising industry. Troy Yang, MD of North Asia at Hivestack, said, "Focus Media Hong Kong helps to expand the variety of DOOH screens for media buyers." He also said, “The whole team at Hivestack is thrilled to partner with Focus Media in Hong Kong, which will now exclusively use the Hivestack SSP to drive incremental revenue from our global network of advertisers." He further said, "This partnership provides countless opportunities for brands, agencies, and omni-channel DSPs both locally and globally to activate programmatic DOOH campaigns across some of the most strategic locations in Hong Kong." (Source - Exchangewire) The goal of the partnership is to bring in more money from global advertisers and take the process of buying programmatic DOOH ads to the next level. In Hong Kong, digital advertising that is based on data was expected to bring in 62% of all advertising revenue by 2022. About Hivestack Hivestack is a full stack adtech company that specializes in programmatic digital out of home (DOOH) advertising. Their platform offers a complete suite of tools and services to enable buyers and sellers of DOOH advertising to activate campaigns and attract programmatic revenue. On the buy side, marketers can use the Demand Side Platform (DSP) to create measurable campaigns that activate DOOH screens in real-time based on consumer behavior and audience movement patterns. On the sell side, DOOH media owners can use Hivestack's Supply Side Platform (SSP) & Ad Exchange. Additionally, the Ad Server can power impression-based, directly sold campaigns. Attribution enables buyers and sellers to measure business outcomes at all stages of the consumer sales funnel, providing a more complete picture of the effectiveness of their campaigns.

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