Advertising for Japan's casinos to be limited to international arrival areas at travel hubs

The Japan Times | March 26, 2019

The government decided Tuesday it will allow casino advertisements to be displayed only in international arrival areas of air and sea terminals that are used by visitors from abroad. The rule is part of an enforcement order for the law enacted last year that legalized integrated resorts featuring casinos as the government aims to attract more international visitors and stimulate regional economies.Casino ads will be banned in all other areas outside the vicinity of each integrated resort. The restriction reflects the government’s aim to reduce Japanese citizens’ exposure to such ads in an effort to ward off gambling addiction.

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Sheryl Sandberg Resigns From Meta

Facebook, Meta | June 02, 2022

On June 1, Sheryl Sandberg’s journey with Facebook (now Meta) came to an end. The longtime second-in-command at Meta stepped down as the chief operating officer. She leaves behind a complicated legacy. Javier Olivan, Meta’s chief growth officer, will now fill in her big shoes. Sandberg made a post on Facebook to make her resignation official. “When I took this job in 2008, I hoped I would be in this role for five years,” Sandberg wrote. “Fourteen years later, it is time for me to write the next chapter of my life. I am not entirely sure what the future will bring—I have learned no one ever is.” “When I took this job in 2008, I hoped I would be in this role for five years,” Sandberg wrote. “Fourteen years later, it is time for me to write the next chapter of my life. I am not entirely sure what the future will bring—I have learned no one ever is.” Since Sandberg joined Meta, it transformed from an almost no ad revenue platform to an advertising giant. In 2021, Meta brought in a whopping $115 billion in revenue through advertising. In addition, it has a portfolio of apps that reach 3.6 billion people in a month. Sandberg joined when the company was still just Facebook but brought in Instagram in 2012 and went public. It now owns Messenger and WhatsApp. Sandberg will remain on the Board of Directors, Mark Zuckerberg said in a Facebook post on Wednesday. "You've architected our ads business, hired great people, forged our management culture, and taught me how to run a company," he added. Talking about Javier Olivan, Zuckerberg said, “Javi will become our next Chief Operating Officer since he will now lead our integrated ads and business products in addition to continuing to lead our infrastructure, integrity, analytics, marketing, corporate development and growth teams. But this role will be different from what Sheryl has done. It will be a more traditional COO role where Javi will be focused internally and operationally, building on his strong track record of making our execution more efficient and rigorous.”

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IAS & Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments

Anzu.io, IAS | August 02, 2022

Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on viewability through the IAS Signal platform. “Gaming continues to emerge as a medium with broad appeal and growing reach. By partnering with Anzu, we now deliver in-game measurement and transparency for advertisers within gaming environments,” said Tom Sharma, chief product officer of IAS. “This integration sets the platform for quality standards within ad-supported gaming and allows advertisers to better understand and control the quality of their media on Anzu.” In-game environments have posed various challenges for verification measurement throughout the ad tech industry, such as multiple forms of device types, game developers, and platforms, all of which make it difficult to use a single tech suite for verification coverage. This strategic collaboration further delivers ad transparency into mobile gaming environments, continuing IAS’s progress related to in-game brand safety, suitability, IVT, and viewability measurement everywhere in the digital advertising ecosystem. “Anzu’s new partnership with IAS is the next step in standardising in-game viewability and performance in the mobile gaming industry, which is projected to reach $136 billion (£112.6bn) worldwide this year,” said Itamar Benedy, co-founder and CEO of Anzu. “Anzu’s new partnership with IAS is the next step in standardising in-game viewability and performance in the mobile gaming industry, which is projected to reach $136 billion (£112.6bn) worldwide this year,” said Itamar Benedy, co-founder and CEO of Anzu. “This new partnership means advertisers can now get enhanced visibility into the effectiveness of their campaigns. This further strengthens the already robust metrics and reporting advertisers benefit from when running in-game ad campaigns with Anzu.” “This important measurement advancement will help accelerate advertisers’ ability to scale their in-game media investments by further demonstrating the high performance of the Anzu platform,” said Joe Cady, EVP advanced advertising & partnerships, NBCUniversal. “We are excited to see Anzu and IAS partner to expand insights and streamline measurement operations for marketers as they evaluate their in-game media effectiveness.”

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Brands Capitalize on Creative with Advances in the Ad-Lib.io Platform

Ad-lib.io | July 18, 2022

Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced today the release of the next generation of Personalize™, Ad-Lib.io’s award-winning cookieless platform for creative management, media alignment and creative intelligence all in one place. Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel. As a result of these advances, advertisers are experiencing a range of ROAS benefits, including: 28% reduction in time required to link media and creative strategies in a single digital workspace, 4x faster campaign builds with on-brand assets, published and approved automatically, 85% fewer clicks to build personalized variants for every audience in their media plan, and Up to a week’s advance notice prior to the onset of campaign fatigue, thanks to AI-driven modeling, along with the creative data insights to tune performance at the variant level. “Scaling campaigns significantly while comfortably reducing production time has been simply delightful,” said Barbara Piras, Group Head of Digital Marketing at TUI Group. “Adding Ad-Lib.io’s technology to our marketing workflow has opened a new world of creative possibilities I’m excited to explore in the future.” “Our hyperlocal marketing strategy has been instrumental to our success, and Ad-Lib.io is a key partner in helping us scale our reach and creative effectiveness in record time,” said Dean Weaving, Director of Brand Media Operations at Deliveroo. “Their platform has brought our creative and media teams together at a high level of collaboration and coordination, time and time again. We look forward to continuing our work, leveraging their platform, to bring the same relevant, on-target advertising to a multitude of highly differentiated localities.” “According to a recent WBR Insights survey, only 10% of advertisers felt that their creative and media teams were aligned. This disconnect leads to a number of inefficiencies and sub-optimal results, and it is a core challenge addressed by our platform,” said Oli Marlow Thomas, Ad-Lib.io Founder. “According to a recent WBR Insights survey, only 10% of advertisers felt that their creative and media teams were aligned. This disconnect leads to a number of inefficiencies and sub-optimal results, and it is a core challenge addressed by our platform,” said Oli Marlow Thomas, Ad-Lib.io Founder. “Our goal is to transform the creative production process into one that is easier, faster, more collaborative, data-advised and better aligned to media strategies.” With Personalize 2.0, advertisers can now execute multi-market activations across channels in fewer steps, integrate with leading media platforms to instantly pull in target audiences and publish approved creatives while reducing the risk of creative rejection. Advertisers can also build targeted creative campaigns and test and learn strategies at scale in minutes, across display, video and social. AI can be leveraged at every step along the way, from asset cropping for quick and easy image editing across channels and formats, to fatigue alerts to prevent premature decline in campaign performance. Best of all, in-line performance reporting reduces the campaign optimization effort to just a few clicks. About Ad-lib.io Ad-Lib.io, a Smartly.io company, provides the leading next-generation Creative Management Platform for marketers at the world’s largest brands to enable them to scale their digital creative. Ad-Lib.io connects creative and media workflows using intelligent automation, making it easy and fast to produce and optimize relevant ad creative across all digital channels. These ads are 60% more cost-efficient to produce, according to Ad-LIb.io’s customers, including TUI, Estee Lauder, IG, Pizza Hut and other global brands.. Recently acquired by Smartly.io, Ad-Lib.io was founded by former Google executives who understood the need to close the wide gap between creative concepts and digital media execution.

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