Hivestack | March 16, 2023
Hivestack, a company that makes programmatic digital out-of-home (DOOH) advertising technology, has teamed up with Focus Media Hong Kong to give local and international buyers access to Focus Media's network of digital panels and billboards.
The network has Causeway Bay, Tsim Sha Tsui, Mongkok, and Kwun Tong, as well as Hong Kong's first digital screen that can be turned on programmatically with 3D creative executions. It is the first and only one in Hong Kong. With the help of Hivestack's programmatic DOOH advertising technology, advertisers will be able to reach a wider audience and send more targeted and personalized ads. It also marks a significant step towards the digital transformation of Hong Kong's out-of-home advertising industry.
Troy Yang, MD of North Asia at Hivestack, said, "Focus Media Hong Kong helps to expand the variety of DOOH screens for media buyers." He also said, “The whole team at Hivestack is thrilled to partner with Focus Media in Hong Kong, which will now exclusively use the Hivestack SSP to drive incremental revenue from our global network of advertisers." He further said, "This partnership provides countless opportunities for brands, agencies, and omni-channel DSPs both locally and globally to activate programmatic DOOH campaigns across some of the most strategic locations in Hong Kong."
(Source - Exchangewire)
The goal of the partnership is to bring in more money from global advertisers and take the process of buying programmatic DOOH ads to the next level. In Hong Kong, digital advertising that is based on data was expected to bring in 62% of all advertising revenue by 2022.
Hivestack is a full stack adtech company that specializes in programmatic digital out of home (DOOH) advertising. Their platform offers a complete suite of tools and services to enable buyers and sellers of DOOH advertising to activate campaigns and attract programmatic revenue. On the buy side, marketers can use the Demand Side Platform (DSP) to create measurable campaigns that activate DOOH screens in real-time based on consumer behavior and audience movement patterns. On the sell side, DOOH media owners can use Hivestack's Supply Side Platform (SSP) & Ad Exchange. Additionally, the Ad Server can power impression-based, directly sold campaigns. Attribution enables buyers and sellers to measure business outcomes at all stages of the consumer sales funnel, providing a more complete picture of the effectiveness of their campaigns.
Kochava | February 15, 2023
On February 14, 2023, Kochava, a real-time data solutions provider, announced its acquisition of Machine Advertising, joining brands with app marketers and enhancing its measurement solutions and presence in the EMEA region.
Kochava and Machine Advertising collaborated throughout the 2022 year for its incremental lift analyses with Machine's Always-on Incremental Measurement (AIM) product. This collaboration resulted in a productized approach to always-on incremental measurement services, according to Kochava Advertisers. In addition, this AIM product can work with other measurement toolsets and Kochava, the opposite of any mobile measurement partner (MMP) solution.
AIM, a marketing mix modeling tool, provides real-time incremental insights and enhances advertisers' drives. It also makes it easy for advertisers to learn the impact of factors like seasonality and channel saturation on the advertisement. It also suggests artificial intelligence (AI) recommendations optimize budget allocation. As a result, it is a critical tool for CFOs forecasting around a recession environment, increasing return on ad spend (ROAS) even in economic uncertainty.
Founder and CEO of Kochava, Charles Manning, said, "Machine's product focus to deliver always-on incrementality measurement aligns perfectly with our own objectives to add instant value to our clients. As a company built on customer-driven innovation, we are always looking for new best-in-class solutions to add to our solutions suite."
(Source – Business Wire)
CEO of Machine Advertising, Gary Danks, said, "We are thrilled to join forces with Kochava, a company that shares our commitment to innovation and customer-centric values." He added, "Our products integrate seamlessly into Kochava's already impressive portfolio, delivering unparalleled mobile measurement products and driving even greater success for our clients. Our team will support Kochava's EMEA expansion plans and being part of a larger organization allows us to take our vision to the next level and have a greater impact on the industry."
(Source – Business Wire)
Kochava, an attribution and measurement solutions provider for data-driven marketers, has been empowering publishers and advertisers with its Marketers Operating SystemTM (m/OS) for growth, integration, and management of customer identity, data controls and measurement since 2011. It unifies data and channel solutions with the operating system, simplifying data aggregation and reporting. Its platform also provides unlimited publisher and advertiser tools like building third-party solutions in the platform. In addition, it enhances data access and value action success through return on investment (ROI) increment. Headquartered in Sandpoint, Idaho, it provides customer-driven innovation, data security and growth worldwide.
MOBILE ADVERTISING, RETARGETING
Teads | December 30, 2022
Teads, a global media platform, has announced a partnership with Integral Ad Science (IAS), a global leader in digital media quality. Through this collaboration, Teads and IAS will enhance the quality of digital advertising for both publishers and advertisers.
The partnership will allow Teads to integrate IAS's Context Control solution, which uses natural language processing to determine the sentiment and emotion of content, in order to provide advertisers with a more precise classification of brand suitability and avoid content deemed unsuitable for their brand. With this integration, Teads will be able to give its clients more control over where their digital ads show up. This will make sure that their brand is shown in a way that fits the criteria set by the advertisers.
"About 78.8% of European marketers say they are concerned or very concerned about brand safety when buying digital advertising."
The collaboration will allow Teads to maximize the reach of advertising campaigns while also supporting quality journalism. The integration will also allow advertisers to have greater control over content adjacencies and avoid impressions on certain topics, including those deemed risky or harmful by a brand. By increasing the control advertisers have over their digital ad placement, Teads is able to reduce the amount of wasted budget spent on ads that don't meet their criteria and ensure that every ad dollar is well-spent.
with this partnership, brands will know that their ads are being shown in safe and appropriate environments, both in display and video formats. This increased control over digital ad placement will not only help brands protect their reputation and ensure that their campaigns are viewed in the right context, but it will also reduce the overall cost of advertising by eliminating wasted budget on ads that don't meet brand criteria.
Teads operates a leading cloud-based omnichannel platform that enables programmatic digital advertising globally. Teads' modular platform offers an end-to-end solution for buy-side, sell-side, creative, data, and AI optimization.
Advertisers and their agencies can use Teads to buy inventory from the world's best publishers and content providers. Teads enables advertisers and agencies to reach billions of unique monthly users in brand-safe, responsible advertising environments while improving digital ad transactions.
Teads' 1,200+ employees in 50 offices across 30 countries work with top marketers, agencies, and publishers.
IAS is a leader in digital media quality. IAS ensures that ads are viewed by real people in safe and appropriate environments by using contextual targeting and supply-path optimization. Our mission is to be the global standard for digital media quality, trust, and transparency for the world's leading brands, publishers, and platforms. Data-driven technologies provide actionable, real-time signals and insights. IAS works with thousands of top advertisers and publishers worldwide.