Waymark | May 08, 2020
Free, custom videos available to dealers for online and TV advertising
Special video templates for dealerships, COVID-19 response messaging
Videos are created in minutes without traditional video production resources
FordDirect and Waymark announced a partnership that will provide Ford and Lincoln dealerships with free, custom commercials that allow them to quickly reach their audiences with updates on how they are adapting to the COVID-19 pandemic. Additionally, Waymark has designed a series of free COVID-19 response templates for businesses of all sizes in a variety of industries.
Read more: Marketers set to double down on digital advertising despite measurement issues
The two Metro Detroit-based companies joined forces earlier this year to create the FordDirect Video Marketplace, where Ford and Lincoln dealers nationwide have access to videos they can easily customize for use on social media, digital advertising, and TV. Due to the ongoing pandemic, Waymark and FordDirect are offering custom video templates for free so dealers can quickly inform audiences of new developments, initiatives, and updates.
Every auto dealer in America has a message they need to get out right now. Dealers recognize that video is the right medium to reach their customers, but might feel like creating high-quality video content is currently out of reach. We want dealers to know that it is easy for anyone to make engaging, custom videos without any kind of editing or production expertise. It is important to us to support the entrepreneurship and business community right now, which is why we are providing these resources free of charge.
- Nathan Labenz, founder and CEO of Waymark
Auto dealers are feeling the economic effects of the COVID-19 global pandemic, as consumers stay inside and defer high-value purchases like new cars. Auto analyst Adam Jonas of Morgan Stanley has predicted sales could slip by 9% this year, and local dealers are already seeing a stark change, with new car sales down the first two weeks of April 55% according to J.D. Power.
The FordDirect Video Marketplace features original content from Ford's latest brand campaign, Built to Lend a Hand, that dealerships can leverage to reach their local markets with personalized copy, colors, logo, images, and more. In addition to helping dealers communicate new efforts and programming in response to the pandemic, including "test drive from home" promotions and online retailing, Ford is also covering the costs of these new adaptive services for many dealerships.
Having tools that allow us to pivot quickly in times of crisis is absolutely critical," said Trisha Habucke. Dealers have had to rapidly change their business with new initiatives to support customers during this crisis, and we're committed to helping them adapt with resources like these videos so they can develop timely messaging.
- Digital Retail Director at Ford Motor Company
Waymark is also a member of the Facebook and Instagram marketing partner program and has been recognized in the platform's "Automotive Playbook for Dealers." The templates for auto dealers were created to adhere to Facebook's recommended strategies and are ideal for social media advertising on both mobile and desktop.
Waymark is an art and technology company that empowers anyone to make exceptional video ads in seconds. The company is working to bridge the gap between local advertisers and the future of video with their proprietary video technology, which makes high quality video at scale a real possibility for advertisers. With Waymark's premium video templates, advertisers are able to create agency-quality content quickly and affordably. The company's collection of templates are professionally produced, full commercials that anyone from a global brand to a small business can personalize in minutes. Waymark is headquartered in Detroit, Michigan, and is online at Waymark.com
FordDirect is a partnership between Ford and Lincoln dealerships and Ford Motor Company. Our mission is to help the Dealers we serve succeed at retail. This unique partnership adds unmatched insights because Ford Motor Company provides us data, as well as direct streams of incentives and digital content. We are the data hub for Ford and Lincoln dealerships. This allows us to analyze consumer interactions and offer an enhanced suite of products that help Ford and Lincoln Dealers drive retail sales and brand loyalty unlike other solutions on the market. Learn more at forddirect.com
Ad Council | April 28, 2020
To thank those on the front lines of the COVID-19 pandemic, the Ad Council announced a new campaign designed to show gratitude for all essential workers, including doctors, delivery drivers, grocery store workers, and more.
The Out There For Us initiative utilizes digital Out Of Home (OOH) advertising space and video to display messages of thanks to those continuing to leave their homes and power American society: essential workers.
The campaign is an extension of the Ad Council's ongoing national COVID-19 response efforts and features the new song "Good Job" from fifteen-time Grammy winner and global music icon Alicia Keys.
I am honored to be a part of this beautiful message celebrating those working tirelessly through this trying time, the selflessness and hard work of our essential workers and the empathy of everyone coming together is truly inspiring. They are heroes and deserve our love and support today and everyday.
- Alicia Keys
Developed pro bono by creative agency R/GA, the OOH and video assets thank essential workers in specific professions including health workers, truck drivers, caregivers, grocers, sanitation workers, police officers and more. Thanks to donated media support from the Ad Council's partners, the digital OOH ads are strategically placed on route to hospitals, highway road signs and outside grocery stores in cities facing heavy surges of the virus. Premiere placements include at point of care to patients and healthcare professionals through Outcome Health, a takeover within New York City's Times Square and one of the largest OOH billboards in America, located at the junction of I-10 and 100 in Los Angeles. Digital out of home support provided by Ally Financial, Clear Channel Outdoor, Lamar Advertising Company and Vistar Media who are donating inventory, outreach and platform usage to amplify these messages of gratitude.
