SOCIAL MEDIA ADVERTISING

Air Around the Clock Joins Forces with Lipof & McGee Advertising

Lipof & McGee Advertising | January 25, 2021

Air Around the Clock, South Florida's driving AC deals and administration organization, has formally held Lipof and McGee Advertising as Agency of Record for the organization's marketing needs. From this point forward, Lipof and McGee Advertising will deal with all showcasing technique, media arranging and situation, innovative, digital and social media services for the AC sales and service company.

“The residential air conditioning industry in South Florida is more competitive than ever. It’s critical that we effectively tell consumers why we are their number one choice for value and service with their home AC units,” says Air Around the Clock President, Eric Pereira. “Air Around the Clock continues to be the market leader. Our buying power and size ensures we get the lowest prices, which means the best value for homeowners. With the help of Lipof & McGee, we will continue to communicate this cohesive, consistent message across all platforms to continue our growth and success.”

Lipof and McGee Advertising is the principal advertising office that Air Around the Clock will have worked with in the organization's 30-year history. The organization will attempt to improve Air Around the Clock's message, media purchases and global positioning frameworks to attempt to promptly improve advertising ROI, and to assist further with developing Air Around the Clock's client base. Lipof and McGee will take a look at new chances in traditional media formats including billboards, and also look at expanding the company’s exposure online.

Spotlight

Today, more than half of all US digital ad spending goes to display, and 85% of that spend is programmatic. Marketers shifting greater percentages of their budget to display are under pressure to prove and improve the impact of that spend on revenue. Winning in display—especially programmatic display—is all about data: The more accurate, complete, and actionable the data, the better the results of ad campaigns.

Spotlight

Today, more than half of all US digital ad spending goes to display, and 85% of that spend is programmatic. Marketers shifting greater percentages of their budget to display are under pressure to prove and improve the impact of that spend on revenue. Winning in display—especially programmatic display—is all about data: The more accurate, complete, and actionable the data, the better the results of ad campaigns.

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