Advertising for Japan's casinos to be limited to international arrival areas at travel hubs

The Japan Times | March 26, 2019

The government decided Tuesday it will allow casino advertisements to be displayed only in international arrival areas of air and sea terminals that are used by visitors from abroad. The rule is part of an enforcement order for the law enacted last year that legalized integrated resorts featuring casinos as the government aims to attract more international visitors and stimulate regional economies.Casino ads will be banned in all other areas outside the vicinity of each integrated resort. The restriction reflects the government’s aim to reduce Japanese citizens’ exposure to such ads in an effort to ward off gambling addiction.

Spotlight

It’s hard to think of a time when social media didn’t exist when people of all ages weren’t snapping photos of their food, sharing “selfies” with their friends and shaking hands with future LinkedIn connections. And maybe that’s because the idea of social media has actually been around since the 70s, when a website gave users the option to log in and interact with content for the very first time.

Spotlight

It’s hard to think of a time when social media didn’t exist when people of all ages weren’t snapping photos of their food, sharing “selfies” with their friends and shaking hands with future LinkedIn connections. And maybe that’s because the idea of social media has actually been around since the 70s, when a website gave users the option to log in and interact with content for the very first time.

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VlionMobi & GeoEdge Partner to Safeguard Real-Time Ad Quality Control

VlionMobi, GeoEdge | September 05, 2022

VlionMobi, which empowers global e-commerce and gaming companies to achieve their marketing goals, has announced its partnership with GeoEdge, an ad security verification solution provider. GeoEdge works with the world’s leading media, advertising platforms, ad exchanges, and ad alliances to monitor and protect their ads through automated ad verification. The partnership will help to enhance VlionMobi’s self-developed DPA advertising platform, which utilises advertising and content recommendations, to support advertisers in converting users safely. As Chemy Chen, VlionMobi’s technical director of ad experience shared, “We were dealing with frequent auto-redirects, illegal ads, and malicious ads. These bad ads greatly impacted user experience and put VlionMobi’s high-quality partnerships at risk.” As Chemy Chen, VlionMobi’s technical director of ad experience shared, “We were dealing with frequent auto-redirects, illegal ads, and malicious ads. These bad ads greatly impacted user experience and put VlionMobi’s high-quality partnerships at risk.” To combat this, VlionMobi adopted GeoEdge's real-time protection ad quality solution and AdWatch to provide no-compromise control and transparency. This allowed VlionMobi to successfully weed out any pre- and post-click ad quality violations, with GeoEdge’s solution also ensuring that ad content is effectively displayed, regardless of developers’ advertising classification. “Thanks to GeoEdge’s efficient monitoring and review solutions, the time we spend on solving ad quality issues has been greatly reduced. We’ve been able to automatically detect, warn, and block harmful ads,” Chen added. “We are happy to collaborate with VlionMobi and support their efforts in creating clean and engaging programmatic revenue streams for their partners. Maintaining a high level of engaging user experience is an ongoing challenge for all players in the advertising ecosystem. GeoEdge has been constantly investing in cutting edge content management and security solutions for web and in-app, and we are proud to integrate our state-of-the-art services to VlionMobi’s advertising platform,” said Eran Navon, regional director, APAC at GeoEdge. Working with GeoEdge indicates VlionMobi’s steadfast commitment to cracking down on inferior and fraudulent advertising. With GeoEdge by its side, VlionMobi looks forward to continued co-operation with leading technology companies, increasing investment in ad quality control, ensuring a reliable, safe advertising market, and taking part in the healthy development of the industry. About VlionMobi VlionMobi provides marketing empowerment for customers in the global e-commerce and gaming industries and is a practitioner in the field of global mobile remarketing. Through the VlionMobi DSP programmatic platform, advertisers can access more than 240,000 apps worldwide and engage with up to 2 million users per second. The platform also integrates with 70 SSPs (Supply Side Platforms), ad exchanges and private marketplaces to provide clients with a one-stop advertising solution.

