VideoAmp, VIZIO | October 07, 2021
VideoAmp and VIZIO (NYSE: VZIO) announced a newly formed agreement in support of VideoAmp’s cross-screen measurement and currency solution. VideoAmp will maintain access and continue to use VIZIO’s Inscape Automatic Content Recognition (ACR) data from more than 18M opted-in VIZIO Smart TVs for planning, measurement and TV ad sales use cases. The newly extended relationship, which was previously slated to expire at the end of 2021, will now run through the end of 2025 with an option for VideoAmp to extend.
“We’ve had a longstanding relationship with VIZIO and are looking forward to what the future holds for our partnership. Effective advertising hinges on changing the way we use our datasets to create more advanced, resilient and transparent solutions for our clients. VIZIO has been a trusted partner in helping us achieve an unrivaled level of confidence and service for our clients. Our renewed partnership will ensure the continued delivery of privacy-safe, scalable solutions for reaching the right audience while also optimizing media investments and advertising yields in the most effective way,”
said VideoAmp’s Chief Strategy Officer, Nick Chakalos.
Inscape is a business unit of VIZIO that generates first-party viewing data from millions of Smart TVs and provides the largest single source of opt-in smart TV viewing data available on the market. VideoAmp maintains a unique position with the renewed partnership, with a direct input of VIZIO data into VideoAmp’s commingled TV viewership footprint. VideoAmp’s TV dataset is one of the largest commingled, deduplicated and enriched Set-Top Box (STB) and Automatic Content Recognition (ACR) television exposure datasets in the industry, across 24M households and 35M devices. VideoAmp makes this TV dataset interoperable across streaming video platforms, wall gardens and digital publishers with a proprietary cross-screen measurement methodology.
VideoAmp’s continued use of VIZIO’s data will help support VideoAmp’s recently announced currency pilots with five of the six major advertising holding companies, along with their newly announced currency partnership with ViacomCBS. With adoption across both the buy- and sell-side, VideoAmp’s measurement capabilities are now considered one of the front-runners for an industry-wide cross-screen currency option.
"VideoAmp’s continued use of VIZIO’s Inscape viewership data will help support VideoAmp’s recently announced currency plans, VIZIO's Inscape continues to help accelerate cross-screen currency options with our best-in-class data set.”
said Travis Hockersmith, Vice President of Platform+ at VIZIO.
VideoAmp has invested heavily in developing a privacy-preserving framework, leveraging predictive algorithms, reliable methodology and the industry’s most trusted, highest quality TV viewership data to measure and optimize impressions delivered across channels.
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold.
The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry.
VideoAmp is transforming a 100-year-old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.
VideoAmp is headquartered in Los Angeles with offices across the United States.
Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful SmartCast™ operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads.
AdTonos | December 07, 2020
AdTonos, a leading force in audio-centric advertising technology, has carried continuous intelligence to live radio with its new contribution: YoursTruly. The creative innovation permits advertisers to reach at audience members through keen speakers with drawing in two-manner, voice-based interchanges, conveyed over Octave's huge arrangement of business radio broadcasts.
YoursTruly was developed to understand the huge and quickly developing capability of native audio advertisement experiences. Practically speaking, an advertisement highlighting a cooperation trigger is embedded into a promotion break, when communicated, audience members can respond to the advertisement with a straightforward voice order to draw in the voice colleague and complete an ideal activity prior to being gotten back to the live radio broadcast.
The YoursTruly technology was appeared through an advertisement campaign that Omnicom Media Group's PHD arranged and conveyed for Audi and focused on London's business radio broadcasts in an overall first — including Absolute Radio, Kiss Radio and Magic Radio. Audience members could undoubtedly book test drives for the brand's most recent model through voice-enactment on their shrewd speakers. The mission likewise bridled shrewd geolocation innovation to help audience members select their closest dealership.
Frameplay | November 18, 2021
Frameplay, the global leader in enabling intrinsic in-game advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company.
The results of the first-ever impression to conversion campaign proved to be extremely successful, with a 2% view-through attribution rate. For context, Google Ads Industry Benchmark reports an average conversion rate for display networks at 0.57%. Gamers that were new to the powersports brand were averaging 2.5 brand site conversions from Frameplay’s intrinsic in-game ads, with an audience consisting of 80% new users and 20% returning users.
We are constantly pushing the boundaries of what Frameplay’s industry-leading technology can do, especially when it comes to the valuable metrics performance marketers know and have come to expect with their digital campaigns. One of the most frequently asked questions we receive is how to measure conversion of intrinsic in-game ads. Our innovative partnership with Kochava allows us to provide advertisers with the same type of conversion metrics they would expect from other digital advertising performance options yet within a video game environment.”
Jonathon Troughton, CEO of Frameplay.
The Frameplay and Kochava partnership gives brands and performance marketers trusted measurement while supporting a non-clickable intrinsic in-game advertising experience that keeps players playing the game.
“Online gaming is one of the fastest growing sectors,” said Charles Manning, Founder and CEO, Kochava. “Our partnership with Frameplay takes it to the next level for growth marketers to capitalize on the opportunities to continue to fuel this growth and drive brand awareness.”
Frameplay is the global intrinsic in-game advertising leader headquartered in San Francisco, California with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience. The result is amplified brand exposure for advertisers, additional revenue for developers, and an enjoyable, uninterrupted experience for gamers.
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally.