SOCIAL MEDIA ADVERTISING

Air Around the Clock Joins Forces with Lipof & McGee Advertising

Lipof & McGee Advertising | January 25, 2021

Air Around the Clock Joins Forces with Lipof & McGee Advertising
Air Around the Clock, South Florida's driving AC deals and administration organization, has formally held Lipof and McGee Advertising as Agency of Record for the organization's marketing needs. From this point forward, Lipof and McGee Advertising will deal with all showcasing technique, media arranging and situation, innovative, digital and social media services for the AC sales and service company.

“The residential air conditioning industry in South Florida is more competitive than ever. It’s critical that we effectively tell consumers why we are their number one choice for value and service with their home AC units,” says Air Around the Clock President, Eric Pereira. “Air Around the Clock continues to be the market leader. Our buying power and size ensures we get the lowest prices, which means the best value for homeowners. With the help of Lipof & McGee, we will continue to communicate this cohesive, consistent message across all platforms to continue our growth and success.”

Lipof and McGee Advertising is the principal advertising office that Air Around the Clock will have worked with in the organization's 30-year history. The organization will attempt to improve Air Around the Clock's message, media purchases and global positioning frameworks to attempt to promptly improve advertising ROI, and to assist further with developing Air Around the Clock's client base. Lipof and McGee will take a look at new chances in traditional media formats including billboards, and also look at expanding the company’s exposure online.

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ADVERTISER PLATFORMS

To Run Amazon DSP Buys, Brands Prefer CANOPY Management

Canopy Management | September 08, 2021

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ADVERTISER PLATFORMS

Frameplay and Kochava Launch First-to-Market Impression to Conversion Attribution Campaign in Mobile Video Game Environment

Frameplay | November 18, 2021

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PROGRAMMATIC ADVERTISING

Reflect Systems Debuts Summer ‘21 Release with New Features, Product Enhancements & Programmatic Advertising Integration.

Reflect Systems | August 26, 2021

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It provides users a simplified approach for creating and publishing locally relevant content, while maintaining centralized control of the overall content program. Reflect has further enhanced Reflect Xperience by adding the following capabilities: Message Preview, which enables users to preview content as it is created, eliminating the need to schedule content to a media player in order to review it – improving operational efficiency and ensuring higher quality content. Default Dynamic Message App, which allows customers to create custom messages quicker by providing a default application for presenting them. With a wide range of customization, the default app serves to meet users’ most basic messaging needs and save considerable time and expense of creating their own custom message application. Dynamic Information Board App, which allows users to marry their basic menu or information board functionalities with digital signage CMS capabilities to easily update items on a board including pricing, description and images based on user roles. This new feature removes the need to compromise functionalities or deploy two separate systems and enables more efficient updating and management of all content. While the above applications run within Reflect Xperience, both were developed using the Reflect Spark Development Framework, which provides integration and interoperability with the ReflectView platform. With Spark, Reflect customers can create and deploy their own applications using standards-based HTML and JavaScript, further opening the flexibility of industry-standard apps. 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What's the cost to advertise on YouTube? In this quick video you will learn about YouTube advertising and the cost associated with the various ad types. Want access to our ULTIMATE Digital Marketing Toolbox?