Adwerx Moves to Flexible Work Arrangement to the Way Work Has Changed Due to the Coronavirus

Adwerx | October 20, 2020

Adwerx, a leading provider of hyperlocal, personalized, and custom automated advertising services, and honoree on the Inc. 5000 list of America's fastest growing private companies four years in a row, announces that it will provide a flexible work arrangement for employees moving forward. Adwerx employees will be given the option to work from anywhere or come to the home office in Durham on a flexible schedule once the office is re-opened. Beginning operations in 2013, Adwerx was founded with the concept of leveling the playing field for businesses of all sizes through scalable, automated digital advertising. The company's role as a leading technology company was established in 2017 after launching its Advertising Automation Platform, originally designed to serve the needs of the real estate industry through automated ads for new home listings. Building off its tremendous success in real estate, Adwerx set sights on the mortgage, financial services, and franchise verticals. Now just three years later, Adwerx is working with 25% of top brokerage firms and over 15% of the top mortgage originators in the U.S., and has developed a full service, hyperlocal, custom targeted solution that provides brand-locked advertising across social media, streaming TV, and top websites.

Spotlight

Complex decisions are fraught with risk. To increase trust and confidence in making high-stakes company purchase decisions, B2B buyers leverage their professional networks. Social media makes accessing these networks more efficient. New global research, conducted by IDC in February 2014, finds that online social networks play a vital role in the purchase process of 84% of the most senior B2B buyers. In the final stage of the purchasing process, when stakes are highest, online professional networks (e.g., LinkedIn) are the number 1 information preference of buyers.

Spotlight

Complex decisions are fraught with risk. To increase trust and confidence in making high-stakes company purchase decisions, B2B buyers leverage their professional networks. Social media makes accessing these networks more efficient. New global research, conducted by IDC in February 2014, finds that online social networks play a vital role in the purchase process of 84% of the most senior B2B buyers. In the final stage of the purchasing process, when stakes are highest, online professional networks (e.g., LinkedIn) are the number 1 information preference of buyers.

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SOCIAL MEDIA ADVERTISING

Amazon PPC Ads Advertising Business Agency Clear Ads Discusses Sponsored Ads Trends for 2022

Clear Ads | February 17, 2022

Clear Ads, a trusted Amazon PPC agency, has recently shared the top three sponsored advertising trends for 2022. The company is known for its efficient Amazon ads and DSP solutions and regularly publishes high-quality content related to Amazon advertising. Clear Ads' Head of Sales George Roberts shares insights on the year's most likely sponsored advertising trends to start the New Year. As an experienced Amazon ads expert, Roberts has forecasted the following Sponsored Ads trends for the upcoming year. Making an Amazon product stand out from the rest is now extremely difficult as the platform continues to get more saturated with each passing day. Roberts believes that this can be avoided by using custom product images. Just one creative image, he says, can have up to 12,000 different size variations on and off Amazon. This is why using customizable creatives on sponsored brands will likely be a strong industry trend in 2022. According to the article, day parting will be another dominant sponsored advertising trend in 2022. This underrated Amazon advertising feature allows advertisers to run their ads only at specific times of the day, curtailing advertising costs by avoiding unproductive times. Roberts strongly feels that the cost-per-viewable-impressions (VCPM) model will be extremely popular in 2022. Though Sponsored Display campaigns have not gained much attention in the past, Roberts expects that they will become a much more attractive advertising option with the introduction of the VCPM model, which allows advertisers to pay for 1,000 shopper impressions rather than per individual click. Clear Ads is now also offering its customers its informative e-book, Ultimate Guide to PPC to help them better understand PPC and how to get the most out of it. About Clear Ads Clear Ads is a paid advertising agency focusing on Amazon and Google for small and medium-sized enterprises around the world.

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PROGRAMMATIC ADVERTISING

Reflect Systems Debuts Summer ‘21 Release with New Features, Product Enhancements & Programmatic Advertising Integration.

