Advertising & Marketing 101: How to develop a media buying plan

bizjournals | August 13, 2019

Advertising & Marketing 101: How to develop a media buying plan
Congratulations. You’ve gathered your research, figured out your budget, and are finally ready to take the first step in buying advertisements for your product or company. This may seem like a scary step, but when you’re armed with the right data, your investment in marketing your company to a target audience will help your business succeed. Depending on your products or services, you may notice there are peaks in your foot traffic or sales depending on the season. Perhaps your company is an accounting firm, so you are more focused on tax season. Doing your research to understand when the best seasons are for your company to market itself is vital.

Spotlight

Introducing ROI Genome: 2017 Marketing Intelligence Report – the first annual edition of important trends and insights on the factors that affect return on investment for offline and online marketing.

Spotlight

Introducing ROI Genome: 2017 Marketing Intelligence Report – the first annual edition of important trends and insights on the factors that affect return on investment for offline and online marketing.

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GroundTruth | May 20, 2020

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MOBILE ADVERTISING

clean.io and Kargo Partner to Preserve Publisher Revenue While Ensuring Mobile Ads Malware Free

clean.io, Kargo | March 17, 2021

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