AD NETWORKS

AdTonos Brings Real-Time Interactivity to Live Radio with New Offering: YoursTruly

AdTonos | December 07, 2020

AdTonos, a leading force in audio-centric advertising technology, has carried continuous intelligence to live radio with its new contribution: YoursTruly. The creative innovation permits advertisers to reach at audience members through keen speakers with drawing in two-manner, voice-based interchanges, conveyed over Octave's huge arrangement of business radio broadcasts.

YoursTruly was developed to understand the huge and quickly developing capability of native audio advertisement experiences. Practically speaking, an advertisement highlighting a cooperation trigger is embedded into a promotion break, when communicated, audience members can respond to the advertisement with a straightforward voice order to draw in the voice colleague and complete an ideal activity prior to being gotten back to the live radio broadcast.

The YoursTruly technology was appeared through an advertisement campaign that Omnicom Media Group's PHD arranged and conveyed for Audi and focused on London's business radio broadcasts in an overall first — including Absolute Radio, Kiss Radio and Magic Radio. Audience members could undoubtedly book test drives for the brand's most recent model through voice-enactment on their shrewd speakers. The mission likewise bridled shrewd geolocation innovation to help audience members select their closest dealership.

Spotlight

Wondering what ads social media companies like Google, Twitter, and Facebook can publish during the 2019 campaign? Watch this quick explainer to find out.

Spotlight

Wondering what ads social media companies like Google, Twitter, and Facebook can publish during the 2019 campaign? Watch this quick explainer to find out.

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ADVERTISER CAMPAIGN MANAGEMENT

ChannelAdvisor Adds Solutions to Use with Amazon Local Selling, Helping Sellers Grow Their Businesses

ChannelAdvisor | October 22, 2021

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, today announced ChannelAdvisor's multichannel commerce platform now includes solutions for sellers who want to offer in-store pickup within the Amazon Local Selling program. Recently announced at the Amazon Accelerate conference on October 21, Local Selling is currently available to select sellers who can deliver products to customers' homes within local delivery areas and/or offer Buy Online, Pickup in Store (BOPIS) at their retail stores and/or warehouses. ChannelAdvisor's solution is designed to help sellers participating in Amazon Local Selling to manage the in-store pickup experience, including their store setup, store-level inventory, and order status updates ("ready-for-pickup" and "picked up"). In-store pickup adds to ChannelAdvisor's existing solutions for sellers who leverage a range of Amazon services. Online shoppers have grown accustomed to the convenience and speed of in-store pickup. Our solution helps sellers in Amazon Local Selling provide the in-store pick-up options their customers are actively seeking. We're thrilled to invite sellers to leverage ChannelAdvisor's expanded support to help grow their businesses." Steve Frechette, vice president of product management at ChannelAdvisor Amazon is among more than 200 selling channels integrated with ChannelAdvisor's robust platform, enabling brands and retailers to reach consumers worldwide. ChannelAdvisor's platform includes powerful automation capabilities that offer brands and retailers a competitive edge, helping streamline operations, improve inventory and order management, and boost product visibility across marketplaces, search engines, retail and social sites. About ChannelAdvisor ChannelAdvisor is a leading multichannel commerce platform whose mission is to connect and optimize the world's commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more.

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AD TECH AND MARTECH

Infillion reveals Shopx, a better take at shoppable video ads.

