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African Bank appoints Black River FC as its ATL advertising agency

Media Update | January 22, 2019

African Bank has appointed Black River FC as it's above the line (ATL) advertising agency. According to African Bank, the appointment comes at a time when it is entering a new era as a fully-fledged retail bank and starting to play an increasingly significant role in changing banking in South Africa. This year, African Bank will launch MyWORLD™, its new banking product. This will enable customers to access a range of financial products with the bank, all under one roof. It is anticipated that the new product and service offerings will appeal to a larger customer base, and Black River FC will be responsible for driving the brand’s performance and connecting the business to its current and incoming customer base. Kaibe Mollo, African Bank’s head of marketing, says, "We are delighted to welcome the Black River FC team. We were impressed with their pitch presentation and felt that their approach resonated most closely with the bank’s vision. They have an exciting repositioning challenge ahead of them."

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8 ways brand advertisers, ad agencies, and AdTech companies can boost insights and ROI with the Media Data Cloud

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities.

In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

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Loop Media Announces Participation in 2023 South by Southwest

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