Marin Software | August 16, 2022
Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, announced today that it has been recognized as a Strong Performer in the Forrester Research, Inc. August 2022 report, The Forrester Wave™ B2B Advertising Solutions, Q3 2022.
The report evaluated 14 B2B Advertising Solutions providers based on 28 criteria across their current offerings, strategies, and market presence. Marin Software received the top score in the B2B performance reporting criterion and also received the highest possible score in the execution roadmap and market approach criteria.
According to the report, “Marin Software’s execution roadmap and market approach are superior and include the innovative use of audience data to enable a variety of B2B advertising use cases from e-commerce to ABM… Ad-level, performance-level, and ROI-level reporting are also superior.”
“We are proud to be named as a Strong Performer in The Forrester Wave™ B2B Advertising Solutions report,” said Chris Lien, CEO, Marin Software.
“We are proud to be named as a Strong Performer in The Forrester Wave™ B2B Advertising Solutions report,” said Chris Lien, CEO, Marin Software. “We are committed to delivering B2B advertisers with the best solutions for analyzing, automating, and optimizing their marketing campaigns and we are thrilled to be recognized in the report.”
The self-serve MarinOne platform unifies industry leading optimization tools with flexible reporting to help advertisers maximize the impact and reach of their digital marketing investment across paid search, social, and ecommerce channels.
Marin has been helping advertisers advance their digital advertising campaigns for over 15 years and has managed over $40 billion in advertising spend for some of the world’s top brands.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.
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Ipsos MMA, Adform | September 20, 2022
Ipsos MMA, a recognized leader in measuring and optimizing advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its Unified Marketing Measurement and Optimization, leveraging Adform's ID Fusion solution. This approach integrates first-party data signals across the digital media ecosystem to build consumer journeys without the need for third-party cookies. This unique partnership will help advertisers futureproof ad measurement while platforms are shifting their data sharing policies and privacy regulations are becoming more rigorous.
The announcement comes as various ad platforms deprecate the third-party IDs within their log-level data, preventing brands from determining the effectiveness of their media campaigns in real-time at highly granular levels – such as audience, creative, or placement.
Many browsers and operating systems today do not allow for the generation of third-party cookies – and third-party cookies will eventually be phased out entirely. Advertisers and agency partners will not be permitted access to third-party cookie IDs. Without first or third-party measurement signals, advertisers cannot attribute specific media types to back-end key performance indicators like conversions. Adform uses a bespoke approach to track and stitch together first-party data to provide vital information for analytics and targeting.
"Incorporating Adform's ID Fusion into our analytics data stack enables us to provide advertisers with quick, always-on, analytics on their digital and addressable buys. This data coupled with our unified marketing measurement approach, ensures that maximum coverage is achievable reducing data sparsity, a common issue impacting real-time marketing measurement today," said Doug Brooks, EVP of Strategic Accounts at Ipsos MMA.
"The implications are clear; if you want true attribution, you need to work with transparent partners and provide true insight into media performance," said John Piccone, Adform's Regional President, Americas.
"The implications are clear; if you want true attribution, you need to work with transparent partners and provide true insight into media performance," said John Piccone, Adform's Regional President, Americas. "This groundbreaking partnership allows advertisers to see how their hard-earned media budgets are performing and allows them to reallocate budget to increase return on ad spend."
The partnership leverages Adform's "ID Fusion" pioneering solution, allowing advertisers to solve for a third-party "cookie-less" future.
ID Fusion has been implemented since 2020 and is used across many of Adform's 25,000 clients. Earlier this year, the solution was also recognized by the industry as a powerful response to change after being awarded both The Drum and Campaign Tech Awards. The data from ID Fusion feeds into Ipsos MMA's Unified Marketing Measurement & Optimization platform, enabling marketers to cut through the noise that often dilutes effective media touchpoint and customer-level measurement. With this integration, advertisers can leverage Unified Marketing Measurement to continue to attribute touchpoints along the consumer journey and drive tactical changes to plans while in-flight to prioritize media channels, targeting tactics, creative versions, and audiences.
Please click here to learn more about Ipsos MMA's Unified Attribution capability.
About Ipsos MMA
Ipsos MMA is a leading global analytics consultancy founded in 1989. The company enables its clients to achieve higher revenues and operating profits via its forward-looking, data-driven analytics, software, and consulting solutions. Ipsos MMA is headquartered in New York, NY, and is a part of the leading global custom market research company Ipsos, which has over 80 locations worldwide. To learn more about Ipsos MMA, visit www.mma.com.
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.
Comcast Advertising | July 25, 2022
Today, Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans.
As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, encouraging a lean-back experience and content discovery that mimics traditional TV viewing.
According to the report, F.A.S.T. penetration among households has more than doubled year-over-year. Today, six out of 10 households who have connected TVs are using F.A.S.T. services exclusively or in addition to other services – getting a TV-like viewing experience without the costs or logins required for linear TV or paid streaming.
“F.A.S.T. is a rapidly growing ad-supported medium for consumers to watch and discover premium streaming content in an environment that mimics linear TV,” said James Rooke, President, Comcast Advertising.
“F.A.S.T. is a rapidly growing ad-supported medium for consumers to watch and discover premium streaming content in an environment that mimics linear TV,” said James Rooke, President, Comcast Advertising. “As advertisers look to efficiently maximize their reach in an increasingly fragmented viewing landscape, F.A.S.T services are a valuable complement to traditional TV and other AVOD streaming options as part of a holistic multi-screen media plan.”
The report looks at new trends from F.A.S.T. provider XUMO and reveals that the average XUMO user spends about 104 minutes within the platform once they have entered. Many consumers may be landing on F.A.S.T. channels without even realizing it, as many are programmed directly into the channel guide by TV manufacturers. Not surprisingly, 70 percent of XUMO users are cord cutters, relying on XUMO as a complement to subscription video-on-demand (SVOD) services.
According to the report, advertisers and programmers alike are seeing the value of F.A.S.T services today. According to Horizon Media, “the F.A.S.T. industry has grown exponentially and overlaps quite a bit now with what traditional TV has to offer in terms of both content and audience. Advertising on F.A.S.T. allows us to reach our targeted audience and is a valuable complement to our TV budget.”
Amanda Garcia, Senior Director of Partnerships at Paramount+, adds, “As customers find more ways to watch the content they love across a mix of services, F.A.S.T. channels have become a key part of our media mix for acquisition and awareness, as well as targeted campaigns to super-serve key audiences.”
About Comcast Advertising
Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goals – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more.