Infillion | May 12, 2022

Infillion, the platform aimed at web3 and connected future, has announced the launch of ShopX. ShopX is a shoppable advertising product that focuses on effective brand messaging and scaling sales over the open web. When it comes to consumer habits, e-commerce and video consumption have seen a significant rise in today's world. Hence, the intersection of these trends has become a lucrative and rewarding option for publishers, marketers, and platforms through shoppable video ads. IInfillion intends to bring convenience to the industry by offering cross-publisher and cross-platform campaign activation and the enormous benefits of opt-in from consumers, creative direction, and actionable measurement. Infillion's ShopX offers a consumer-friendly shoppable video ad targeted toward the highly engaged audience and integrates the "add to cart" function that gives the option to purchase the product from the customer's preferred retailer from within the ad. ShopX is also made to get people to watch ads by using Infillion's opt-in ad experience. This means that consumers agree to watch the whole ad to skip other ads, showing that they respect the viewer's time, attention, and privacy. "Infillion is the only media platform that gives consumers the ability to optimize their time, attention and privacy at every point in the user-decision journey, With a tap to opt in to a brand's message and a click to add directly to a retailer's cart, Infillion's ShopX immediately connects the consumer and brand through a frictionless, actionable shopping experience. All transactions should be this easy and respectful of consumers' interests and attention." Christina Caron, president of Infillion Infillion's premium publication network has a reach of 148 million unique users. ShopX ads are built for this premium publication network; they are a scalable, creative and effective solution for the brands and advertisers. Infillion's ShopX experience also includes the benefits of a full-service team that makes sure creative and distribution align with campaign goals and gives reliable data on how people buy things. In addition, the proven creative units from Infillion are built on a brand's strategy by giving customers the proven interactivity they want. All of these factors give Infillion a significant competitive edge in the market. Consumers are using streaming platforms for their content needs at an exponential rate. Hence, there is an increase in the volume of the interruptive advertising messages (many without frequency capping in place) as there are more AVOD (Ad-Based Video on Demand) platforms. eMarketer says that by 2025, annual ad spending on CTV in the U.S. will have doubled and soared past $30 billion. By taking eMarketer's prediction that eCommerce sales will make up 23.6% of all retail sales by 2025, ShopX gives consumers an advertising experience that respects their consent and makes shopping easy within CTV. "Streaming is changing everything, including the ability for the consumer to define their own experience — which now includes shopping in a few clicks. The future of the open web will require media and adtech to focus on engagement, interactivity and optimization of attention, not on the number of ads that fit into a program. This customer-focused future aligns nicely with advertisers' need for effectiveness over volume and their desire to honor consumers' time, attention and privacy. At Infillion, we're ensuring that, after 70 years of intrusive advertising, every product we own, like TrueX, is built with advertisers' businesses and respect for consumers' attention in mind," added Laurel Rossi, Infillion's chief marketing officer. After Truex and Gimbal merged and changed their name to Infillion, Infillion released new products that help advertisers optimize their plans across all screens, audiences, and touchpoints in the consumer journey. With ShopX, CTV and all other platforms, Infillion gives advertisers the reach they want from a performance-based product. ShopX builds on Infillion's goal of providing brands with the broadest range of full-funnel media solutions. These solutions use proprietary opt-in experiences for consumers and dynamic creative solutions that put privacy first.

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ADVERTISER PLATFORMS

Digital Marketing Firm Crystalead Partners More Publishing Sites to Enhance Exposure to Digital Content Published through the Company's Platform

Crystalead | February 16, 2021

During the previous several months, a sharp rise in digital marketing activity was recorded around the world. Therefore, Crystalead, a dominant firm in the industry, has announced that it is taking measures to enhance exposure to digital content distributed through the organization's platform. Presently, advertisers deciding to work with Crystalead enjoy a much larger potential audience, accordingly upgrading possibilities of profit from digital marketing. This measure is a result of agreements between Crystalead and dominant online publishers, enabling Crystalead's content to reach new audiences. "The fact that we are seeing a rise in demand for our online advertising platform," commented Crystalead spokesperson Jonathan Greenwood, "does not in any way mean that we're going to stop improving it. Quite the contrary - with our clients' trust at our backs, we are continuing to better the services we provide." Ensuring visibility in a virtual reality Crystalead has gained worldwide recognition for bringing lead generation, as a methods for earning a income for freelancers, to the spot it is today. With Crystalead's platform, digital marketers can give their skills to work, and offer services to organizations searching for new clientele online. The platform is a simple, 3-step mechanism which makes advertising content in accordance with the marketer's desire, and spreads it effectively to partner publishers around the world. About Crystalead Founded in 2020, digital marketing firm Crystalead has already managed to base its status as a world-renowned name in the industry, with a growing number of users choosing to sign up for the company's services every month. Due to its fast rise to dominance, the company announced toward the end of last year that it would be taking steps to broaden services and options offered to clients, as well as to upgrade its platform's accessibility and the support it provides. In 2021, Crystalead continues to enjoy favorable feedback from customers, as can be seen in reviews posted on leading consumer websites.

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