AiAdvertising, an AdTech company, announced being the first to uncover ChatGPT's commercial applications in the AdTech industry, focusing on artificial intelligence (AI) and machine learning (ML) utilization for the marketing industry. The automated ChatGPT solution is making signals and insights of AiAdvertising's PersonalAI more informative and targeted.
The signals and insights of PersonalAI provide detailed information about behavioral information, psychographics, demographics, and triggers for the consumer adaptive curve. With its solutions and insights, ChatGPT is enhancing the diversity, scalability, and persona-driven content of AiAdvertising's PersonalAI. Through this leverage, AiAdvertising is making clients' paid advertising campaigns and landing pages more engaging at the psychographic level and customizing them as per the personas' needs based on user experiences, needs, behaviors and goals.
ChatGPT's commercial applications have the potential to automate and enhance complex communications like email sales campaigns, computer code, and customer support. It can generate personalized automated responses to customer inquiries, content for social media marketing campaigns and assistance throughout the customer cycle.
CEO of AiAdvertising, Jerry Hug, said, "What is remarkable is that all of this is done without any type of unconscious bias. Even as marketers, we insert our own opinions into the words and language we use to think about a brand or product. ChatGPT allows us to remove that predisposition and focus on a more customer-based solution leveraging data and science rather than opinions and assumptions." He added, "We are now taking our PersonaAI ChatGPT approach to market with our clients and are already generating buzz about the anticipated increased performance of personalized campaigns."
(Source – CSM Wire)
AiAdvertising, an advertising technology-based solutions provider, has been using artificial intelligence and machine learning and building software for marketing companies since 1998. Headquartered in San Antonio, Texas, it provides services based on digital marketing, data analytics, creativity, content strategy, digital media, e-commerce, and big data, worldwide. It eliminates digital waste and increases the return on digital ad spend. Its flagship product, the Campaign Performance Platform, offers a subscription-based end-to-end Ad Management solution, utilizing artificial intelligence to improve the advertisements' performance, efficiency, and productivity. It assists advertising agencies and brands in measuring, scaling, creating, predicting, and targeting personalized campaigns.