'Advertising today isn’t just about reach': why Pinterest is not selling ads in APAC yet

thedrum | July 10, 2019

Pinterest sees the Asia Pacific region as an opportunity to grow its user base, as well as to partner with brands, publishers and creators by helping them increase engagement with their audiences through content and execution of their ideas. In addition, Ayumi Nakajima, the country manager for South East Asia and India at Pinterest tells The Drum that the platform wants to help brands to tell their story, engage with consumers across the entire customer journey and drive key business results including awareness, customer acquisition and retention.

Spotlight

Bilder sind ein wichtiges Kommunikationsmittel. Der erste Eindruck zählt.. Studien belegen, dass er bereits in den ersten 50 Millisekunden einer Interaktion entsteht.1 81 % der Internet-Nutzer überfliegen Inhalte nur – sie lesen nur 20 bis 28 % der abgebildeten Worte. Auf den folgenden Seiten erfahren Sie, welche Merkmale Bilder

Spotlight

Bilder sind ein wichtiges Kommunikationsmittel. Der erste Eindruck zählt.. Studien belegen, dass er bereits in den ersten 50 Millisekunden einer Interaktion entsteht.1 81 % der Internet-Nutzer überfliegen Inhalte nur – sie lesen nur 20 bis 28 % der abgebildeten Worte. Auf den folgenden Seiten erfahren Sie, welche Merkmale Bilder

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PROGRAMMATIC ADVERTISING

Reflect Systems Debuts Summer ‘21 Release with New Features, Product Enhancements & Programmatic Advertising Integration.

Reflect Systems | August 26, 2021

Reflect Systems, a leader in digital signage solutions, announced a new partner integration along with a host of new features to help businesses better develop and manage their digital signage strategies and drive creation of fresh and engaging content. AdLogic Programmatic Advertising Integration Reflect is pleased to announce a new integration with a programmatic advertising platform, Place Exchange. This integration allows Digital Out-of-Home (DOOH) network operators using the AdLogic ad management platform to seamlessly integrate programmatic advertising into their existing content schedules, creating an efficient way to benefit from unused advertisement space. Place Exchange was selected as a strategic partner due to the team’s flexible approach to optimizing the partner ecosystem and its focus on helping clients capitalize on the nascent but growing opportunity for programmatic DOOH advertising. “After experiencing tremendous growth in the last year, we began looking for ways to continue expanding our reach and support for DOOH customers,” said Ari Buchalter, CEO of Place Exchange. “Our partnership with Reflect is an exciting step in helping us further our demand side strategy, and we’re looking forward to seeing all that our teams can accomplish together.” New Features for Reflect Xperience Launched in January of 2021, Xperience is a reimagined way to access and use ReflectView, Reflect’s premiere platform for enterprise-class digital signage. Xperience is powered by an easy-to-use, intuitive interface that can be accessed anywhere from a web browser. It provides users a simplified approach for creating and publishing locally relevant content, while maintaining centralized control of the overall content program. Reflect has further enhanced Reflect Xperience by adding the following capabilities: Message Preview, which enables users to preview content as it is created, eliminating the need to schedule content to a media player in order to review it – improving operational efficiency and ensuring higher quality content. Default Dynamic Message App, which allows customers to create custom messages quicker by providing a default application for presenting them. With a wide range of customization, the default app serves to meet users’ most basic messaging needs and save considerable time and expense of creating their own custom message application. Dynamic Information Board App, which allows users to marry their basic menu or information board functionalities with digital signage CMS capabilities to easily update items on a board including pricing, description and images based on user roles. This new feature removes the need to compromise functionalities or deploy two separate systems and enables more efficient updating and management of all content. While the above applications run within Reflect Xperience, both were developed using the Reflect Spark Development Framework, which provides integration and interoperability with the ReflectView platform. With Spark, Reflect customers can create and deploy their own applications using standards-based HTML and JavaScript, further opening the flexibility of industry-standard apps. Spark and the enterprise-level support from ReflectView enables customers to easily distribute, manage, and update these apps as simply as updating any other content. “We’re thrilled with the reception Reflect Xperience has received thus far and know the Summer ‘21 updates will help make this even more valuable for our current and future clients,” said Lee Summers, CEO at Reflect. “These updates continue to give our customers the ability to leverage a more diverse set of options to create and implement content and continue driving engaging, effective signage strategies.” Additional System Enhancements Reflect’s Summer ‘21 release also includes a variety of enhancements to Reflect’s industry-leading device management and reporting functionalities. These additional reporting and filtering options provide users who manage large digital signage networks with even greater system flexibility, allowing them to be as efficient and responsive as possible. Reflect also updated the application programming interfaces (API’s) that allow digital signage platform components like Reflect Xperience, AdLogic and ReflectView to seamlessly communicate with one another. These new APIs further improve the user experience and allow for greater productivity for a larger set of users, including local employees, media sales teams, and content scheduling/programming staff. “The team did a great job following on the heels of the Winter 2021 release with these compelling enhancements,” said Matt Schmitt, Reflect’s co-founder and president. “We’re eager and excited to continue this solid cycle of innovation and product enhancements that will help our customers deliver exceptional experiences more efficiently than ever before.” About Reflect Reflect provides the industry’s most powerful, cost-effective digital signage platform, empowering organizations to create compelling experiences that engage staff and keep customers coming back for more. About Place Exchange Place Exchange is the leading SSP for programmatic out-of-home and place-based media. Integrated with omnichannel DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising.

