DISPLAY ADVERTISING, RETARGETING
TripleLift | January 11, 2023
TripleLift, one of the biggest advertising technology platforms worldwide, announced entering into a partnership with Cinedigm Corp., a premier streaming and entertainment company serving a passionate fan base, to introduce in-show advertising for brands and advertisers across its flagship streaming service, Cineverse and range of FAST channels, including Real Madrid TV, The Bob Ross Channel, The Dove Channel, and others.
Cinedigm's dynamic overlay and split-screen ad units, powered by Triplelift's in-show programmatic technology, are contextually aligned to the content and delivered dynamically, making these products measurable and targetable for the first time and enabling brands to leverage the demand-side platform (DSP) of their choice.
Chief Technology & Product Officer at Cinedigm, Tony Huidor, said, "In-Show advertising is among the most promising opportunities for brands and advertisers to reach and engage viewers across Cinedigm's catalog of premium content."
(Source: Cision PR Newswire)
"According to TDG research, six out of ten households saw material on a FAST channel in 2021."
The numbers are set to grow faster than any other platform this year. With in-show advertising experiences, marketers can reach these viewers in a relevant and targeted manner, complementing conventional commercial spots throughout Cinedigm's FAST portfolio.
TripleLift is an advertising technology company redefining ad placement by combining creativity, media, and analytics. Its marketplace serves the world's leading publishers, brands, streaming firms, and demand-side platforms, with over 1 trillion ad transactions processed monthly. The firm has been on the Inc. 5000 and the Deloitte Technology Fast 500 for five consecutive years, recognized on Business Insider's list of Hot Ad Tech Companies for three consecutive years and was voted AdExchanger's Most Innovative TV Advertising Technology in 2021.
MOBILE ADVERTISING, AD NETWORKS
Gamut | January 06, 2023
Gamut and Waymark have announced a partnership to expand next-generation local advertising services on a national scale. Gamut offers advertisers brand-safe access to premium connected TV (CTV) video ad inventory, while Waymark is an artificial intelligence start-up that automates video production. By combining Gamut's access to high-quality CTV video ad inventory with Waymark's AI-powered capabilities, this partnership will provide a cost-effective way for brands to produce and deliver engaging video ads tailored to their target audience.
The two companies aim to remove barriers to local advertising through their combination of local CTV inventory and creative AI, which makes professional video ads easy, fast, and affordable to produce. With Gamut and Waymark's partnership, local businesses will now be able to quickly and affordably produce and distribute professional-quality video ads across a wide range of CTV platforms.
“Together, Gamut and Waymark give content providers and advertisers everything they need to accomplish their mutual goals. Gamut has access to the inventory - and then taps into Waymark to offer that additional layer of video production at scale for local and regional ad partners with our AI-powered creative tools.”
Alex Persky-Stern, CEO of Waymark
The partnership aims to bring advanced, comprehensive support to local advertisers and meet the increasing demand for localized advertising in the TV industry, particularly in CTV. It will offer prospective small and medium-sized business advertisers the ability to buy local CTV ads, quickly produce creative ad messages, and measure impact in one place. Gamut and Waymark are hoping that their partnership will make local advertising easier and more affordable for businesses of all sizes, allowing them to reach a larger audience with their message.
Gamut, a multi-award-winning leader in local CTV, assists brands in connecting with interested streaming audiences. By utilizing its direct access to premium, brand-safe OTT inventory and cutting-edge advertising tools, marketers can use highly engaging and tailored ads to reach targeted local audiences on a national level. Gamut is dedicated to providing the highest level of service and expertise to ensure the best results for its clients and partners. Gamut has more than 20 years of experience in digital media. Gamut partners with CoxReps, an industry leader and sister company, to offer advertisers a comprehensive strategy for interacting with target markets.
AD TECH AND MARTECH
Volta | February 10, 2023
Volta, a media company, has recently joined Ad Net Zero organization as a founding partner for the new USA chapter. This membership represents its aim for digital media decarbonization with its digital out-of-home (DOOH) media network, helping advertising leaders to drive sales with fewer carbon emissions.
With Ad Net Zero's "Action 5" plan, Volta leverages its media networks to enhance sustainable consumer behavior. This plan includes cutting down on emissions from business operations, planning and buying media, making ads, giving awards, and holding events.
Ad Net Zero is an international organization that provides decarbonization solutions to the advertising industry and enhances consumer reach for sustainable products and services through marketing agencies. Many advertisers, commercial media owners, production companies, and marketing agencies support the organization, which has global members like IPG, Google, Meta, Omnicom, Havas, Reckitt, Unilever, Pubmatic, Sky, WPP, and Meta.
Chief Commercial Officer at Volta Brandt Hastings said, "Volta offers advertisers the opportunity to reach highly valuable audiences and measurably drive sales while directly supporting emissions-free, electric miles." He added, "As a founding member of Ad Net Zero's USA chapter, Volta is proud to lead the industry by furthering our efforts to decarbonize our media supply chain and using our network to accelerate a sustainable future for all."
(Source – Business Wire)
Director of Ad Net Zero's USA Chapter, John Osborn, said, "In 2022, the US media industry woke up to its emissions responsibilities. This year, the industry must start decarbonizing its operations and getting closer to net zero emissions." He added, "I have long admired Volta's leading role in sustainable media, and we are honored they have joined Ad Net Zero's USA chapter as a founding member."
(Source – Business Wire)
Headquartered in San Francisco, Volta Inc., an electric vehicle (EV) charging, and media company has been providing business growth along with a clean energy future as well as a network of EV charging stations since 2010. It helps consumers, brands, and site partners with charging station installation with large-format digital advertising screens, attracting foot traffic for retailers, target audiences for advertisers, and EV drivers at the same time. Its proprietary platform, PredictEV®, combines machine learning technology with behavioral science to assist electric utilities, cities, and commercial property owners with EV infrastructure.