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Pontiac Intelligence Launches A Connected TV Bidder

Pontiac Intelligence | November 08, 2022

Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at the inaugural Pontiac Summit. Pontiac unveiled the newest ad buying technology product that enables advertisers of all sizes and budgets to purchase OTT and CTV across the connected TV landscape via Pontiac’s direct pipes. Pontiac is empowering users to buy commercials on ad supported streaming services such as Discovery, Xumo, FuboTV, TubiTV, SlingTV, and others. “The major DSPs have built battleships to handle the amount of traffic which comes from display, native, etc. CTV doesn’t need a battleship. It needs a speedboat, and our proprietary bidder is a speedboat that will be both more efficient and cost effective,” says Pontiac CEO, Keith Gooberman. “The major DSPs have built battleships to handle the amount of traffic which comes from display, native, etc. CTV doesn’t need a battleship. It needs a speedboat, and our proprietary bidder is a speedboat that will be both more efficient and cost effective,” says Pontiac CEO, Keith Gooberman. The CTV Bidder is part of Pontiac’s response to the cookie-less future and meeting the needs of advertisers. The CTV Bidder is focused on CTV Deals via a growing list of integrations, such as Magnite, Xandr, GlewedTV and more. The CTV Bidder is available on a Bidder-as-a-Service model or a percentage of media model. Advertisers can manage campaigns on their own or with an account management team through a managed service offering. The CTV Bidder can be accessed via Pontiac’s transparent media buying platform at Pontiac.media. About Pontiac Intelligence Pontiac Intelligence is a privately held Demand Side Platform that gives advertisers the ability to buy ad space across the open web. Pontiac has custom integrations and partnerships with leading inventory providers to access billions of global impressions across CTV, Digital Out of Home, Display, Native, Video, and Audio. A wholly owned subsidiary of Programmatic Mechanics, the company’s mission is to bring full transparency into programmatic pricing and data. For more information, visit https://pontiac.media.

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Entravision and Meta Partner in Ghana

Entravision, Meta | October 14, 2022

Entravision (NYSE: EVC) a leading global advertising solutions, media and technology company, announced today that its Africa-based digital business unit, Entravision 365 Digital in Ghana, has become the Authorized Sales Partner of Meta, the company that owns Facebook, Instagram and WhatsApp. Entravision 365 Digital will provide support, training, lines of credit and local billing to advertisers in the Ghanaian market, thereby enabling them to meet their business objectives. “This partnership reinforces our commitment to advertisers to connect brands to consumers through local strategic support, creative expertise and relevant in-market training,” said Julian Jordaan, Chief Executive Officer of Entravision 365 Digital. “This partnership reinforces our commitment to advertisers to connect brands to consumers through local strategic support, creative expertise and relevant in-market training,” said Julian Jordaan, Chief Executive Officer of Entravision 365 Digital. “As we continue to expand our presence throughout the continent of Africa, we are thrilled to partner with Meta as their Authorized Sales Partner in Ghana to equip and empower local businesses with our top-notch advertising expertise.” Jordaan continued, “We are also pleased to welcome Stephen Sawyerr as Country Manager to spearhead our partnership with Meta in Ghana. With over 10 years of management, digital marketing and brand building expertise, Stephen is very well equipped to build a world-class team to support Entravision’s growth in West Africa.” Entravision 365 Digital, as an Authorized Sales Partner, will deploy dedicated local expert teams in Ghana to provide businesses with each of the tools crucial to sales growth, while also assisting these same customers in deploying their advertising investments more efficiently across the Meta family of products. "Ghana is an important country for Meta, and it is a priority for us to invest in the market and to be closer to the people and businesses here,” said Enitan Denloye, Regional Director, Meta Africa. “As such, we are happy to bring in Entravision 365 Digital as Meta’s Authorized Sales Partner in Ghana and believe that with their robust local market insights and expertise, we can provide better support for businesses and agencies locally, helping them unlock their potential growth.” About Entravision Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 45 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at entravision.com or connect with us on LinkedIn and Facebook. About Entravision 365 Digital Entravision 365 Digital is an African online media and ad-technology business with a rich heritage in the African advertising industry. For 23 years the business has represented the largest publishers and platforms in Africa and have helped global brands reach connected consumers and drive business impact. With a mission to connect publishers to brands, and brands to consumers, Entravision 365 Digital helps brands reach audiences at scale through its exclusive partnership with leading platforms like TikTok, Anzu, Triton Digital and many more. Entravision 365 Digital is a business unit of Entravision, a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Learn more about all of our innovative media, marketing and technology offerings at entravision365digital.com or connect with us on LinkedIn. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

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