Airport fires advertising firm led by prominent political operative, seeks to collect $560K

Democrat and Chronicle | March 07, 2019

Claiming to be owed $564,000 in advertising revenue, the Monroe County Airport Authority has fired its longtime marketing firm and directed legal staff to pursue collection.The action came during a special meeting of the authority's board last week.Normal Communications has handled advertising at the Greater Rochester International Airport since the late 1990s. The Rochester firm, led by prominent political operative and Rochester Broadway Theatre League chairman Arnold Rothschild, has had dust-ups with the board over timely payments in the past. This time is different.

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Spotlight

Reach those who have visited your site, but did not convert. Retargeting ads keep your brand top of mind and bring customers back when they’re ready to buy. You can target lost leads with ads on traditional desktop sites, mobile sites, blogs, and more. By placing your brand on other sites, your business will receive increased impressions, views, and sales.

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AD NETWORKS

Marin Software Named a Strong Performer in B2B Advertising Solutions by Independent Research Firm

Marin Software | August 16, 2022

Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, announced today that it has been recognized as a Strong Performer in the Forrester Research, Inc. August 2022 report, The Forrester Wave™ B2B Advertising Solutions, Q3 2022. The report evaluated 14 B2B Advertising Solutions providers based on 28 criteria across their current offerings, strategies, and market presence. Marin Software received the top score in the B2B performance reporting criterion and also received the highest possible score in the execution roadmap and market approach criteria. According to the report, “Marin Software’s execution roadmap and market approach are superior and include the innovative use of audience data to enable a variety of B2B advertising use cases from e-commerce to ABM… Ad-level, performance-level, and ROI-level reporting are also superior.” “We are proud to be named as a Strong Performer in The Forrester Wave™ B2B Advertising Solutions report,” said Chris Lien, CEO, Marin Software. “We are proud to be named as a Strong Performer in The Forrester Wave™ B2B Advertising Solutions report,” said Chris Lien, CEO, Marin Software. “We are committed to delivering B2B advertisers with the best solutions for analyzing, automating, and optimizing their marketing campaigns and we are thrilled to be recognized in the report.” The self-serve MarinOne platform unifies industry leading optimization tools with flexible reporting to help advertisers maximize the impact and reach of their digital marketing investment across paid search, social, and ecommerce channels. Marin has been helping advertisers advance their digital advertising campaigns for over 15 years and has managed over $40 billion in advertising spend for some of the world’s top brands. About Marin Software Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.

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AD TECH AND MARTECH

ArtsAI Named Fastest Growing Ad Technology Company in America

ArtsAI | August 24, 2022

ArtsAI announced today their debut on the INC 5000 list at #56, with a 6,285% 3-year revenue growth rate. The Inc. 5000 list is considered the definitive measure of the most successful independent companies in America. “The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.” Special projects editor Eric Hagerman noted, “A strength runs through America's small businesses that defies the forces twisting our economy into such weird knots.” “It’s a tremendous honor for ArtsAI to be listed as the fastest growing Ad Tech company on the INC 5000 list,” said Erik Lundberg, ArtsAI CRO. “We’d like to congratulate Neato (Ecommerce solutions), as well as The Snow Agency, Franchise Ramp, and Movers + Shakers (agencies) who placed ahead of us in the Advertising & Marketing category where ArtsAI was ranked 5th in the U.S. We could not have accomplished this without our amazing customers and partners.” Yuri Khidekel, ArtsAI’s CEO, said, “Benchmarking has shown ArtsAI’s Predictive Personalization technology increases marketer Return on Ad Spend (ROAS) an average of 53%." Yuri Khidekel, ArtsAI’s CEO, said, “Benchmarking has shown ArtsAI’s Predictive Personalization technology increases marketer Return on Ad Spend (ROAS) an average of 53%. And our audio ad attribution measurement with AI Boost optimization for podcasts, streaming audio, and coming soon for broadcast radio, enables audio ads to work even harder, further boosting ROAS. I’d like to thank our outstanding team for enabling us to debut so high up on the Inc. 5000 list. It was a tremendous surprise.” The complete Inc. 5000 list, with company profiles and an database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, on-sale August 23. How the Inc. 5000 is determined Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be U.S.-based, privately held, for-profit, and independent--not subsidiaries or divisions of other companies--as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. About ArtsAI ArtsAI provides trusted, AI-driven independent audio solutions for modern marketers, agencies, and media companies across podcasts, streaming audio, and coming soon, broadcast. Our machine learning probabilistic attribution measures marketer Web site and mobile app conversions. AI Boost provides insights, analytics, and optimizations to boost return on ad spend (ROAS). Our AI-driven Predictive Personalization customizes ad creative elements for each user cohort using advanced machine learning algorithms, increasing ROAS an average of 53%. The company’s focus is audio, but our solutions also run effectively across display, digital video, and OTT/CTV. ArtsAI guarantees marketers who employ our AI Personalization a 30% ROAS lift within 60 days. See ArtsAI.com for details.

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ADVERTISER PLATFORMS

Viant Bolsters Legal Team With Key Appointments

Viant | September 19, 2022

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today named Ritesh Patel as its Chief Legal Officer, reporting directly to Viant’s CEO, Tim Vanderhook. The company also named Arish Gajjar as its new SVP, Deputy General Counsel, reporting to Ritesh Patel, CLO. “As Viant continues to position itself as the omnichannel advertising software of choice, we’re excited to make the strategic hires that support our business growth,” said Tim Vanderhook, Co-Founder and CEO, Viant. “As Viant continues to position itself as the omnichannel advertising software of choice, we’re excited to make the strategic hires that support our business growth,” said Tim Vanderhook, Co-Founder and CEO, Viant. “Bringing on key leadership with a proven track record and experience in the ad tech space supports our immediate and long-term business goals and we’re thrilled to welcome Ritesh and Arish to the team.” Ritesh Patel – Chief Legal Officer, Viant In this role, Patel will lead the company’s legal department and be responsible for all aspects of its legal affairs and serve on the Executive Committee. He brings almost two decades of legal experience, advising public and private technology companies spanning a variety of industries including advertising technology, network monitoring and security, digital storage and more. Most recently Patel served as the Head of Legal for Apeel Sciences where he led its legal team on global initiatives. Before Apeel Sciences, Patel was Vice President, Assistant General Counsel at The Trade Desk, where he served as lead attorney on key revenue deals and public company reporting obligations. There he also managed the legal operations team and helped shape and scale the legal department. Prior to that, he served in leadership roles at global organizations including Western Digital Corporation, where he led a team responsible for advising the go-to-market function of divisions that generated $10B in annual global revenue. Patel earned a J.D. from the UCLA School of Law, a B.A. in Business Economics from UCLA, and is a Certified Public Accountant (inactive). Arish Gajjar – SVP, Deputy General Cousnel, Viant In this role, Gajjar will work closely with the CLO and business stakeholders at all levels of the company to define and drive strategic and operational initiatives. He brings over a dozen years of experience in technology, media and telecommunications. Gajjar joins Viant from The Trade Desk where he was Lead Director and Associate General Counsel, leading a team that contributed to the rapid growth of the company’s core business by negotiating transactions with agency and brand advertiser clients, infrastructure vendors, inventory suppliers and other partners. Prior to that, he was an Associate Counsel at Time Warner Cable, where he focused on a wide range of commercial transactions. Gajjar earned a JD and MBA from American University and a B.A. in Economics and Political Science from Syracuse University. About Viant Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.

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