Reflect Systems | August 26, 2021

Reflect Systems, a leader in digital signage solutions, announced a new partner integration along with a host of new features to help businesses better develop and manage their digital signage strategies and drive creation of fresh and engaging content. AdLogic Programmatic Advertising Integration Reflect is pleased to announce a new integration with a programmatic advertising platform, Place Exchange. This integration allows Digital Out-of-Home (DOOH) network operators using the AdLogic ad management platform to seamlessly integrate programmatic advertising into their existing content schedules, creating an efficient way to benefit from unused advertisement space. Place Exchange was selected as a strategic partner due to the team’s flexible approach to optimizing the partner ecosystem and its focus on helping clients capitalize on the nascent but growing opportunity for programmatic DOOH advertising. “After experiencing tremendous growth in the last year, we began looking for ways to continue expanding our reach and support for DOOH customers,” said Ari Buchalter, CEO of Place Exchange. “Our partnership with Reflect is an exciting step in helping us further our demand side strategy, and we’re looking forward to seeing all that our teams can accomplish together.” New Features for Reflect Xperience Launched in January of 2021, Xperience is a reimagined way to access and use ReflectView, Reflect’s premiere platform for enterprise-class digital signage. Xperience is powered by an easy-to-use, intuitive interface that can be accessed anywhere from a web browser. It provides users a simplified approach for creating and publishing locally relevant content, while maintaining centralized control of the overall content program. Reflect has further enhanced Reflect Xperience by adding the following capabilities: Message Preview, which enables users to preview content as it is created, eliminating the need to schedule content to a media player in order to review it – improving operational efficiency and ensuring higher quality content. Default Dynamic Message App, which allows customers to create custom messages quicker by providing a default application for presenting them. With a wide range of customization, the default app serves to meet users’ most basic messaging needs and save considerable time and expense of creating their own custom message application. Dynamic Information Board App, which allows users to marry their basic menu or information board functionalities with digital signage CMS capabilities to easily update items on a board including pricing, description and images based on user roles. This new feature removes the need to compromise functionalities or deploy two separate systems and enables more efficient updating and management of all content. While the above applications run within Reflect Xperience, both were developed using the Reflect Spark Development Framework, which provides integration and interoperability with the ReflectView platform. With Spark, Reflect customers can create and deploy their own applications using standards-based HTML and JavaScript, further opening the flexibility of industry-standard apps. Spark and the enterprise-level support from ReflectView enables customers to easily distribute, manage, and update these apps as simply as updating any other content. “We’re thrilled with the reception Reflect Xperience has received thus far and know the Summer ‘21 updates will help make this even more valuable for our current and future clients,” said Lee Summers, CEO at Reflect. “These updates continue to give our customers the ability to leverage a more diverse set of options to create and implement content and continue driving engaging, effective signage strategies.” Additional System Enhancements Reflect’s Summer ‘21 release also includes a variety of enhancements to Reflect’s industry-leading device management and reporting functionalities. These additional reporting and filtering options provide users who manage large digital signage networks with even greater system flexibility, allowing them to be as efficient and responsive as possible. Reflect also updated the application programming interfaces (API’s) that allow digital signage platform components like Reflect Xperience, AdLogic and ReflectView to seamlessly communicate with one another. These new APIs further improve the user experience and allow for greater productivity for a larger set of users, including local employees, media sales teams, and content scheduling/programming staff. “The team did a great job following on the heels of the Winter 2021 release with these compelling enhancements,” said Matt Schmitt, Reflect’s co-founder and president. “We’re eager and excited to continue this solid cycle of innovation and product enhancements that will help our customers deliver exceptional experiences more efficiently than ever before.” About Reflect Reflect provides the industry’s most powerful, cost-effective digital signage platform, empowering organizations to create compelling experiences that engage staff and keep customers coming back for more. About Place Exchange Place Exchange is the leading SSP for programmatic out-of-home and place-based media. Integrated with omnichannel DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising.

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AD NETWORKS

Billups Acquires Ad Tech Startup Outchart to Advance Programmatic Digital Out-of-Home (OOH) Aspirations

Billups | February 22, 2022

Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software provider for the digital out-of-home marketplace. The acquisition follows Billups' recent purchases of Ads on Top in 2022 and MacDonald Media in 2020. The company's growing footprint now covers 19 U.S. and five European markets with over 120 employees. Together, Billups and Outchart will work to deliver on the vision of innovative, data-driven and single-stop technology solutions for out-of-home media advertisers, agencies and media owners. At the time of the acquisition, Outchart offered digital OOH media owners a cloud-based software solution built by a roster of OOH and technology experts. The software provider operated in the U.S. and UAE, helping owners to automate campaign and screen management workflow to leverage programmatic revenues. "All my life, I've been passionate about bringing businesses and developers together to create platforms that automate everyday workflows. I'm excited to join forces with Billups and their deep data and technology bench and OOH media experts," said Igor Kuznetsov, Chief Product Officer at Outchart. "I am so thrilled to become a part of the Billups team, where so many beautiful minds work under the same roof to deliver best-in-class digital OOH, programmatic products and services," said Dmitry Semenov, Chief Business Development Officer at Outchart. We are excited for our partnership with Outchart to bring us closer to transforming the out-of-home industry into a truly unified experience. Combining the strengths of our companies and relentless commitment to advanced technology and programmatic opportunities allow us to accelerate our business forward — not just domestically but globally." Benjamin Billups, Co-founder of Billups. Rob MacMillan and David Tolliver of Castlewood Advisors exclusively represented Outchart in the sale of the business. About Billups Billups is revolutionizing the out-of-home media experience. Blending art and science with advanced technology, we lead the industry with scientific targeting, accurate out-of-home measurement and an innovative AI-powered recommendation engine. Founded in 2003, Billups helps the world's leading brands navigate and optimize their out-of-home investment.

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