Advertisers launch next phase of mission to clean up digital marketing

A new client-powered working group has formed to help tackle digital marketing challenges. It’s the next phase in the U7 program launched by video adtech company Unruly late last year.Ten of the world’s largest advertisers are sitting on U7, including Nestlé Unilever, Diageo, P&G, Samsung, American Express, L’Oreal, GSK, Dow Jones and Mars. They are joined by leaders from Wavemaker, Havas, Carat and Publicis Media.The group’s new initiative, called UNext, will comprise a series working sessions structured as a combined education and research experience, taking place in key industry locations including London, New York and Singapore.