Advertisers launch next phase of mission to clean up digital marketing

Campaign | April 02, 2019

Advertisers launch next phase of mission to clean up digital marketing
A new client-powered working group has formed to help tackle digital marketing challenges. It’s the next phase in the U7 program launched by video adtech company Unruly late last year.Ten of the world’s largest advertisers are sitting on U7, including Nestlé Unilever, Diageo, P&G, Samsung, American Express, L’Oreal, GSK, Dow Jones and Mars. They are joined by leaders from Wavemaker, Havas, Carat and Publicis Media.The group’s new initiative, called UNext, will comprise a series working sessions structured as a combined education and research experience, taking place in key industry locations including London, New York and Singapore.

Spotlight

The popularity of social networking sites has increased at astonishing levels. There is no arguing the usefulness of sites such as Facebook, Twitter and LinkedIn. They can be used for professional networking and job searches, as a means to increase sales revenue, as a tool to keep the public informed of safety and other issues or as a way to reconnect with friends from way-back-when.

Spotlight

The popularity of social networking sites has increased at astonishing levels. There is no arguing the usefulness of sites such as Facebook, Twitter and LinkedIn. They can be used for professional networking and job searches, as a means to increase sales revenue, as a tool to keep the public informed of safety and other issues or as a way to reconnect with friends from way-back-when.

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