Advertising veterans team up to launch specialist press agency

Steve Goodman, who served at WPP for 36 years, and former Omnicom director Peter Thomson said the new venture will exploit the opportunities created by an evolving media landscape. The London-based agency will focus on print media, providing a specialist outlook similar to those already available for the radio and outdoor advertising sectors. Print advertising spend has suffered a steady decline over the last decade, falling from 25 per cent of total spend in 2012 to just 8.7 per cent last year. It comes as brands increasingly pump money into digital advertising sectors. However, Goodman and Thomson said this decline had “completely changed” the dynamics of the print category, arguing there will be consolidation of print buying from media agencies.

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