Read more: How innovation and ads can save your business during COVID-19
The video uses footage of essential workers going about their jobs, honoring them and their work to keep their communities safe. Accompanied by "Good Job" by Alicia Keys, it culminates with a call-to-action for viewers to submit a thank you message to essential workers in their own lives using the hashtag #OutThereForUs. Using technology from Pixlee, this community-created content will be aggregated and featured on OutThereForUs.com, with a select few turned into new digital OOH messaging. Imagery and footage for the video were provided at no cost to the Ad Council by Getty Images, The New York Times, UPS and Walmart.
"While many of us are isolating at home, essential workers are true heroes, bravely continuing their jobs, risking their health and safety to support their communities," said Lisa Sherman, president & CEO of the Ad Council. "This powerful creative from R/GA paired with 'Good Job' from Alicia Keys conveys our nation's support for those extraordinary individuals that continue to keep the country moving. We're truly grateful."
This pandemic continues to illuminate how critical many of the things we took for granted really are, and we wanted to give anyone the power to offer their thanks to the brave workers who're keeping the world moving.
- R/GA Executive Creative Director, Mike Donaghey
Executive Creative Director, Chris Joakim added, "we loved the idea that the Ad Council could help thank essential workers by not making ads, that's what makes this different than other COVID-19 campaigns, there is no brand and the out-of-home messages aren't meant to feel like ads - they're all real messages of thanks from real people."
According to research fielded by Ad Council worries about the health of frontline workers top the list of concerns around the COVID-19 pandemic in America. At the same time, data from Coping with COVID-19 shows that gratitude has been on the rise since the crisis began, with roughly 1 in 4 respondents saying there are most grateful for healthcare workers and other essential workers.
Additional partners supporting Out There For Us include Cheddar, Extreme Reach and Facebook. Since COVID-19 was first declared a pandemic, the Ad Council's response efforts have brought together the country's largest broadcast networks, digital and technology platforms, print and outdoor advertising and media companies and other industry leaders to ensure the American public is receiving crucial information during this unprecedented crisis. In the first four weeks, the Ad Council's crisis response efforts received more than $140.7 million in donated, earned and social media and the messages were seen over 4 billion times.
Read more: How to adjust your PPC strategy during the COVID-19 pandemic
The Ad Council
The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization's earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.
The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation's most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don't Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.
The Ad Council's innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council's communities on Facebook and Twitter, and view the creative on YouTube.
Simpli.fi, Blackstone, GTCR | October 04, 2021
Simpli.fi, a leader in programmatic advertising and agency management software, announced that private equity funds managed by Blackstone (NYSE:BX) ("Blackstone") have completed the previously announced significant equity investment in the company. Blackstone joins existing investor GTCR, a leading private equity firm, as majority shareholders in the company. The investment, made through Blackstone's flagship private equity vehicle, values the company at approximately $1.5 billion.
"We are thrilled to embark upon this next chapter for Simpli.fi as we welcome Blackstone as a new partner, Working alongside Blackstone and GTCR, we look forward to driving further product innovation and expansion of our platform, both organically and through our targeted acquisition strategy, in order to better serve the needs of advertising agencies and media buying organizations."
said Frost Prioleau, Co-Founder and CEO of Simpli.fi.
Simpli.fi's full suite of mission critical workflow and ad buying software enables agencies and media groups to manage their core operations more efficiently, and to execute high ROI omni-channel ad campaigns. Each month, the company's innovative programmatic advertising platform powers over 120,000 CTV, mobile, and other digital campaigns for 30,000 active advertisers.
"Blackstone shares our vision and strong belief in Simpli.fi's growth potential and, importantly, brings complementary expertise and valuable resources to bear. We look forward to working together to support the company's continued expansion."
added Craig Bondy, a Managing Director at GTCR, and Stephen Master, a Principal at GTCR
Evercore, LUMA Partners, and Canaccord Genuity served as financial advisors, and Kirkland & Ellis LLP served as legal advisor to Simpli.fi and GTCR. Simpson Thacher & Bartlett LLP served as legal advisor to Blackstone.
"As local media spend increasingly moves from linear to digital channels, we are excited to partner with management and GTCR to build upon Simpli.fi's market leadership in this space, We look forward to investing behind Simpli.fi's rapid growth trajectory as it continues to innovate and serve customers through superior technology and customer service."
said Sachin Bavishi, a Managing Director at Blackstone.
Simpli.fi is a leading provider of workflow software and programmatic advertising solutions, serving over 1,400 agencies, advertisers, and media buying organizations. Our solutions enable our customers to perform more effectively and efficiently, and to maximize ROI on their advertising spend across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 120,000 campaigns for 30,000 advertisers in a typical month.
Blackstone is the world's largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $684 billion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis.
Founded in 1980, GTCR is a leading private equity firm focused on investing in growth companies in the Growth Business Services, Technology, Media & Telecommunications, Healthcare and Financial Services & Technology industries. The Chicago-based firm pioneered The Leaders Strategy™ – finding and partnering with management leaders in core domains to identify, acquire and build market-leading companies through transformational acquisitions and organic growth. Since its inception, GTCR has invested more than $20 billion in over 250 companies.