Advertiser Campaign Management
businesswire | August 29, 2023
Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the addition of Moloco Retail Media Platform (RMP) to Google Cloud Marketplace. The availability of Moloco RMP on Google Cloud Marketplace brings an enhanced level of convenience and accessibility, enabling retailers and e-commerce marketplaces to build and grow an ads business powered by machine learning.
Moloco RMP is an enterprise software solution powered by ML that delivers relevant ads, enables measurable advertiser ROI, and streamlines ad operations. Moloco’s advanced ML engine processes first-party user events such as search, browse, shopping cart, and purchase activity, in order to serve the most relevant ads at the right bid price by predicting a user’s likelihood to buy. Moloco’s platform enhances the overall user buying experience with personalized ads that can deliver high margin revenue to the overall business.
“Moloco has enabled retailers and e-commerce marketplaces to activate over 10,000 advertisers in a single day due to our automated advertiser onboarding systems and powerful machine learning models,” said Bill Michels, General Manager, Retail Media Platform, Moloco. “Thanks to Google Cloud, building and scaling an ads business is an even more accessible path to profitability for many companies.”
Retailers and e-commerce marketplaces who are Google Cloud customers can now manage procurement, purchasing, and fulfillment more quickly and easily thanks to the convenience and accessibility of Google Cloud Marketplace. This makes it even easier for Google Cloud customers to integrate with Moloco’s advanced machine learning technology.
“Many merchants and e-commerce marketplaces are seeking solutions that help them better support consumers along their purchasing journey," said Dai Vu, Managing Director, Cloud Marketplace & ISV GTM Programs, Google Cloud. “With its Retail Media Platform now available on Google Cloud Marketplace, Moloco is enabling companies to create better user experiences through personalized ads, drive performance, and generate increased sales."
Moloco RMP can provide modular options for the largest global e-commerce platforms within their existing software stack or can equip customers with the convenience of an end-to-end solution. By providing advertisers with self-serve tools to increase sales, customers can use proven ML models that improve performance and sales, while also improving the user experience. Retailers and e-commerce platforms can use Moloco’s self-serve interface to empower advertisers at scale, drive personalization, and access multiple ad formats to suit unique advertiser needs. Moloco RMP is powered by ML, which leverages first-party user data to deliver personalized ads, maximizing both advertiser goals and the platform's ads revenue.
About Moloco
Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher and e-commerce marketplace can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through market-validated prediction models. Moloco Retail Media Platform enables commerce platforms to establish their own performance ads business. Moloco Monetization for Streaming and OTT enables streaming media companies to build a scalable and profitable ad business that delivers results for advertisers. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.
Read More
Advertiser Platforms
EIN News | September 13, 2023
Alliant, the leading transaction-driven audience company, today announced the launch of a brand-new set of industry-leading audiences covering TV subscriber and viewership categories, paving the way for advertisers to deliver targeted advertising based on consumers’ streaming habits.
The launch includes more than 250 audiences modeled from subscription and viewership data in combination with real transactional, demographic, and lifestyle insights. Alongside Alliant’s existing offering of more than 2,000 audiences, advertisers now have access to a growing number of TV-specific audience solutions for use across major platforms in programmatic, addressable TV, social, direct mail, and email channels.
New categories within this launch include subscribers by service, audiences based on streaming subscription behavior such as loyalists and switchers, and known/deterministic TV viewership by genre, movies & shows, smart TV manufacturer, and more.
“Streaming TV has permanently altered consumer behavior and changed the media landscape, and advertisers are eager to find new forms of data that help them monetize the shift,” said Donna Hamilton, Chief Innovation Officer, Alliant. “Alliant is thrilled to expand upon our audiences to offer a more comprehensive set of TV viewership segments that can help advertisers navigate these new and emerging behaviors. By opening the door to subscriber and viewing habits, we can help brands align their products with certain content preferences, while also opening the door for the streaming services themselves to better reach their customers or lapsed subscribers.”
Alliant’s TV segments are available across all major data exchanges, TV Platforms and DSPs, including LiveRamp Data Store, Beeswax, Freewheel, Cadent, Madhive, and The Trade Desk and can be pushed to any MVPD, Programmer, or Broadcaster.
Join Alliant at the Advanced Advertising Summit as part of NYC TV Week.
About Alliant
Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and we continually validate our people, processes, and data through meaningful certifications such as SOC2, IAB Tech Lab Data Transparency, NAI Membership, NQI certification from Neutronian, and quarterly quality scoring with Truthset.
Read More
Ad Networks, Ad Tech and Martech
Business Wire | July 24, 2023
Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & Video 360 (DV360) as the first Custom Bidding partner. Custom Bidding, a groundbreaking product in Display & Video 360, empowers advertisers to customize the bidding algorithm so that it aligns more closely with the desired business outcome. This solution provides customers with more precise control over ad decisioning and price valuation of each impression opportunity. Custom Bidding has evolved into a pivotal feature that showcases Display & Video 360's resolute commitment to openness and customization for its power users.
With this first-of-its-kind partnership, advertisers and their agencies will gain streamlined access to Scibids’ customizable AI for their bidding strategies when utilizing Display & Video 360 Custom Bidding. Scibids AI is specialized in full-funnel campaign optimization, ranging from upper funnel CTV interactions to lower funnel direct response display ads and everything in between. Custom Bidding can deliver increased return on ad spend (ROAS) for both direct response marketers selling online and consumers that care about offline sales such as consumer packaged goods (CPGs). The integration also streamlines operations by making terms and conditions for advertisers directly acceptable in Display & Video 360, along with in-platform billing and clearing.
The Custom Bidding functionality enables advertisers to create algorithms tailored to their specific campaign goals, resulting in an AI-powered informed bidding model that aligns with their unique business outcomes. Through the seamless collaboration between Scibids and Display & Video 360, advertisers and their agencies can now leverage this bidding strategy customization to achieve unparalleled success with efficiencies at scale.
"For over seven years, Scibids has been dedicated to providing cutting-edge AI solutions that enhance outcomes for advertisers, and we’re pleased to work with a powerhouse partner like Google Display & Video 360 that embraces development on their open infrastructure," said Remi Lemonnier, Co-founder & CEO at Scibids. "As their first fully integrated Custom Bidding partner, we are committed to working together to revolutionize advertising strategies through AI and enable our shared customers to achieve their campaign objectives effectively."
Lemonnier added, "With Custom Bidding, advertisers can unlock the full potential of their campaigns and achieve exceptional results by tailoring their bidding strategies to their unique needs and data assets. While we have been delivering the benefits of AI-powered Custom Bidding to Display & Video 360 users for some time, we’re thrilled to have worked with Google and become their first fully integrated Custom Bidding partner. "
About Scibids
Scibids is the global leader in AI-powered digital advertising decisioning. Founded in Paris in 2016, our mission is to grow and scale the performance of digital marketing by helping brands achieve desired business outcomes through privacy-respecting practices. Scibids AI is designed for advertisers, agencies, and all media buyers who want to improve the effectiveness and scale of their advertising campaigns. Scibids’ customizable AI auto-generates algorithms that fuel performance without relying on user tracking or profiling. Our AI is enabled within leading Demand Side Platforms (DSPs), unifies the ad stack by making planning and measurement data actionable within programmatic buys, and delivers measurable ROI for a long-lasting competitive advantage. Thousands of brands and their media agencies worldwide embrace Scibids AI for the unparalleled performance, customization and automation it provides. Learn more at www.scibids.com and download "AI, Privacy and the Future of Digital Marketing," a marketer's guide to growth in the post-cookie digital ecosystem.
Read More