Ad Tech and Martech

Adverty is Granted Second Patent by the US Patent and Trademark Office for In-Game Ad Viewability Technology

Adverty AB (publ) has been allowed a second patent by the United States Patent and Trademark Office for its in-game advertisement visibility technology. The new specialized patent secures a strategy for deciding if an advert is viewed as noticeable in a three-dimensional gaming climate delivered on a screen – a vital usefulness of Adverty's industry-driving in-game advertising platform.

Adverty, the main in-game platform for sponsors, organizations and game engineers, today declares the notification of remittance for its latest in-game advertisement viewability technology patent by the United States Patent and Trademark Office.

The new specialized patent ensures a strategy for deciding if an item (advert) is viewed as obvious in a three-dimensional gaming climate delivered on a screen, through an examination of the colours of an advert with the rendered colour on the screen.

Spotlight

Spotlight

Related News