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AD NETWORKS

Deliveroo Delivers Relevant and Hyperlocal Advertising with Ad-Lib.io

Ad-Lib.io | December 06, 2021

-Deliveroo, a leading online food delivery company in Europe and Asia, and Ad-Lib.io, the next-generation Creative Management Platform (CMP) for leading enterprise brands seeking to ensure advertising relevance at scale, announced today a continued partnership to support Deliveroo’s fast-growing reach with hyperlocal advertising execution that can be delivered at scale. By leveraging real-time data specific to the restaurants and demographics of each delivery zone, in combination with Ad-Lib.io’s Fix and Flex™ Creative Concept management, Deliveroo has shortened time-to-market from 2-3 days to just a matter of minutes while ensuring highly relevant advertising for each zone in every global market they serve. According to McKinsey, mature food delivery markets, including the United Kingdom and Australia, have exponentially grown 4 to 7x since 2018. However, with this growth comes an expectation for increased geographic competition that will drive a greater need for advertising as services compete for local customers. With the Ad-Lib.io platform, Deliveroo has been able to augment paid social with display advertising to serve 30% more impressions in priority zones, and to achieve a CTR that is 2870% better than benchmarks thanks to dynamic templates. “In the eight years since our founding, Deliveroo has grown to serve 7.8 million consumers in 800 locales across 11 global markets,” said Dean Weaving, Head of Display, Video and Paid Social for Deliveroo. “Our hyperlocal marketing strategy has been instrumental to our success, and Ad-Lib.io is a key partner in helping us scale our reach and creative effectiveness in record time. We look forward to continuing our work with them to bring the same relevant, on-target advertising to a multitude of highly differentiated localities.” “Deliveroo has moved quickly to deliver incredible convenience to consumers, especially when local communities struggled to adapt their sources of food during the pandemic. Today, over 72% of the population of the United Kingdom is covered by their services,” said Adit Abyankhar, CEO of Ad-Lib.io. “We are honoured to have contributed to the speed and efficiency with which they have reached target localities with relevant advertising to grow their brand.” About Deliveroo Deliveroo (deliveroo.co.uk) is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 140,000 best-loved restaurants and grocery partners, as well as 100,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with 2,500 employees in offices around the globe. Deliveroo operates in over 800 towns and cities across 11 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, United Arab Emirates, Kuwait and the United Kingdom. About Ad-Lib.io Ad-Lib.io provides the leading next-generation Creative Management Platform for marketers at the world’s largest brands to enable them to scale their digital creative. Ad-Lib.io connects creative and media workflows using intelligent automation, making it easy and fast to produce and optimise relevant ad creative across all digital channels. These ads are 60% more cost-efficient to produce, according to Ad-LIb.io’s customers which include 10 of the top 30 global brands. The venture-backed company, headquartered in London, UK, was founded by former Google executives who understood the need to close the wide gap between creative concepts and digital media execution.

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PROGRAMMATIC ADVERTISING

Simpli.fi, a Leading Programmatic Advertising Platform, Announces Completion of Significant Investment from Blackstone at $1.5 Billion Valuation

Simpli.fi, Blackstone, GTCR | October 04, 2021

Simpli.fi, a leader in programmatic advertising and agency management software, announced that private equity funds managed by Blackstone (NYSE:BX) ("Blackstone") have completed the previously announced significant equity investment in the company. Blackstone joins existing investor GTCR, a leading private equity firm, as majority shareholders in the company. The investment, made through Blackstone's flagship private equity vehicle, values the company at approximately $1.5 billion. "We are thrilled to embark upon this next chapter for Simpli.fi as we welcome Blackstone as a new partner, Working alongside Blackstone and GTCR, we look forward to driving further product innovation and expansion of our platform, both organically and through our targeted acquisition strategy, in order to better serve the needs of advertising agencies and media buying organizations." said Frost Prioleau, Co-Founder and CEO of Simpli.fi. Simpli.fi's full suite of mission critical workflow and ad buying software enables agencies and media groups to manage their core operations more efficiently, and to execute high ROI omni-channel ad campaigns. Each month, the company's innovative programmatic advertising platform powers over 120,000 CTV, mobile, and other digital campaigns for 30,000 active advertisers. "Blackstone shares our vision and strong belief in Simpli.fi's growth potential and, importantly, brings complementary expertise and valuable resources to bear. We look forward to working together to support the company's continued expansion." added Craig Bondy, a Managing Director at GTCR, and Stephen Master, a Principal at GTCR Evercore, LUMA Partners, and Canaccord Genuity served as financial advisors, and Kirkland & Ellis LLP served as legal advisor to Simpli.fi and GTCR. Simpson Thacher & Bartlett LLP served as legal advisor to Blackstone. "As local media spend increasingly moves from linear to digital channels, we are excited to partner with management and GTCR to build upon Simpli.fi's market leadership in this space, We look forward to investing behind Simpli.fi's rapid growth trajectory as it continues to innovate and serve customers through superior technology and customer service." said Sachin Bavishi, a Managing Director at Blackstone. About Simpli.fi Simpli.fi is a leading provider of workflow software and programmatic advertising solutions, serving over 1,400 agencies, advertisers, and media buying organizations. Our solutions enable our customers to perform more effectively and efficiently, and to maximize ROI on their advertising spend across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 120,000 campaigns for 30,000 advertisers in a typical month. About Blackstone Blackstone is the world's largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $684 billion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. About GTCR Founded in 1980, GTCR is a leading private equity firm focused on investing in growth companies in the Growth Business Services, Technology, Media & Telecommunications, Healthcare and Financial Services & Technology industries. The Chicago-based firm pioneered The Leaders Strategy™ – finding and partnering with management leaders in core domains to identify, acquire and build market-leading companies through transformational acquisitions and organic growth. Since its inception, GTCR has invested more than $20 billion in over 250 companies.

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