AD TECH AND MARTECH
Volta | February 10, 2023
Volta, a media company, has recently joined Ad Net Zero organization as a founding partner for the new USA chapter. This membership represents its aim for digital media decarbonization with its digital out-of-home (DOOH) media network, helping advertising leaders to drive sales with fewer carbon emissions.
With Ad Net Zero's "Action 5" plan, Volta leverages its media networks to enhance sustainable consumer behavior. This plan includes cutting down on emissions from business operations, planning and buying media, making ads, giving awards, and holding events.
Ad Net Zero is an international organization that provides decarbonization solutions to the advertising industry and enhances consumer reach for sustainable products and services through marketing agencies. Many advertisers, commercial media owners, production companies, and marketing agencies support the organization, which has global members like IPG, Google, Meta, Omnicom, Havas, Reckitt, Unilever, Pubmatic, Sky, WPP, and Meta.
Chief Commercial Officer at Volta Brandt Hastings said, "Volta offers advertisers the opportunity to reach highly valuable audiences and measurably drive sales while directly supporting emissions-free, electric miles." He added, "As a founding member of Ad Net Zero's USA chapter, Volta is proud to lead the industry by furthering our efforts to decarbonize our media supply chain and using our network to accelerate a sustainable future for all."
(Source – Business Wire)
Director of Ad Net Zero's USA Chapter, John Osborn, said, "In 2022, the US media industry woke up to its emissions responsibilities. This year, the industry must start decarbonizing its operations and getting closer to net zero emissions." He added, "I have long admired Volta's leading role in sustainable media, and we are honored they have joined Ad Net Zero's USA chapter as a founding member."
(Source – Business Wire)
Headquartered in San Francisco, Volta Inc., an electric vehicle (EV) charging, and media company has been providing business growth along with a clean energy future as well as a network of EV charging stations since 2010. It helps consumers, brands, and site partners with charging station installation with large-format digital advertising screens, attracting foot traffic for retailers, target audiences for advertisers, and EV drivers at the same time. Its proprietary platform, PredictEV®, combines machine learning technology with behavioral science to assist electric utilities, cities, and commercial property owners with EV infrastructure.
Roku | February 13, 2023
Roku, the leading TV streaming platform in the United States, Canada, and Mexico, and DoorDash, the leading local commerce platform, have announced a multi-year agreement to enhance the TV viewing experience and provide users with new ways to reach their favorite restaurants and more.
The partnership includes the following:
Complimentary DashPass: New and current Roku account members with a streaming or smart home device may get six months of DashPass for free. DoorDash's membership program provides customers with free delivery on purchases from thousands of restaurants, grocery shops, convenience stores, and retail outlets around the country.
Shoppable Ad Offers: DoorDash will be the sole marketplace ad solution partner for DoorDash U.S. restaurants and supermarkets that purchase interactive shoppable advertisements on Roku during the first year of the agreement. This first-of-its-kind relationship enables DoorDash merchants to include unique click-to-order offers in their Roku advertisements. In addition, restaurant marketers may now collaborate with DoorDash and Roku to attribute, target, and measure TV streaming advertisements on Roku.
DoorDash merchant partners may advertise on Roku directly. The consumer interacts with the TV ad offer, receives the promotion through SMS/email, and is sent immediately to the retailer inside the DoorDash app to redeem. With this connection, companies can simply assess and manage ROI from start to finish. Wendy's®, a longtime DoorDash partner, is doubling down on digital acceleration as a key strategy and teaming up with DoorDash and Roku to pioneer this new experience, providing freshly produced food to fans with even more ease. Roku subscribers who watch Wendy's ads will get $5 off any purchase of $15 or more at Wendy's.
Roku introduced streaming to the TV. It connects people to the streaming content they like, empowers content producers to create and monetize massive audiences, and provides advertising with exceptional options to engage consumers. Roku streaming players and TV-related audio devices are accessible in various countries and the United States through direct retail sales and licensing agreements with service providers. Roku TVTM versions are available in the United States and other markets through licensing agreements with TV OEM companies. In addition, Roku Smart Home items such as cameras, video doorbells, lights, plugs, and more are available in the United States. Roku's headquarters are in San Jose, California, USA.
ADVERTISER CAMPAIGN MANAGEMENT
KERV Interactive | March 14, 2023
KERV Interactive (KERV), an AI-powered digital advertising platform, has recently released Dynamic Destination, an expansion to KERV TV. Audi of America (Audi) used its Dynamic Destination for OTT ad campaign in partnership with PHD Media and both attracted enormous viewers' attention.
KERV’s Dynamic Destination connects advertisers to direct users from different places based on the demographics like location or time of the day when the users scan the QR code of the CTV/OTT ads. Both the companies directed consumers to the relevant landing pages with KERV’s solution. It added value to each QR scan or snap to increase possibility of customer’s consideration and conversion. Leveraging KERV’s technology, they converted a single video into personalized user experiences based on their locations.
CRO of KERV Interactive, Jay Wolff said, “Brands like Audi understand the importance of removing friction for users, especially in video.” He added, “We are thrilled to partner with the teams at Audi and PHD Media to streamline, automate, and measure the way they connect with audiences through OTT to make an impact for both the brand and consumer.”
(Source – Business Wire)
Media Manager at Audi of America, Kayleen Oblack said, “We are always looking for innovative solutions that elevate the consumer experience.” She added, “Working with KERV and PHD Media allowed us to quickly and efficiently localize our interactive OTT experiences and guarantee consumers have a more personalized, relevant experience with the Audi brand.”
(Source – Business Wire)
About KERV Interactive
Headquartered in Austin, Texas, KERV Interactive, an advertising services provider, offers solutions for video advertising, interactive video, ad-tech, marketing, online media, video marketing, and interactive technology.
It has been utilizing artificial intelligence and machine learning techniques for its patented interactive video platform since 2017. These techniques convert any video content into interactive and trackable ad experience. It identifies individual objects in any video stream through their pixel edges. It recognizes the video's depth, dimension and things as natural eyes can perceive. As a result, it can convert every frame in the video scene to an immersive consumer experience.